\u010cesk\u00e1 spo\u0159itelna ve spolupr\u00e1ci s Nadac\u00ed VIA odstartovaly Akademii \u010cesk\u00e9 spo\u0159itelny v z\u00e1\u0159\u00ed roku 2012. C\u00edlem projektu je poradit soci\u00e1ln\u00edm podnik\u016fm a neziskov\u00fdm organizac\u00edm jak efektivn\u011b a soci\u00e1ln\u011b podnikat.
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\nKl\u00e1ra Gajdu\u0161kov\u00e1, \u0159editelka firemn\u00ed komunikace \u010cesk\u00e9 spo\u0159itelny, p\u0159edsedkyn\u011b spr\u00e1vn\u00ed rady Nadace \u010cS a \u010dlenka spr\u00e1vn\u00ed rady Nadace Depositum Bonum, vysv\u011btluje: „Na\u0161\u00ed viz\u00ed je usnadnit soci\u00e1ln\u00edm podnik\u016fm cestu od n\u00e1padu a\u017e po \u00fasp\u011b\u0161n\u00fd zab\u011bhnut\u00fd podnik. Na vzd\u011bl\u00e1vac\u00edch semin\u00e1\u0159\u00edch rad\u00edme t\u011bm, kte\u0159\u00ed soci\u00e1ln\u011b podnikaj\u00ed, jak to d\u011blat je\u0161t\u011b efektivn\u011bji, ale i t\u011bm, kte\u0159\u00ed o tom zat\u00edm jen uva\u017euj\u00ed. Dozv\u011bd\u00ed se zde, jak sv\u016fj projekt napl\u00e1novat, \u0159\u00eddit, jak z\u00edskat pot\u0159ebn\u00e9 finance, apod. T\u011bm, kte\u0159\u00ed projekt ji\u017e realizuj\u00ed, nab\u00edz\u00edme mo\u017enost z\u00edskat speci\u00e1ln\u00ed \u00fav\u011br.“<\/p>\n
„Tato setk\u00e1n\u00ed jsou p\u0159\u00edle\u017eitost\u00ed pro v\u00fdm\u011bnu zku\u0161enost\u00ed mezi dv\u011bma sv\u011bty, kter\u00e9 vedou spole\u010dn\u00fd dialog jen velmi z\u0159\u00eddka. Postupn\u011b se v\u0161ak ukazuje, \u017ee z\u00e1stupci neziskov\u00e9ho sektoru i lid\u00e9 z velk\u00e9 firmy, kte\u0159\u00ed jsou zvykl\u00ed na ka\u017edodenn\u00ed tvrd\u00e9 podnikatelsk\u00e9 prost\u0159ed\u00ed, si toho navz\u00e1jem maj\u00ed hodn\u011b co p\u0159edat,“ shrnul \u010dtvrt\u00fd semin\u00e1\u0159 \u0160t\u011bp\u00e1n Zelinger z Nadace VIA.<\/p>\n
\u010cesk\u00e1 spo\u0159itelna v\u011b\u0159\u00ed, \u017ee soci\u00e1ln\u00edm podnikatel\u016fm nejl\u00e9pe pom\u016f\u017ee pr\u00e1v\u011b sd\u00edlen\u00edm sv\u00e9ho odborn\u00e9ho know-how a nab\u00eddkou soci\u00e1ln\u00edch \u00fav\u011br\u016f, jejich\u017e vyu\u017eit\u00ed banka testuje v pilotn\u00edm re\u017eimu od jara minul\u00e9ho roku.
