{"id":19222,"date":"2015-01-07T18:05:33","date_gmt":"2015-01-07T17:05:33","guid":{"rendered":"http:\/\/www.invarena.cz\/?p=19222"},"modified":"2015-01-07T18:06:03","modified_gmt":"2015-01-07T17:06:03","slug":"nekteri-lekarnici-zneuzivaji-triku-se-slevami","status":"publish","type":"post","link":"https:\/\/www.invarena.cz\/?p=19222","title":{"rendered":"N\u011bkte\u0159\u00ed l\u00e9k\u00e1rn\u00edci zneu\u017e\u00edvaj\u00ed trik\u016f se slevami"},"content":{"rendered":"<p><strong>\u010cesk\u00e1 l\u00e9k\u00e1rnick\u00e1 komora poukazuje na manipulativnost n\u011bkter\u00fdch reklamn\u00edch kampan\u00ed. Setk\u00e1v\u00e1 se dokonce s p\u0159\u00edpady, kdy je l\u00e9k pro pacienta i po 50% slev\u011b na doplatku dra\u017e\u0161\u00ed ne\u017e v jin\u00e9 l\u00e9k\u00e1rn\u011b bez jak\u00e9koli &#8222;slevy&#8220;.<\/strong><!--more--><br \/>\n<em>ilustra\u010dn\u00ed foto: calgrin MorgueFile<\/em><\/p>\n<p>Mezi zm\u011bnami, kter\u00e9 vstoupily od 1. 1. 2015 v platnost, pat\u0159\u00ed i definitivn\u00ed zru\u0161en\u00ed regula\u010dn\u00edch poplatk\u016f ve v\u00fd\u0161i 30 K\u010d za recept. Dal\u0161\u00ed zm\u011bnou je sn\u00ed\u017een\u00ed DPH z 15 % na 10 % na registrovan\u00e9 l\u00e9ky.<\/p>\n<p>V\u00fdsledkem t\u011bchto zm\u011bn jsou \u00faspory na stran\u011b pacient\u016f, proto\u017ee doch\u00e1z\u00ed ke sn\u00ed\u017een\u00ed doplatk\u016f na l\u00e9ky, ale v\u00fdznamn\u00e9 finan\u010dn\u00ed prost\u0159edky u\u0161et\u0159\u00ed i zdravotn\u00ed poji\u0161\u0165ovny.<\/p>\n<p>&#8222;Jsem r\u00e1d, \u017ee byly regula\u010dn\u00ed poplatky za recept zru\u0161eny, nebo\u0165 ani v nejmen\u0161\u00edm neplnily deklarovan\u00fd \u00fa\u010del. Ji\u017e od po\u010d\u00e1tku jejich vzniku \u010cesk\u00e1 l\u00e9k\u00e1rnick\u00e1 komora zast\u00e1vala n\u00e1zor, \u017ee by v l\u00e9k\u00e1rn\u00e1ch nem\u011bly b\u00fdt zavedeny. Nejen \u017ee se tak stalo, ale dokonce byly velmi slo\u017eit\u00fdm mechanismem v\u010dlen\u011bny do tvorby cen a \u00fahrad l\u00e9\u010div, kter\u00e1 se tak stala naprosto nep\u0159ehlednou nejen pro laiky, ale tak\u00e9 pro mnoh\u00e9 odborn\u00edky. Poplatek se stal nejd\u0159\u00edve pro st\u00e1t, pota\u017emo krajsk\u00e9 samospr\u00e1vy, a pot\u00e9 i pro n\u011bkter\u00e9 dal\u0161\u00ed provozovatele l\u00e9k\u00e1ren pouze marketingov\u00fdm n\u00e1strojem,\u201c uv\u00e1d\u00ed prezident \u010cesk\u00e9 l\u00e9k\u00e1rnick\u00e9 komory Lubom\u00edr Chudoba.<\/p>\n<p>Zm\u011bnu, kterou \u010cesk\u00e1 l\u00e9k\u00e1rnick\u00e1 komora uv\u00edtala, v\u0161ak n\u011bkter\u00e9 subjekty vyu\u017e\u00edvaj\u00ed v t\u011bchto dnech k reklamn\u00edm aktivit\u00e1m, kter\u00e9 slibuj\u00ed nemo\u017en\u00e9. Reklamn\u00ed kampa\u0148 se vrac\u00ed zp\u011bt k doplatk\u016fm a avizuje a\u017e 50% slevu na doplatky.<\/p>\n<p>Kampa\u0148 vyn\u00e1\u0161\u00ed do pop\u0159ed\u00ed p\u0159edev\u0161\u00edm v\u00fd\u0161i slevy, kterou ale slibuje poskytnout pouze vybran\u00fdm skupin\u00e1m pacient\u016f, podle zadavatele t\u00e9to kampan\u011b t\u011bm nejpot\u0159ebn\u011bj\u0161\u00edm, d\u011btem a senior\u016fm.