{"id":15635,"date":"2014-04-09T11:24:18","date_gmt":"2014-04-09T09:24:18","guid":{"rendered":"http:\/\/www.invarena.cz\/?p=15635"},"modified":"2014-04-09T11:24:37","modified_gmt":"2014-04-09T09:24:37","slug":"roste-zajem-o-audioknihy","status":"publish","type":"post","link":"https:\/\/www.invarena.cz\/?p=15635","title":{"rendered":"Roste z\u00e1jem o audioknihy"},"content":{"rendered":"

\u010ce\u0161i pat\u0159\u00ed podle pr\u016fzkum\u016f k nejn\u00e1ru\u017eiv\u011bj\u0161\u00edm \u010dten\u00e1\u0159\u016fm na sv\u011bt\u011b. Po\u010det prodan\u00fdch v\u00fdtisk\u016f ale kles\u00e1. Roste v\u0161ak z\u00e1jem o audio knihy, a to nejen mezi zrakov\u011b posti\u017een\u00fdmi.<\/strong> <\/p>\n

\u010cesk\u00e1 televize<\/p>\n

Cestou do pr\u00e1ce i z pr\u00e1ce, Matt Jedli\u010dka tr\u00e1v\u00ed v aut\u011b v\u00edce ne\u017e hodinu denn\u011b a poslechne si tak jednu knihu m\u011bs\u00ed\u010dn\u011b. Te\u010f zrovna, \u017eivotopis Steve Jobse.<\/p>\n

EDLI\u010cKA,
\nTy audio knihy jako udr\u017euj\u00ed mysl takovou aktivn\u00ed, \u0159ekl bych.<\/p>\n

Z mo\u017enosti nechat si p\u0159ed\u010d\u00edtat m\u00e1 radost i Ji\u0159\u00ed Hladi\u0161, audiokn\u00ed\u017eky poslouch\u00e1 u\u017e 25 let. Tehdy si je p\u016fj\u010doval a kazet\u00e1ch z knihovny pro nevidom\u00e9. Dnes u\u017e si je pou\u0161t\u00ed i v mobilu.<\/p>\n

Audioknihy ale lidem, kte\u0159\u00ed vid\u00ed \u0161patn\u011b nebo v\u016fbec nenahrazuj\u00ed jen z\u00e1\u017eitek ze \u010dten\u00ed, vyu\u017e\u00edvaj\u00ed je i p\u0159i studiu.<\/p>\n

Z\u00e1jem o na\u010dten\u00e9 knihy tak v posledn\u00edch letech roste. Titul\u016f je na trhu u\u017e v\u00edc ne\u017e tis\u00edcovka.<\/p>\n

Kate\u0159ina KONOP\u00c1SKOV\u00c1, \u0159editelka Radioservis:
\nPokud mohu mluvit za n\u00e1s, tak ten objem se v posledn\u00edch t\u0159ech letech v\u017edycky n\u00e1sob\u00ed.<\/p>\n

Star\u0161\u00ed \u010dten\u00e1\u0159i nej\u010dast\u011bji s\u00e1hnou po klasice, naopak mlad\u0161\u00ed vol\u00ed t\u0159eba detektivky, pro \u00fasp\u011bch je ale stejn\u011b d\u016fle\u017eit\u00e9 jako zn\u00e1m\u00fd titul, i zn\u00e1m\u00fd hlas. To, \u017ee \u010dten\u00e1\u0159i kupuj\u00ed hlavn\u011b velmi popul\u00e1rn\u00ed kn\u00ed\u017eky, plat\u00ed nejen pro ty k poslechu. \u010ce\u0161t\u00ed vydavatel\u00e9 ro\u010dn\u011b po\u0161lou na pulty zhruba 16 tis\u00edc titul\u016f. Lid\u00e9 za n\u011b utrat\u00ed p\u0159es osm miliard korun a roste z\u00e1jem i o kn\u00ed\u017eky v elektronick\u00e9 podob\u011b. Do \u010dte\u010dek si jich vloni lid\u00e9 koupili p\u016fl milionu, zat\u00edmco na sob\u011b dosp\u011bl\u00ed sp\u00ed\u0161 \u0161et\u0159\u00ed, prodej d\u011btsk\u00fdch kn\u00ed\u017eek naopak roste.<\/p>\n

Martin VOP\u011aNKA, p\u0159edseda, Svaz \u010desk\u00fdch knihkupc\u016f a nakladatel\u016f:
\nRodi\u010de v\u00ed, \u017ee d\u011bti by m\u011bly \u010d\u00edst, a to mysl\u00edm, \u017ee se tady uplat\u0148uje velice v\u00fdrazn\u011b.<\/p>\n

Ide\u00e1ln\u00ed p\u0159\u00edle\u017eitost k po\u0159\u00edzen\u00ed nov\u00e9 knihy budou m\u00edt \u010dten\u00e1\u0159i 23. dubna, kdy se slav\u00ed jejich sv\u011btov\u00fd den, n\u011bkter\u00e1 knihkupectv\u00ed toti\u017e pl\u00e1nuj\u00ed akci knihy bez DPH, tedy o 15 % levn\u011bj\u0161\u00ed<\/p>\n

\u010cesk\u00e1 televize<\/p>\n

ilustra\u010dn\u00ed foto: PhotoXpress <\/p>\n","protected":false},"excerpt":{"rendered":"

\u010ce\u0161i pat\u0159\u00ed podle pr\u016fzkum\u016f k nejn\u00e1ru\u017eiv\u011bj\u0161\u00edm \u010dten\u00e1\u0159\u016fm na sv\u011bt\u011b. Po\u010det prodan\u00fdch v\u00fdtisk\u016f ale kles\u00e1. Roste v\u0161ak z\u00e1jem o audio knihy, a to nejen mezi zrakov\u011b […]<\/a><\/p>\n<\/div>","protected":false},"author":1,"featured_media":15637,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-15635","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spolecnost"],"_links":{"self":[{"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/posts\/15635","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=15635"}],"version-history":[{"count":0,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/posts\/15635\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/media\/15637"}],"wp:attachment":[{"href":"https:\/\/www.invarena.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=15635"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=15635"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=15635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}