\nNejv\u011bt\u0161\u00ed v\u00fdhodou financov\u00e1n\u00ed soci\u00e1ln\u00edch podnik\u016f je potom individu\u00e1ln\u00ed p\u0159\u00edstup a flexibiln\u00ed podm\u00ednky spl\u00e1cen\u00ed \u00fav\u011bru vych\u00e1zej\u00edc\u00ed z pot\u0159eb soci\u00e1ln\u00edho podniku. B\u011bhem semin\u00e1\u0159\u016f se tak banka sna\u017e\u00ed \u00fa\u010dastn\u00edk\u016fm p\u0159ibl\u00ed\u017eit pohled z druh\u00e9 strany – ze strany finan\u010dn\u00ed instituce.<\/p>\n
Tento pohled se sice n\u011bkdy m\u016f\u017ee zd\u00e1t jako p\u0159\u00edli\u0161 p\u0159\u00edsn\u00fd, odborn\u00edci na \u00fav\u011bry v\u0161ak vysv\u011btluj\u00ed, \u017ee jejich opatrnost vych\u00e1z\u00ed ze statistik a zku\u0161enost\u00ed a p\u0159ed p\u0159\u00edli\u0161n\u00fdm rizikem chr\u00e1n\u00ed ob\u011b strany.<\/p>\n
B\u011bhem prvn\u00edch semin\u00e1\u0159\u016f se \u00fa\u010dastn\u00edci d\u016fkladn\u011b sezn\u00e1mili s pl\u00e1nov\u00e1n\u00edm a \u0159\u00edzen\u00edm projektu, tento t\u00fdden bylo na \u0159ad\u011b financov\u00e1n\u00ed jejich podnikatelsk\u00fdch z\u00e1m\u011br\u016f. „Jsou-li soci\u00e1ln\u00ed podniky pln\u011b z\u00e1visl\u00e9 na dotac\u00edch \u010di sponzorsk\u00fdch darech, mus\u00ed b\u00fdt p\u0159ipraven\u00e9 na f\u00e1zi, kdy tato \u010dasov\u011b omezen\u00e1 podpora skon\u010d\u00ed. Dotace mohou pomoci dostat se k vyty\u010den\u00e9mu c\u00edli rychleji, nemohou v\u0161ak b\u00fdt faktorem, na kter\u00fdch v\u0161e stoj\u00ed a pad\u00e1,“ zd\u016fraznil Radim Ho\u0161ek, \u0159editel odboru \u00fav\u011brov\u00e1 rizika v \u010cS, kter\u00fd v bance posuzuje \u017e\u00e1dosti klient\u016f o podnikatelsk\u00e9 \u00fav\u011bry.<\/p>\n
„Jsou-li podniky schopn\u00e9 vyd\u011blat si na svou \u010dinnost vlastn\u00edmi aktivitami, dod\u00e1 jim to nejen v\u011bt\u0161\u00ed jistotu a stabilitu, ale tak\u00e9 nez\u00e1vislost a voln\u00e9 prost\u0159edky pro vlastn\u00ed rozvoj,“ vysv\u011btlil Ho\u0161ek. Na semin\u00e1\u0159i promluvil o nej\u010dast\u011bj\u0161\u00edch chyb\u00e1ch, kter\u00fdch se ne\u00fasp\u011b\u0161n\u00ed \u017eadatel\u00e9 o \u00fav\u011br dopou\u0161t\u00ed.<\/p>\n
Josef Lauren\u010d\u00edk, specialista rozvoje obchodu \u010cS, \u00fa\u010dastn\u00edky detailn\u011b provedl procesem sestaven\u00ed business pl\u00e1nu, kter\u00fd pom\u016f\u017ee zav\u010das odhalit mo\u017en\u00e1 rizika a nedostatky podnikatelsk\u00e9ho z\u00e1m\u011bru:
\n„Pravidla pro sestaven\u00ed business pl\u00e1nu plat\u00ed pro v\u0161echny stejn\u011b, pro velk\u00e9 firmy i pro soci\u00e1ln\u00ed podniky. V\u0161ichni mus\u00edme um\u011bt n\u00e1\u0161 projekt prodat potenci\u00e1ln\u00edmu investorovi, a mus\u00edme proto b\u00fdt p\u0159ipraveni odpov\u011bd\u011bt na v\u0161echny d\u016fle\u017eit\u00e9 ot\u00e1zky,“ \u0159ekl Lauren\u010d\u00edk.<\/p>\n
\u010ceslav \u0160kva\u0159il, vedouc\u00ed terapeutick\u00e9 d\u00edlny EIK\u00d3N, kter\u00fd se Akademie \u010cesk\u00e9 spo\u0159itelny \u00fa\u010dastn\u00ed pravideln\u011b, seri\u00e1l zhodnotil takto: „T\u011b\u0161\u00ed m\u011b, \u017ee se skute\u010dn\u011b poda\u0159ilo nav\u00e1zat dialog mezi sv\u011btem velk\u00fdch firem a na\u0161\u00edm alternativn\u00edm sv\u011btem. Oce\u0148uji, \u017ee semin\u00e1\u0159e nejsou vedeny formou stroh\u00e9 p\u0159edn\u00e1\u0161ky a l\u00edb\u00ed se mi, \u017ee lekto\u0159i nev\u00e1haj\u00ed pou\u017e\u00edvat interaktivn\u00ed prvky i hry.“<\/p>\n
Semin\u00e1\u0159e se z\u00fa\u010dastnili z\u00e1stupci \u010dtrn\u00e1cti soci\u00e1ln\u00edch podnik\u016f z cel\u00e9 \u010cesk\u00e9 republiky. Nejdel\u0161\u00ed cestu m\u011bly \u00fa\u010dastnice z Karvin\u00e9 zastupuj\u00edc\u00ed AVE, o.s., kter\u00e9 zam\u00fd\u0161l\u00ed zalo\u017eit kav\u00e1rnu, kter\u00e1 bude zam\u011bstn\u00e1vat d\u011bti vych\u00e1zej\u00edc\u00ed z d\u011btsk\u00fdch domov\u016f.