<\/p>\n<p>\u201ePr\u00e1v\u011b na t\u00e9to akci je mo\u017en\u00e9 velmi n\u00e1zorn\u011b uk\u00e1zat manipulativnost n\u011bkter\u00fdch reklam. Kampa\u0148 ji\u017e nezd\u016fraz\u0148uje, \u017ee se jedn\u00e1 o slevu z teoretick\u00fdch maxim\u00e1ln\u00edch doplatk\u016f a u\u017e v\u016fbec se pacienti nedozv\u011bd\u00ed, \u017ee lze \u010dasto dan\u00fd p\u0159\u00edpravek zam\u011bnit za &#8222;stejn\u00fd&#8220; od jin\u00e9ho v\u00fdrobce a zcela bez doplatku. Vzhledem ke konstrukci slevy se ji\u017e ne zcela p\u0159ekvapiv\u011b setk\u00e1v\u00e1me s p\u0159\u00edpady, kdy je l\u00e9k pro pacienta i po 50% slev\u011b na doplatku dra\u017e\u0161\u00ed ne\u017e v jin\u00e9 l\u00e9k\u00e1rn\u011b bez jak\u00e9koli &#8222;slevy&#8220;. Cht\u011bl bych proto na tuto skute\u010dnost upozornit,\u201c dopl\u0148uje prezident \u010cesk\u00e9 l\u00e9k\u00e1rnick\u00e9 komory Lubom\u00edr Chudoba.<\/p>\n<p>\u010cesk\u00e1 l\u00e9k\u00e1rnick\u00e1 komora pacient\u016fm doporu\u010duje, aby se u sv\u00fdch l\u00e9k\u00e1rn\u00edk\u016f zaj\u00edmali krom\u011b informac\u00ed d\u016fle\u017eit\u00fdch pro spr\u00e1vn\u00e9 u\u017e\u00edv\u00e1n\u00ed a uchov\u00e1v\u00e1n\u00ed l\u00e9k\u016f i o to, zda nen\u00ed jejich p\u0159\u00edpravek mo\u017en\u00e9 zam\u011bnit za jin\u00fd s toto\u017en\u00fdm slo\u017een\u00edm a \u00fa\u010dinkem, ov\u0161em s ni\u017e\u0161\u00edm nebo nulov\u00fdm doplatkem. Je to cesta bezpe\u010dn\u00e1 nejen ze zdravotn\u00edho hlediska, ale m\u016f\u017ee b\u00fdt \u0161etrn\u011bj\u0161\u00ed i k pen\u011b\u017eence pacienta. Tuto slu\u017ebu mohou pacienti vyu\u017e\u00edt v ka\u017ed\u00e9 l\u00e9k\u00e1rn\u011b.<\/p>\n<p>\u010cesk\u00e1 l\u00e9k\u00e1rnick\u00e1 komora\u00a0 &#8211; tiskov\u00e1 zpr\u00e1va<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>\u010cesk\u00e1 l\u00e9k\u00e1rnick\u00e1 komora poukazuje na manipulativnost n\u011bkter\u00fdch reklamn\u00edch kampan\u00ed. Setk\u00e1v\u00e1 se dokonce s p\u0159\u00edpady, kdy je l\u00e9k pro pacienta i po 50% slev\u011b na doplatku <a class=\"mh-excerpt-more\" href=\"https:\/\/www.invarena.cz\/?p=19222\" title=\"N\u011bkte\u0159\u00ed l\u00e9k\u00e1rn\u00edci zneu\u017e\u00edvaj\u00ed trik\u016f se slevami\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":1,"featured_media":14163,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-19222","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nezarazene"],"_links":{"self":[{"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/posts\/19222","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=19222"}],"version-history":[{"count":0,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/posts\/19222\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/media\/14163"}],"wp:attachment":[{"href":"https:\/\/www.invarena.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=19222"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=19222"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=19222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}