{"id":19252,"date":"2015-01-09T06:00:03","date_gmt":"2015-01-09T05:00:03","guid":{"rendered":"http:\/\/www.invarena.cz\/?p=19252"},"modified":"2015-01-09T06:00:03","modified_gmt":"2015-01-09T05:00:03","slug":"lekarnici-radi-pacientum-ptat-se-v-lekarnach-na-leky-bez-doplatku","status":"publish","type":"post","link":"https:\/\/www.invarena.cz\/?p=19252","title":{"rendered":"L\u00e9k\u00e1rn\u00edci rad\u00ed pacient\u016fm pt\u00e1t se v l\u00e9k\u00e1rn\u00e1ch na l\u00e9ky bez doplatku"},"content":{"rendered":"<p><strong>Zm\u011bn v l\u00e9k\u00e1rn\u00e1ch zneu\u017e\u00edv\u00e1 podle \u010cesk\u00e9 l\u00e9k\u00e1rnick\u00e9 komory nekorektn\u00ed <a href=\"http:\/\/www.lekarnici.cz\/Pro-verejnost\/Nekorektni-reklama-zneuziva-zmen-v-lekarnach-od-1-.aspx\" target=\"_blank\">reklama<\/a>, kter\u00e1 slibuje senior\u016fm a d\u011btem ve vybran\u00fdch \u0159et\u011bzcov\u00fdch l\u00e9k\u00e1rn\u00e1ch 50procentn\u00ed slevu na receptov\u00e9 l\u00e9ky. Pacienti i po t\u00e9to slev\u011b ale zaplat\u00ed podle prezidenta komory Lubom\u00edra Chudoby v\u00edc, ne\u017e kdyby zvolili variantu sv\u00e9ho l\u00e9ku bez doplatku.<\/strong> <!--more--><\/p>\n<p>Chudoba rad\u00ed pacient\u016fm, aby se ptali, zda jejich l\u00e9k m\u00e1 variantu s ni\u017e\u0161\u00edm \u010di \u017e\u00e1dn\u00fdm doplatkem, tuto slu\u017ebu jim poskytne ka\u017ed\u00e1 l\u00e9k\u00e1rna. S vyj\u00e1d\u0159en\u00edm prezidenta komory nesouhlas\u00ed \u010cesk\u00e1 l\u00e9k\u00e1rna holding (\u010cLH), kter\u00e1 provozuje nejv\u011bt\u0161\u00ed s\u00ed\u0165 tuzemsk\u00fdch l\u00e9k\u00e1ren Dr. Max.<br \/>\n&#8222;Kampa\u0148 ji\u017e nezd\u016fraz\u0148uje, \u017ee jde o slevu z teoretick\u00fdch maxim\u00e1ln\u00edch doplatk\u016f a u\u017e v\u016fbec se pacienti nedozv\u011bd\u00ed, \u017ee lze \u010dasto jejich p\u0159\u00edpravek zam\u011bnit za obdobn\u00fd od jin\u00e9ho v\u00fdrobce a zcela bez doplatku,&#8220; uvedl Chudoba. Vzhledem ke konstrukci slevy se podle n\u011bj m\u016f\u017ee st\u00e1t, \u017ee l\u00e9k pro pacienta i po 50procentn\u00ed slev\u011b na doplatku je dra\u017e\u0161\u00ed ne\u017e v jin\u00e9 l\u00e9k\u00e1rn\u011b bez jak\u00e9koli slevy.<br \/>\nI kdy\u017e komora ve sv\u00e9 dne\u0161n\u00ed zpr\u00e1v\u011b nejmenovala, kter\u00fdch l\u00e9k\u00e1ren se reklama t\u00fdk\u00e1, reagoval na ni \u010cLH. Uvedl, \u017ee je z\u0159ejm\u00e9, \u017ee komora ve zpr\u00e1v\u011b kritizuje reklamu s\u00edt\u011b jeho l\u00e9k\u00e1ren Dr. Max. Holding obvin\u011bn\u00ed z nekorektnosti v\u016f\u010di z\u00e1kazn\u00edk\u016fm odm\u00edt\u00e1. &#8222;Ve sv\u00e9m prohl\u00e1\u0161en\u00ed Komora mluv\u00ed o reklamn\u00edch aktivit\u00e1ch, kter\u00e9 slibuj\u00ed nemo\u017en\u00e9. Tvrd\u00edme opak a dokl\u00e1daj\u00ed to zve\u0159ejn\u011bn\u00e1 pravidla. Je tak\u00e9 zaj\u00edmav\u00e9, \u017ee dosud \u00fapln\u011b stejn\u00e9 aktivity u jin\u00fdch l\u00e9k\u00e1ren p\u0159ech\u00e1zela ml\u010den\u00edm. Nem\u016f\u017eeme takov\u00fd p\u0159\u00edstup vn\u00edmat jinak ne\u017e jako selektivn\u00ed,&#8220; uvedl gener\u00e1ln\u00ed \u0159editel \u010cLH Daniel Hor\u00e1k.