{"id":17955,"date":"2014-10-20T09:44:53","date_gmt":"2014-10-20T07:44:53","guid":{"rendered":"http:\/\/www.invarena.cz\/?p=17955"},"modified":"2014-10-20T09:45:03","modified_gmt":"2014-10-20T07:45:03","slug":"v-ceskem-svycarsku-vznika-vonava-prirodni-kosmetika-pro-vsechny","status":"publish","type":"post","link":"https:\/\/www.invarena.cz\/?p=17955","title":{"rendered":"V \u010cesk\u00e9m \u0160v\u00fdcarsku vznik\u00e1 vo\u0148av\u00e1 p\u0159\u00edrodn\u00ed kosmetika"},"content":{"rendered":"<p><strong>V centru \u010cesk\u00e9ho \u0160v\u00fdcarska vznik\u00e1 dvacet let p\u0159\u00edrodn\u00ed kosmetika pod zna\u010dkou Nobilis Tilia, co\u017e v p\u0159ekladu znamen\u00e1 Kr\u00e1sn\u00e1 L\u00edpa. Zam\u011bstnanci firmy, kter\u00e9 meziro\u010dn\u011b vzrostl prodej o t\u0159icet procent, maj\u00ed neobvykl\u00fd benefit. V pr\u00e1ci d\u00fdchaj\u00ed \u00e9terick\u00e9 oleje, kter\u00e9 posiluj\u00ed imunitu. Nemocenskou si tak berou jen v\u00fdjime\u010dn\u011b.<\/strong> <!--more--><\/p>\n<p>Spole\u010dnost, kter\u00e1 s\u00eddl\u00ed na Vl\u010d\u00ed ho\u0159e nad Kr\u00e1snou L\u00edpou, letos z\u00edskala titul Firma roku 2014 \u00dasteck\u00e9ho kraje. &#8222;Beru to jako d\u00e1rek k na\u0161emu dvacetilet\u00e9mu v\u00fdro\u010d\u00ed a jako ocen\u011bn\u00ed na\u0161\u00ed pr\u00e1ce,&#8220; \u0159ekla spolumajitelka Ad\u00e9la Zrubeck\u00e1, kter\u00e1 je specialistkou na aromaterapii. Tu si u\u017e\u00edvaj\u00ed nejen zam\u011bstnanci, proto\u017ee firma p\u0159\u00edmo von\u00ed \u00e9terick\u00fdmi oleji, ale i v\u0161ichni n\u00e1v\u0161t\u011bvn\u00edci. V \u010dajovn\u011b, kter\u00e1 je sou\u010d\u00e1st\u00ed are\u00e1lu firmy, si mohou nejen vychutnat n\u00e1poj p\u0159ipraven\u00fd z bylinek z p\u0159ilehl\u00e9 zahrady, ale i pod\u00edvat se oknem p\u0159\u00edmo do v\u00fdroby.<\/p>\n<p>V r\u00e1mci vzd\u011bl\u00e1vac\u00edch kurz\u016f, kter\u00e9 firma po\u0159\u00e1d\u00e1, se p\u0159ich\u00e1z\u00ed pou\u010dit i \u0161kol\u00e1ci. Dozv\u00ed se, jak vznik\u00e1 kr\u00e9m \u010di ple\u0165ov\u00e1 voda nebo se pod\u00edvaj\u00ed do v\u00fdvojov\u00e9 laborato\u0159e. &#8222;Tvo\u0159\u00edme vlastn\u00ed receptury, kter\u00e9 reaguj\u00ed na trendy ve spole\u010dnosti,&#8220; uvedla marketingov\u00e1 mana\u017eerka Simona Brhelov\u00e1. Rostouc\u00ed z\u00e1jem o p\u00e9\u010di o t\u011blo, zdravou v\u00fd\u017eivu, l\u00e1zn\u011b a relaxa\u010dn\u00ed pobyty \u010di mas\u00e1\u017ee nahr\u00e1vaj\u00ed firm\u011b, kter\u00e1 je z velk\u00e9 m\u00edry zalo\u017eena st\u00e1le na ru\u010dn\u00ed pr\u00e1ci.<\/p>\n<p>Zakladatel Zbyn\u011bk \u0160ediv\u00fd za\u010d\u00ednal se \u010dty\u0159mi zam\u011bstnanci. Dnes jich m\u00e1 spole\u010dnost p\u0159es t\u0159icet a denn\u011b odvezou po\u0161\u0165\u00e1ci z Vl\u010d\u00ed hory na sto bal\u00edk\u016f, v nich\u017e je p\u0159es 900 v\u00fdrobk\u016f. V portfoliu jich m\u00e1 firma zhruba 1500. A nov\u00e9 p\u0159ib\u00fdvaj\u00ed. P\u0159itom t\u0159eba t\u0159ezalku si lid\u00e9 sb\u00edraj\u00ed st\u00e1le sami. &#8222;Vyraz\u00edme zkr\u00e1tka s ko\u0161\u00edky do okol\u00ed, sb\u00edr\u00e1me a pak rozkl\u00e1d\u00e1me na slunci,&#8220; popsala v\u00fdrobu Zrubeck\u00e1.<\/p>\n<p>I takovou m\u00e1 n\u00e1pl\u0148 pr\u00e1ce v\u011bt\u0161ina \u017een a n\u011bkolik chemik\u016f spole\u010dnosti, kter\u00e1 si zakl\u00e1d\u00e1 na udr\u017een\u00ed takov\u00e9 ceny v\u00fdrobk\u016f, kter\u00e1 je dostupn\u00e1 pr\u016fm\u011brn\u00e9mu \u010desk\u00e9mu spot\u0159ebiteli. Podle Brhelov\u00e9 se z\u00e1kazn\u00edci sice st\u00e1le v\u00edce vzd\u011bl\u00e1vaj\u00ed, ale tak\u00e9 st\u00e1le podl\u00e9haj\u00ed reklam\u011b. Arganov\u00fd olej a kyselina hyaluronov\u00e1 tak pat\u0159\u00ed mezi hity, a\u010d si to podle odborn\u00edk\u016f nezaslou\u017e\u00ed o nic v\u00edc ne\u017e t\u0159eba l\u00edpa.<\/p>\n<p>ilustra\u010dn\u00ed foto: earl MorgueFile<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>V centru \u010cesk\u00e9ho \u0160v\u00fdcarska vznik\u00e1 dvacet let p\u0159\u00edrodn\u00ed kosmetika pod zna\u010dkou Nobilis Tilia, co\u017e v p\u0159ekladu znamen\u00e1 Kr\u00e1sn\u00e1 L\u00edpa. Zam\u011bstnanci firmy, kter\u00e9 meziro\u010dn\u011b vzrostl prodej <a class=\"mh-excerpt-more\" href=\"https:\/\/www.invarena.cz\/?p=17955\" title=\"V \u010cesk\u00e9m \u0160v\u00fdcarsku vznik\u00e1 vo\u0148av\u00e1 p\u0159\u00edrodn\u00ed kosmetika\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":1,"featured_media":14538,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-17955","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-zdravi"],"_links":{"self":[{"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/posts\/17955","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=17955"}],"version-history":[{"count":0,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/posts\/17955\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/media\/14538"}],"wp:attachment":[{"href":"https:\/\/www.invarena.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=17955"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=17955"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=17955"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}