{"id":23303,"date":"2015-10-31T09:46:08","date_gmt":"2015-10-31T08:46:08","guid":{"rendered":"http:\/\/www.invarena.cz\/?p=23303"},"modified":"2015-10-31T09:46:08","modified_gmt":"2015-10-31T08:46:08","slug":"reuters-o-halloweenu-se-mlsa-ale-stale-zdraveji","status":"publish","type":"post","link":"https:\/\/www.invarena.cz\/?p=23303","title":{"rendered":"Reuters: O Halloweenu se mls\u00e1, ale st\u00e1le zdrav\u011bji"},"content":{"rendered":"<p><strong>N\u011bkte\u0159\u00ed Ameri\u010dan\u00e9 jsou natolik posedl\u00ed \u0161kodlivost\u00ed cukru, \u017ee p\u0159em\u00fd\u0161lej\u00ed, jak se mu vyhnout i o Halloweenu, kter\u00fd je v USA tradi\u010dn\u011b spjat s mls\u00e1n\u00edm. <\/strong><!--more--><\/p>\n<p>Necht\u011bj\u00ed d\u011bti zklamat do t\u00e9 m\u00edry, \u017ee by jim nab\u00eddli rovnou jablka, av\u0161ak mnoz\u00ed v sortimentu hledaj\u00ed to, co je sice sladk\u00e9, ale taky zdrav\u00e9, p\u00ed\u0161e agentura Reuters.<br \/>\n    Mnoz\u00ed v\u00fdrobci jako Hershey, Mars nebo Nestl\u00e9 sice st\u00e1le nab\u00edzej\u00ed tradi\u010dn\u00ed \u010dokol\u00e1dy, ale dal\u0161\u00ed zav\u00e1d\u011bj\u00ed novinky v r\u00e1mci hesla V\u00e1lka cukru a je jist\u00e9, \u017ee si uloupnou z 2,1 miliardy dolar\u016f (52 miliard korun), je\u017e letos podle projekc\u00ed svazu maloobchodn\u00edch prodejc\u016f Ameri\u010dan\u00e9 o Halloweenu za sladkosti utrat\u00ed.<br \/>\n    Sv\u011btov\u00e1 zdravotnick\u00e1 organizace spojuje konzumaci cukru s chronick\u00fdmi chorobami, jako je cukrovka nebo onemocn\u011bn\u00ed srdce, s \u010d\u00edm\u017e nesouhlas\u00ed americk\u00fd svaz v\u00fdrobc\u016f cukru.<br \/>\n    Cukr\u00e1\u0159i se ale u\u017e pou\u010den\u00fdm z\u00e1kazn\u00edk\u016fm p\u0159izp\u016fsobuj\u00ed. Nap\u0159\u00edklad firma Unreal za\u010dala vyr\u00e1b\u011bt cukrov\u00ed s n\u00edzk\u00fdm obsahem cukru. Obsahuje i zel\u00ed nebo sem\u00ednka z merl\u00edku.<br \/>\n    Z \u00fadaj\u016f americk\u00e9ho svazu v\u00fdrobc\u016f cukrovinek vypl\u00fdv\u00e1, \u017ee ve srovn\u00e1n\u00ed se situac\u00ed p\u0159ed p\u011bti lety skoro \u010dtvrtina Ameri\u010dan\u016f kupuje u p\u0159\u00edle\u017eitost\u00ed jako Halloween n\u011bco, co jim p\u0159ipad\u00e1 zdrav\u011bj\u0161\u00ed &#8211; ho\u0159kou \u010dokol\u00e1du nebo \u010dokol\u00e1du obsahuj\u00edc\u00ed ovoce a o\u0159\u00ed\u0161ky. P\u011btina nakupuje cukrovinky v men\u0161\u00edch porc\u00edch. V cukrov\u00ed se ale v USA st\u00e1le zkonzumuje 13 procent z 10,8 milionu tun ro\u010dn\u00ed spot\u0159eby cukru.<br \/>\n    N\u011bkte\u0159\u00ed z\u00e1kazn\u00edci se neboj\u00ed experimentovat. Kevin Schiffman p\u0159izn\u00e1v\u00e1, \u017ee je posedl\u00fd zdravou stravou. Za pamlsky pro d\u011bti chce o leto\u0161n\u00edm Halloweenu utratit v\u00edc ne\u017e loni. Vydal se ale do obchodu se zdrav\u00fdmi potravinami a zakoupil plechovku \u010dokol\u00e1d firmy Unreal za 20 dolar\u016f. Jsou vyrobeny z kakaa, t\u0159tinov\u00e9ho cukru, merl\u00edkov\u00fdch semen, zel\u00ed, mrkve a \u0159epy. V ka\u017ed\u00e9 je jenom p\u011bt gram\u016f cukru.