{"id":26070,"date":"2016-07-21T00:39:13","date_gmt":"2016-07-20T22:39:13","guid":{"rendered":"http:\/\/www.invarena.cz\/?p=26070"},"modified":"2016-07-21T00:39:19","modified_gmt":"2016-07-20T22:39:19","slug":"na-cesky-trh-vstupuje-nova-znacka-kvality-komfortni-obuv","status":"publish","type":"post","link":"https:\/\/www.invarena.cz\/?p=26070","title":{"rendered":"Na \u010desk\u00fd trh vstupuje nov\u00e1 zna\u010dka kvality Komfortn\u00ed obuv"},"content":{"rendered":"

Na \u010desk\u00fd trh vstupuje v r\u00e1mci programu \u010cesk\u00e1 kvalita nov\u00e1 zna\u010dka jakosti „Komfortn\u00ed obuv“. Ta m\u00e1 spot\u0159ebitel\u016fm pomoci vybrat si na trhu kvalitn\u00ed v\u00fdrobek spr\u00e1vn\u00e9 konstrukce bez zdravotn\u00edch rizik.<\/strong><\/p>\n

Na tiskov\u00e9 konferenci to uvedli z\u00e1stupci Programu \u010cesk\u00e1 kvalita a \u010cesk\u00e9 obuvnick\u00e9 a ko\u017eed\u011bln\u00e9 asociace (\u010cOKA).<\/p>\n

P\u0159ed ud\u011blen\u00edm zna\u010dky kvality je obuv podrobena zkoum\u00e1n\u00ed komise, jej\u00edmi\u017e \u010dleny jsou mj. l\u00e9ka\u0159i, pracovn\u00edk biomechanick\u00e9 laborato\u0159e, technik, odborn\u00edk na zdravotn\u011b nez\u00e1vadn\u00e9 obouv\u00e1n\u00ed \u010di design\u00e9r obuvi. Teprve po \u00fasp\u011b\u0161n\u00e9m absolvov\u00e1n\u00ed v\u0161ech test\u016f m\u016f\u017ee dan\u00fd typ obuvi z\u00edskat zna\u010dku a to s omezen\u00edm na t\u0159i roky.<\/p>\n

„Spr\u00e1vn\u00e1 konstrukce obuvi je skute\u010dn\u011b kl\u00ed\u010dov\u00e1. Nap\u0159\u00edklad p\u0159irozenou tlumic\u00ed schopnost klenby no\u017en\u00ed m\u016f\u017ee nevhodn\u00e1 obuv sn\u00ed\u017eit a\u017e o 60 procent! To se pak velmi negativn\u011b projev\u00ed na cel\u00e9m pohybov\u00e9m apar\u00e1tu,“ uvedla tajemnice \u010cesk\u00e9 obuvnick\u00e9 a ko\u017eed\u011bln\u00e9 asociace (\u010cOKA) Vlasta Mayerov\u00e1.<\/p>\n

Smyslem nov\u00e9 zna\u010dky je poskytnout spot\u0159ebitel\u016fm mo\u017enost vybrat si na trhu mnohdy p\u0159esycen\u00e9m nekvalitn\u00ed, a mnohdy i zdravotn\u011b z\u00e1vadnou obuv\u00ed, v\u00fdrobek spr\u00e1vn\u00e9 konstrukce, zaji\u0161\u0165uj\u00edc\u00ed pohodn\u00e9 no\u0161en\u00ed bez zdravotn\u00edho rizika, s vysokou odolnost\u00ed a dlouhou \u017eivotnost\u00ed \u010di se spr\u00e1vn\u00fdm ozna\u010den\u00edm velikosti.<\/p>\n

V \u010cesku se p\u0159edloni vyrobilo zhruba 4,1 milionu p\u00e1r\u016f obuvi, meziro\u010dn\u011b o procento m\u00e9n\u011b. Dovoz obuvi, zejm\u00e9na z Asie, klesl meziro\u010dn\u011b o \u010dty\u0159i miliony na 100 milion\u016f p\u00e1r\u016f. Je to nejm\u00e9n\u011b od roku 2006. Pr\u016fm\u011brn\u00e1 cena p\u00e1ru obuvi dovezen\u00e9ho z \u010c\u00edny stoupla o deset korun na 79 K\u010d. \u010c\u00edsla za lo\u0148sk\u00fd rok zat\u00edm nejsou k dispozici, podle odhad\u016f ale v\u00fdroba z\u016fstala n\u011bkde na \u00farovni \u010dty\u0159 milion\u016f p\u00e1r\u016f. \u010cesk\u00fd obuvnick\u00fd pr\u016fmysl tvo\u0159\u00ed zhruba 35 firem, kter\u00e9 maj\u00ed v\u00edc ne\u017e 20 zam\u011bstnanc\u016f. Obuv se vyr\u00e1b\u00ed i v \u0159ad\u011b men\u0161\u00edch podnik\u016f. \u010cesk\u00e9 obuvnick\u00e9 firmy zam\u011bstn\u00e1valy loni zhruba 3250 pracovn\u00edk\u016f.<\/p>\n

Program \u010cesk\u00e1 kvalita sdru\u017euje aktu\u00e1ln\u011b 22 nez\u00e1visl\u00fdch zna\u010dek kvality, kter\u00e9 zahrnuj\u00ed \u0161irok\u00e9 spektrum v\u00fdrobk\u016f a slu\u017eeb. Logo programu garantuje, \u017ee ozna\u010den\u00fd v\u00fdrobek byl prov\u011b\u0159en nez\u00e1vislou zku\u0161ebnou, \u017ee je bezpe\u010dn\u00fd \u010di \u017ee je jeho kvalita pravideln\u011b kontrolov\u00e1na. Program obsahuje i zna\u010dku pro zdravotn\u011b nez\u00e1vadnou obuv pro d\u011bti – \u017dirafa.<\/p>\n","protected":false},"excerpt":{"rendered":"

Na \u010desk\u00fd trh vstupuje v r\u00e1mci programu \u010cesk\u00e1 kvalita nov\u00e1 zna\u010dka jakosti „Komfortn\u00ed obuv“. Ta m\u00e1 spot\u0159ebitel\u016fm pomoci vybrat si na trhu kvalitn\u00ed v\u00fdrobek spr\u00e1vn\u00e9 […]<\/a><\/p>\n<\/div>","protected":false},"author":1,"featured_media":17279,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-26070","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-zpravy"],"_links":{"self":[{"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/posts\/26070","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=26070"}],"version-history":[{"count":0,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/posts\/26070\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/media\/17279"}],"wp:attachment":[{"href":"https:\/\/www.invarena.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=26070"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=26070"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=26070"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}