Kunovick\u00fd v\u00fdrobce potravin Ham\u00e9 roz\u0161i\u0159uje nab\u00eddku v\u00fdrobk\u016f bez lepku. Jde o masov\u00e9 konzervy, pa\u0161tiky, pomaz\u00e1nky, hotov\u00e1 j\u00eddla, ke\u010dupy i hotov\u00e9 om\u00e1\u010dky, kter\u00e9 budou ozna\u010deny speci\u00e1ln\u00edm bezlepkov\u00fdm logem s modr\u00fdm p\u0159e\u0161krtnut\u00fdm klasem.<\/p>\n
Celkem m\u00e1 Ham\u00e9 nyn\u00ed v portfoliu v\u00edce ne\u017e 600 r\u016fzn\u00fdch druh\u016f balen\u00fdch potravin vhodn\u00fdch pro celiaky, sd\u011blil dnes \u010cTK mluv\u010d\u00ed Ham\u00e9 Petr Kop\u00e1\u010dek.<\/p>\n
V \u010cesku v sou\u010dasn\u00e9 dob\u011b roste po\u010det lid\u00ed, kte\u0159\u00ed dobrovoln\u011b p\u0159ech\u00e1z\u00ed na bezlepkovou dietu bez toho, \u017ee by p\u0159i konzumaci pe\u010diva a dal\u0161\u00edch potravin obsahuj\u00edc\u00edch lepek m\u011bli jak\u00e9koliv zdravotn\u00ed pot\u00ed\u017ee. Lid\u00ed, kte\u0159\u00ed tento trend vyzn\u00e1vaj\u00ed, m\u016f\u017ee b\u00fdt 15 a\u017e 20 procent, uv\u00e1d\u00ed vedouc\u00ed Centra v\u00fd\u017eivy v pra\u017esk\u00e9 Thomayerov\u011b nemocnici Pavel Kohout. Stoup\u00e1 ale tak\u00e9 po\u010det lid\u00ed, kte\u0159\u00ed pe\u010divo s lepkem skute\u010dn\u011b nemohou. Lid\u00ed s tzv. celiaki\u00ed je v \u010desk\u00e9 populaci okolo jednoho procenta.<\/p>\n
„My celiaci pot\u0159ebujeme m\u00edt co nej\u0161ir\u0161\u00ed v\u00fdb\u011br potravin, proto je ur\u010dit\u011b dob\u0159e, \u017ee i pro velk\u00e9 v\u00fdrobce je tato oblast st\u00e1le v\u00edce zaj\u00edmav\u00e1,“ podotkla jednatelka Spole\u010dnosti pro bezlepkovou dietu Jitka Dlabalov\u00e1.<\/p>\n
Spole\u010dnost Ham\u00e9 se v sou\u010dasnosti sna\u017e\u00ed vyv\u00edjet v\u0161echny nov\u00e9 produkty ji\u017e tak, aby byly bez lepku. „U n\u011bkter\u00fdch st\u00e1vaj\u00edc\u00edch v\u00fdrobk\u016f jsme pat\u0159i\u010dn\u011b upravili recepturu tak, abychom se bez lepku obe\u0161li, a to bez dopadu na kvalitu obsahu,“ uvedla \u0159editelka pro marketing a v\u00fdvoj Ham\u00e9 Marcela Mit\u00e1\u010dkov\u00e1. Bezlepkov\u00e9 potraviny pova\u017eujeme za perspektivn\u00ed oblast, dodala.<\/p>\n
Podle Kohouta je v sou\u010dasnosti omezov\u00e1n\u00ed lepku i m\u00f3dn\u00ed. M\u00f3du omezov\u00e1n\u00ed lepku podle n\u011bho nav\u00edc v posledn\u00edch letech podporuj\u00ed i fitness tren\u00e9\u0159i a r\u016fzn\u00ed v\u00fd\u017eivov\u00ed poradci, kte\u0159\u00ed sv\u00fdm klient\u016fm omezov\u00e1n\u00ed lepku doporu\u010duj\u00ed.<\/p>\n
Celiakie je autoimunitn\u00ed, geneticky podm\u00edn\u011bn\u00e9 onemocn\u011bn\u00ed tenk\u00e9ho st\u0159eva, kdy organismus bojuje proti sob\u011b sam\u00e9mu tvorbou protil\u00e1tek. Hlavn\u00edm spou\u0161t\u011b\u010dem onemocn\u011bn\u00ed je lepek, neboli gluten, kter\u00fd se nach\u00e1z\u00ed v obilovin\u00e1ch a ve v\u0161ech potravin\u00e1ch z nich vyroben\u00fdch. Typick\u00fdmi projevy celiakie jsou \u00fabytek hmotnosti, pr\u016fjem, nad\u00fdm\u00e1n\u00ed, bolest b\u0159icha a u d\u011bt\u00ed zpomalen\u00ed r\u016fstu. Jedinou mo\u017enou l\u00e9\u010dbou je celo\u017eivotn\u00ed bezlepkov\u00e1 dieta.<\/p>\n","protected":false},"excerpt":{"rendered":"
Kunovick\u00fd v\u00fdrobce potravin Ham\u00e9 roz\u0161i\u0159uje nab\u00eddku v\u00fdrobk\u016f bez lepku. Jde o masov\u00e9 konzervy, pa\u0161tiky, pomaz\u00e1nky, hotov\u00e1 j\u00eddla, ke\u010dupy i hotov\u00e9 om\u00e1\u010dky, kter\u00e9 budou ozna\u010deny speci\u00e1ln\u00edm […]<\/a><\/p>\n<\/div>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-25434","post","type-post","status-publish","format-standard","hentry","category-zpravy"],"_links":{"self":[{"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/posts\/25434","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=25434"}],"version-history":[{"count":0,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/posts\/25434\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.invarena.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=25434"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=25434"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=25434"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}