<br \/>\n    V p\u0159edchoz\u00edch letech moc neriskoval a rozd\u00e1val d\u011btem b\u011b\u017en\u00e9 \u010dokol\u00e1dy, proto\u017ee ten, kdo nab\u00edz\u00ed jablka nebo dokonce kart\u00e1\u010dky na zuby, se setk\u00e1 p\u0159inejmen\u0161\u00edm s rept\u00e1n\u00edm a pozvednut\u00fdm obo\u010d\u00edm. &#8222;D\u0159\u00edve nebylo mo\u017en\u00e9 naj\u00edt na trhu n\u011bco zdrav\u011bj\u0161\u00edho, pokud jste se nerozhodli pro ovoce. Ale nikdo nestoj\u00ed o to, aby mu nah\u00e1zeli na d\u016fm vejce,&#8220; \u0159\u00edk\u00e1 tento p\u011btat\u0159icetilet\u00fd Bosto\u0148an.<br \/>\n    Firma Xlear douf\u00e1, \u017ee z\u00edsk\u00e1 p\u0159\u00edznivce cukrov\u00ed zna\u010dky Sparx, oslazen\u00e9 p\u0159\u00edrodn\u00edm sladidlem xylitolem. Nach\u00e1z\u00ed se v b\u0159\u00edz\u00e1ch nebo kuku\u0159i\u010dn\u00fdch klasech, je vhodn\u00e9 i pro diabetiky a je m\u00e9n\u011b kalorick\u00e9 ne\u017e t\u0159tinov\u00fd cukr. Prozat\u00edm se tyto bonbony prod\u00e1vaj\u00ed jenom v obchodech se zdravou v\u00fd\u017eivou a jsou dod\u00e1v\u00e1ny zuba\u0159sk\u00fdm ordinac\u00edm. Firma se ale hodl\u00e1 rozv\u00edjet a dostat se na \u0161ir\u0161\u00ed trh.<br \/>\n    V\u00fdrobce Kayco m\u00e1 na trhu ty\u010dinky hutn\u00e9 \u010dokol\u00e1dy, kter\u00e1 se d\u00e1 \u017ev\u00fdkat a obsahuje jenom m\u00e1lo cukru. Glenn Schacher, kter\u00fd se pod\u00edl\u00ed na rozvoji produkce firmy, \u0159\u00edk\u00e1, \u017ee rodi\u010de si st\u00e1le v\u00edce uv\u011bdomuj\u00ed \u0161kodliv\u00fd \u00fa\u010dinek cukru a budou se sna\u017eit sni\u017eovat jeho konzumaci u sv\u00fdch d\u011bt\u00ed.<br \/>\n    Proti cukru za\u010dala vlastn\u00ed ta\u017een\u00ed tak\u00e9 administrativa prezidenta Baracka Obamy, kdy\u017e k nelibosti lobby producent\u016f cukru nut\u00ed v\u00fdrobce, aby na obalech sv\u00fdch produkt\u016f jasn\u011b vyzna\u010dovali obsah cukru.<br \/>\n    Mnoho Ameri\u010dan\u016f si ale o sobotn\u00edm Halloweenu dop\u0159eje hromadu sladkost\u00ed jako v\u017edy. \u0160esta\u010dty\u0159icetilet\u00fd Newyor\u010dan Tom Cardamone o sob\u011b nemilosrdn\u011b \u0159\u00edk\u00e1, \u017ee si \u010dty\u0159ikr\u00e1t do roka d\u00e1 opravdu do nosu. Norm\u00e1ln\u011b sice sladkosti moc nej\u00ed, ale &#8222;o sv\u00e1tc\u00edch je to z\u00e1vislost na sladk\u00e9m&#8220;.<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>N\u011bkte\u0159\u00ed Ameri\u010dan\u00e9 jsou natolik posedl\u00ed \u0161kodlivost\u00ed cukru, \u017ee p\u0159em\u00fd\u0161lej\u00ed, jak se mu vyhnout i o Halloweenu, kter\u00fd je v USA tradi\u010dn\u011b spjat s mls\u00e1n\u00edm.<\/p>\n<\/div>","protected":false},"author":1,"featured_media":23304,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-23303","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spolecnost"],"_links":{"self":[{"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/posts\/23303","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=23303"}],"version-history":[{"count":0,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/posts\/23303\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/media\/23304"}],"wp:attachment":[{"href":"https:\/\/www.invarena.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=23303"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=23303"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=23303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}