\nJaroslav Prouza z ob\u010dansk\u00e9ho sdru\u017een\u00ed Mal\u00fd princ na semin\u00e1\u0159 p\u0159ijel z \u00dapice: „Uva\u017euji o \u00fav\u011bru na zakoupen\u00ed b\u00fdval\u00e9 tov\u00e1rny, ve kter\u00e9 moment\u00e1ln\u011b poskytujeme soci\u00e1ln\u00ed slu\u017eby osob\u00e1m se zdravotn\u00edm posti\u017een\u00edm.“ Mal\u00fd princ poskytuje chr\u00e1n\u011bn\u00e1 pracovn\u00ed m\u00edsta osob\u00e1m s r\u016fzn\u00fdm handicapem, nej\u010dast\u011bji se jedn\u00e1 o pomoc v pr\u00e1deln\u011b, \u017eehlen\u00ed nebo o drobn\u00e9 stavebn\u00ed pr\u00e1ce.<\/p>\n
V\u0161ichni \u00fa\u010dastn\u00edci m\u011bli za \u00fakol na semin\u00e1\u0159 p\u0159ij\u00edt s vlastn\u00ed \u017e\u00e1dost\u00ed o soci\u00e1ln\u00ed \u00fav\u011br. B\u011bhem semin\u00e1\u0159e byl prostor tyto \u017e\u00e1dosti s odborn\u00edky konzultovat. „U\u017e te\u010f je mi jasn\u00e9, \u017ee \u00fakol jsem vypracoval nedostate\u010dn\u011b, proto si pe\u010dliv\u011b p\u00ed\u0161u pozn\u00e1mky, abych doma v\u011bd\u011bl, jak v\u0161echny parametry spr\u00e1vn\u011b kvantifikovat, a aby moje \u017e\u00e1dost tak m\u011bla \u0161anci na \u00fasp\u011bch,“ sm\u011bje se Prouza.<\/p>\n
Na semin\u00e1\u0159i tak\u00e9 vystoupila Jitka Jirsov\u00e1 s prezentac\u00ed soci\u00e1ln\u00edho podniku Bistro u dvou p\u0159\u00e1tel, kter\u00fd od minul\u00e9ho roku \u00fasp\u011b\u0161n\u011b funguje v centru Hradce Kr\u00e1lov\u00e9 i d\u00edky soci\u00e1ln\u00edmu \u00fav\u011bru od \u010cesk\u00e9 spo\u0159itelny. Krom\u011b ob\u010derstven\u00ed podnik zaji\u0161\u0165uje tak\u00e9 catering a don\u00e1\u0161ku sva\u010din do firem i \u0161kol. Bistro nav\u00edc zam\u011bstn\u00e1v\u00e1 sedm osob s lehk\u00fdm posti\u017een\u00edm. „Lid\u00e9 se k n\u00e1m vrac\u00ed zejm\u00e9na kv\u016fli p\u0159\u00edjemn\u00e9 obsluze. Nejsme mo\u017en\u00e1 nejrychlej\u0161\u00ed, ale jsme mil\u00ed a lidem u n\u00e1s chutn\u00e1,“ uv\u00e1d\u00ed Jirsov\u00e1.<\/p>\n
Soci\u00e1ln\u00ed podniky prosp\u00edvaj\u00ed spole\u010dnosti a \u017eivotn\u00edmu prost\u0159ed\u00ed. Mnoh\u00e9 nav\u00edc je\u0161t\u011b zam\u011bstn\u00e1vaj\u00ed lidi znev\u00fdhodn\u011bn\u00e9 na pracovn\u00edm trhu, a p\u0159isp\u00edvaj\u00ed tak k jejich integraci do spole\u010dnosti. Jejich jin\u00fd pohled na podnik\u00e1n\u00ed a motivace b\u00fdt spole\u010densky prosp\u011b\u0161n\u00ed plod\u00ed pestrou nab\u00eddku netradi\u010dn\u00edch produkt\u016f a slu\u017eeb a obohacuje sv\u011bt kolem n\u00e1s.<\/p>\n
Tiskov\u00e1 zpr\u00e1va \u010cS<\/p>\n","protected":false},"excerpt":{"rendered":"
\u010cesk\u00e1 spo\u0159itelna ve spolupr\u00e1ci s Nadac\u00ed VIA odstartovaly Akademii \u010cesk\u00e9 spo\u0159itelny v z\u00e1\u0159\u00ed roku 2012. C\u00edlem projektu je poradit soci\u00e1ln\u00edm podnik\u016fm a neziskov\u00fdm organizac\u00edm jak […]<\/a><\/p>\n<\/div>","protected":false},"author":3,"featured_media":800,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,7],"tags":[],"class_list":["post-1689","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nezarazene","category-spolecnost"],"_links":{"self":[{"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/posts\/1689","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1689"}],"version-history":[{"count":0,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/posts\/1689\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/media\/800"}],"wp:attachment":[{"href":"https:\/\/www.invarena.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1689"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1689"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1689"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}