{"id":22601,"date":"2015-09-05T08:40:12","date_gmt":"2015-09-05T06:40:12","guid":{"rendered":"http:\/\/www.invarena.cz\/?p=22601"},"modified":"2015-09-05T08:40:12","modified_gmt":"2015-09-05T06:40:12","slug":"motoristicti-fanousci-na-barumce-vzali-registr-darcu-utokem","status":"publish","type":"post","link":"https:\/\/www.invarena.cz\/?p=22601","title":{"rendered":"Motoristi\u010dt\u00ed fanou\u0161ci na barumce vzali registr d\u00e1rc\u016f \u00fatokem."},"content":{"rendered":"

P\u0159ed rokem mi na leuk\u00e9mii zem\u0159el p\u0159\u00edtel. M\u016fj bratranec nezvl\u00e1dl boj s leuk\u00e9mi\u00ed. D\u011bl\u00e1m to p\u0159ece i pro sv\u00e9 d\u011bti. S takov\u00fdmi d\u016fvody se po cel\u00fd v\u00edkend zapisovali lid\u00e9 ve Zl\u00edn\u011b a Otrokovic\u00edch do registru d\u00e1rc\u016f kostn\u00ed d\u0159en\u011b.<\/strong><\/p>\n

D\u00edky akci Jedu na d\u0159e\u0148! se b\u011bhem Barum Czech Rally Zl\u00edn, poda\u0159ilo z\u00edskat 571 nov\u00fdch potenci\u00e1ln\u00edch d\u00e1rc\u016f kostn\u00ed d\u0159en\u011b. Z\u00e1jem daleko p\u0159ed\u010dil o\u010dek\u00e1v\u00e1n\u00ed organiz\u00e1tor\u016f a dok\u00e1zal, \u017ee fanou\u0161k\u016fm motorsportu nen\u00ed lhostejn\u00fd osud pacient\u016f s onkologick\u00fdm onemocn\u011bn\u00edm.
\n
\nVe dnech, kdy se Zl\u00ednem a cel\u00fdm krajem proh\u00e1n\u011bla rally auta v r\u00e1mci Barum Czech Rally Zl\u00edn, objevil se na n\u00e1m\u011bst\u00ed ve Zl\u00edn\u011b a v servisn\u00ed z\u00f3n\u011b v Otrokovic\u00edch mnohem m\u00e9n\u011b n\u00e1padn\u00fd projekt, kter\u00fd navrhla a realizovala komunika\u010dn\u00ed agentura Reklamn\u00ed in\u017een\u00fd\u0159i ze Zl\u00edna. Na dvou odb\u011brn\u00fdch m\u00edstech prob\u00edhal z\u00e1pis do registru d\u00e1rc\u016f kostn\u00ed d\u0159en\u011b v r\u00e1mci projektu Jedu na d\u0159e\u0148! Zdravotn\u00ed sestry ze spole\u010dnosti IMALAB v \u010dele s pan\u00ed Zdenkou Wasserbauerovou m\u011bly b\u011bhem v\u00edkendu pln\u00e9 ruce pr\u00e1ce, nasazen\u00ed se ale vyplatilo.
\n\u201eJsem nad\u0161en\u00e1, \u017ee se b\u011bhem jedin\u00e9ho v\u00edkendu poda\u0159ilo z\u00edskat takov\u00e9 mno\u017estv\u00ed nov\u00fdch d\u00e1rc\u016f do registru. Statisticky tak dok\u00e1\u017eeme pomoci i p\u011bti pacient\u016fm, proto\u017ee pr\u016fm\u011brn\u011b ka\u017ed\u00fd 120 registrovan\u00fd se st\u00e1v\u00e1 d\u00e1rcem,\u201c komentuje \u00fasp\u011bch akce pan\u00ed Wasserbauerov\u00e1, kter\u00e9 se poda\u0159ilo do registru p\u0159iv\u00e9st na \u0161est tis\u00edc potenci\u00e1ln\u00edch d\u00e1rc\u016f. \u201eD\u00edky Jedu na d\u0159e\u0148! se b\u011bhem barumky do registru zapsalo 571 lid\u00ed. To je t\u00e9m\u011b\u0159 1% z t\u011bch, kte\u0159\u00ed a\u017e dodnes v registru byli a sb\u00edrali jsme je n\u011bkolik let,\u201c usm\u00edv\u00e1 se nad z\u00e1jmem n\u00e1v\u0161t\u011bvn\u00edk\u016f Wassebauerov\u00e1.
\n\u201eN\u00e1pad vznikl po lo\u0148sk\u00e9m \u00fasp\u011bchu s videoklipem Happy Rally a je kompletn\u011b z d\u00edlny Reklamn\u00edch in\u017een\u00fdr\u016f. Akci jsme p\u0159ipravovali spolu s organiz\u00e1tory barumky n\u011bkolik m\u011bs\u00edc\u016f a te\u010f vid\u00edme, \u017ee ve Zl\u00edn\u011b bije srdce tak\u00e9 pro ty, kte\u0159\u00ed nutn\u011b pot\u0159ebuj\u00ed na\u0161i pomoc. T\u0159i t\u00fddny p\u0159ed akc\u00ed jsme spustili pe\u010dliv\u011b napl\u00e1novanou komunika\u010dn\u00ed kampa\u0148, kter\u00e1 zafungovala nad o\u010dek\u00e1v\u00e1n\u00ed a poda\u0159ilo se n\u00e1m mlad\u00e9 lidi do 35 let kreativn\u00ed kampan\u00ed oslovit.\u201c vysv\u011btluje genezi projektu Lenka Bla\u017ekov\u00e1 za organiz\u00e1tory z agentury Reklamn\u00ed in\u017een\u00fd\u0159i.
\nRegistr d\u00e1rc\u016f za\u017eil o v\u00edkendu n\u00e1por, jak\u00fd dlouho nepamatuje a dne\u0161kem plat\u00ed, \u017ee ka\u017ed\u00fd st\u00fd \u010dlen \u010cesk\u00e9ho n\u00e1rodn\u00edho registru d\u00e1rc\u016f d\u0159en\u011b poch\u00e1z\u00ed z Barum Czech Rally Zl\u00edn, jej\u00ed\u017e organiz\u00e1to\u0159i projektu v\u011bnovali nemal\u00e9 \u00fasil\u00ed. <\/p>\n

D\u00edky velk\u00e9mu z\u00e1jmu o z\u00e1pis organiz\u00e1to\u0159i zva\u017euj\u00ed opakovan\u00e9 \u010dtvrtletn\u00ed odb\u011bry ve Zl\u00ednsk\u00e9m kraji.<\/p>\n

Tiskov\u00e1 zpr\u00e1va<\/p>\n","protected":false},"excerpt":{"rendered":"

P\u0159ed rokem mi na leuk\u00e9mii zem\u0159el p\u0159\u00edtel. M\u016fj bratranec nezvl\u00e1dl boj s leuk\u00e9mi\u00ed. D\u011bl\u00e1m to p\u0159ece i pro sv\u00e9 d\u011bti. S takov\u00fdmi d\u016fvody se po […]<\/a><\/p>\n<\/div>","protected":false},"author":1,"featured_media":22619,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-22601","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-zpravy"],"_links":{"self":[{"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/posts\/22601","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=22601"}],"version-history":[{"count":0,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/posts\/22601\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/media\/22619"}],"wp:attachment":[{"href":"https:\/\/www.invarena.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=22601"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=22601"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=22601"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}