<br \/>\nOd 1. ledna skon\u010dily v l\u00e9k\u00e1rn\u00e1ch t\u0159icetikorunov\u00e9 regula\u010dn\u00ed poplatky za l\u00e9ky na recept a kleslo DPH za registrovan\u00e9 l\u00e9ky z 15 na deset procent. Zm\u011bna p\u0159inese \u00faspory pacient\u016fm a uspo\u0159\u00ed i zdravotn\u00ed poji\u0161\u0165ovny. Komora podle Chudoby podporuje v\u0161echny aktivity, kter\u00e9 p\u0159isp\u011bj\u00ed ke sn\u00ed\u017een\u00ed n\u00e1klad\u016f na l\u00e9ky a spolu\u00fa\u010dasti pacient\u016f. &#8222;Ale takov\u00e1 spolu\u00fa\u010dast mus\u00ed m\u00edt jasn\u00e1 pravidla a p\u0159edev\u0161\u00edm b\u00fdt dostupn\u00e1 v\u0161em,&#8220; zd\u016fraznil.<br \/>\nZru\u0161en\u00ed regula\u010dn\u00edch poplatk\u016f komora uv\u00edtala, proto\u017ee podle n\u00ed neplnily \u00fa\u010del, tedy regulovat spot\u0159ebu l\u00e9k\u016f. I p\u0159es nesouhlas komory byly v roce 2008 zavedeny a slo\u017eit\u00fdm mechanismem v\u010dlen\u011bny do tvorby cen l\u00e9k\u016f a jejich \u00fahrad, kter\u00e9 se tak staly podle Chudoby naprosto nep\u0159ehledn\u00e9 nejen pro laiky, ale i mnoh\u00e9 odborn\u00edky.<br \/>\n&#8222;Regula\u010dn\u00ed poplatek se stal nejd\u0159\u00edve pro st\u00e1t, pota\u017emo krajsk\u00e9 samospr\u00e1vy, a pot\u00e9 i pro n\u011bkter\u00e9 provozovatele l\u00e9k\u00e1ren pouze marketingov\u00fdm n\u00e1strojem,&#8220; p\u0159ipomn\u011bl Chudoba praxi l\u00e9k\u00e1ren, kter\u00e9 poplatek v souboji o z\u00e1kazn\u00edka nevyb\u00edraly. Kraje vyu\u017eily vracen\u00ed poplatk\u016f pacient\u016fm ve volebn\u00ed kampani.<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>Zm\u011bn v l\u00e9k\u00e1rn\u00e1ch zneu\u017e\u00edv\u00e1 podle \u010cesk\u00e9 l\u00e9k\u00e1rnick\u00e9 komory nekorektn\u00ed reklama, kter\u00e1 slibuje senior\u016fm a d\u011btem ve vybran\u00fdch \u0159et\u011bzcov\u00fdch l\u00e9k\u00e1rn\u00e1ch 50procentn\u00ed slevu na receptov\u00e9 l\u00e9ky. Pacienti <a class=\"mh-excerpt-more\" href=\"https:\/\/www.invarena.cz\/?p=19252\" title=\"L\u00e9k\u00e1rn\u00edci rad\u00ed pacient\u016fm pt\u00e1t se v l\u00e9k\u00e1rn\u00e1ch na l\u00e9ky bez doplatku\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-19252","post","type-post","status-publish","format-standard","hentry","category-zpravy"],"_links":{"self":[{"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/posts\/19252","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=19252"}],"version-history":[{"count":0,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/posts\/19252\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.invarena.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=19252"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=19252"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=19252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}