{"id":17063,"date":"2014-08-04T15:28:52","date_gmt":"2014-08-04T13:28:52","guid":{"rendered":"http:\/\/www.invarena.cz\/?p=17063"},"modified":"2014-08-04T15:29:15","modified_gmt":"2014-08-04T13:29:15","slug":"v-blatnici-lepi-na-lahve-etikety-s-braillovym-pismem-rocne-jich-vyrobi-na-250-tisic","status":"publish","type":"post","link":"https:\/\/www.invarena.cz\/?p=17063","title":{"rendered":"Lep\u00ed na lahve etikety s Braillov\u00fdm p\u00edsmem, ro\u010dn\u011b jich vyrob\u00ed na 250 tis\u00edc"},"content":{"rendered":"

Chardonnay, Merlot, Modr\u00fd Portugal, Mu\u0161k\u00e1t moravsk\u00fd…Celkem deset odr\u016fd, kter\u00e9 nevidom\u00fdm<\/span> z\u00e1kazn\u00edk\u016fm nab\u00edz\u00ed \u010dty\u0159i obchodn\u00ed \u0159et\u011b\u017ece s nev\u0161edn\u00ed etiketou. Zat\u00edmco krabi\u010dky od l\u00e9k\u016f se slepeck\u00fdm p\u00edsmem u\u017e p\u0159ekvap\u00ed jen m\u00e1lokoho, na lahv\u00edch od v\u00edna byste ho ne\u010dekali.<\/strong><\/p>\n

Tady jsou pr\u016fkopn\u00edkem vina\u0159sk\u00e9 z\u00e1vody Blatel z Blatnice pod Svat\u00fdm Anton\u00ednkem. Jen letos dodaj\u00ed na trh zhruba 250 tis\u00edc lahv\u00ed se speci\u00e1ln\u00ed etiketou opat\u0159enou holografickou f\u00f3li\u00ed a p\u00edsmem pro nevidom\u00e9<\/span>. „Cht\u011bli jsme p\u0159ij\u00edt na trh s n\u011b\u010d\u00edm nov\u00fdm. S n\u011b\u010d\u00edm, co se v \u0159et\u011bzc\u00edch, kam dod\u00e1v\u00e1me, nevyskytuje,“ vysv\u011btluje Monika Ko\u0159\u00ednkov\u00e1, marketingov\u00e1 \u0159editelka V\u00edna Blatel. „Inspiraci jsme nakonec na\u0161li za hranicemi. P\u0159esn\u011bji na lahvi jednoho v\u00edna, na kter\u00e9 bylo vyra\u017eeno Braillovo p\u00edsmo.“<\/p>\n

– Jak\u00e9 informace etikety obsahuj\u00ed? <\/strong><\/p>\n

Braillov\u00fdm p\u00edsmem je uvedena odr\u016fda a barva v\u00edna a tak\u00e9 n\u00e1zev spole\u010dnosti, tedy V\u00edno Blatel. Ve\u0161ker\u00e9 dal\u0161\u00ed informace jsou shodn\u00e9 s ostatn\u00edmi vinn\u00fdmi etiketami.<\/p>\n

– \u010c\u00edm je v\u00fdroba v\u00fdjime\u010dn\u00e1? <\/strong><\/p>\n

Stopka hroznu je vyra\u017eena holografickou f\u00f3li\u00ed, kter\u00e1 p\u0159i r\u016fzn\u00fdch pohledech z\u00e1\u0159\u00ed barvami duhy. Spodn\u00ed pruh je p\u0159itom na ka\u017ed\u00e9 etiket\u011b jin\u00fd. Pou\u017e\u00edv\u00e1 se sedm barev duhy, ka\u017ed\u00e1 odr\u016fda tak m\u00e1 svoji barvu. Kdy\u017e jsou na pultu odr\u016fdy vedle sebe, tvo\u0159\u00ed duhovou barvu\u2026 Merlot m\u00e1 na etiket\u011b \u010derven\u00fd prou\u017eek, Rulandsk\u00e9 b\u00edl\u00e9 oran\u017eov\u00fd, Chardonnay \u017elut\u00fd, M\u00fcller Thurgau a Mu\u0161k\u00e1t moravsk\u00fd obsahuj\u00ed zelen\u00fd prou\u017eek, Rulandsk\u00e9 modr\u00e9 a Zweigeltrebe modr\u00fd, Frankovka a Frankovka ros\u00e9 fialoy\u00fd a Modr\u00fd Portugal m\u00e1 prou\u017eek v barv\u011b indigo.<\/p>\n

– Je mo\u017en\u00e9, aby se etikety s Braillov\u00fdm p\u00edsmem objevily na v\u0161ech v\u00fdrobc\u00edch Blatelu?<\/strong><\/p>\n

Braillovo p\u00edsmo by se mohlo objevit i na dal\u0161\u00edch produktech, ale je to mo\u017en\u00e1 zbyte\u010dn\u00e9. Sm\u011b\u0159uj\u00ed toti\u017e do vinot\u00e9k a do gastro za\u0159\u00edzen\u00ed s obsluhou, kter\u00e1 s v\u00fdb\u011brem ka\u017ed\u00e9mu z\u00e1kazn\u00edkovi porad\u00ed. V supermarketech je to jin\u00e9, tady jsou lahve se speci\u00e1ln\u00edmi etiketami pro nevidom\u00e9<\/span> z\u00e1kazn\u00edky ide\u00e1ln\u00edm \u0159e\u0161en\u00edm.<\/p>\n

– Lahve s nov\u00fdmi etiketami dod\u00e1v\u00e1te teprve od ledna. Jak\u00fd je z\u00e1jem?<\/strong><\/p>\n

Z\u00e1jem m\u00e1 ve srovn\u00e1n\u00ed s p\u0159edchoz\u00ed \u0159adou etiket rostouc\u00ed tendenci.<\/p>\n

http:\/\/www.idobryden.cz<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Chardonnay, Merlot, Modr\u00fd Portugal, Mu\u0161k\u00e1t moravsk\u00fd…Celkem deset odr\u016fd, kter\u00e9 nevidom\u00fdm z\u00e1kazn\u00edk\u016fm nab\u00edz\u00ed \u010dty\u0159i obchodn\u00ed \u0159et\u011b\u017ece s nev\u0161edn\u00ed etiketou. Zat\u00edmco krabi\u010dky od l\u00e9k\u016f se slepeck\u00fdm p\u00edsmem […]<\/a><\/p>\n<\/div>","protected":false},"author":1,"featured_media":7070,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-17063","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kultura"],"_links":{"self":[{"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/posts\/17063","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=17063"}],"version-history":[{"count":0,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/posts\/17063\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/media\/7070"}],"wp:attachment":[{"href":"https:\/\/www.invarena.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=17063"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=17063"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=17063"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}