{"id":27504,"date":"2017-03-11T09:06:25","date_gmt":"2017-03-11T08:06:25","guid":{"rendered":"http:\/\/www.invarena.cz\/?p=27504"},"modified":"2017-03-11T09:06:25","modified_gmt":"2017-03-11T08:06:25","slug":"na-trh-miri-samozabarvovaci-bryle-se-zrcadlovym-efektem","status":"publish","type":"post","link":"https:\/\/www.invarena.cz\/?p=27504","title":{"rendered":"Na trh m\u00ed\u0159\u00ed samozabarvovac\u00ed br\u00fdle se zrcadlov\u00fdm efektem"},"content":{"rendered":"<p><strong><\/strong>Na \u010desk\u00fd trh se letos na ja\u0159e dost\u00e1vaj\u00ed br\u00fdle, kter\u00e9 v sob\u011b skr\u00fdvaj\u00ed adaptivn\u00ed \u010do\u010dky se samozabarvovac\u00ed technologi\u00ed kombinovanou se zrcadlov\u00fdm efektem. <!--more--><\/p>\n<p>V praxi tak m\u00e1 nositel komfortn\u00ed dioptrick\u00e9 br\u00fdle s \u010dirou \u010do\u010dkou, kter\u00e1 se na slunci zabarv\u00ed jako slune\u010dn\u00ed br\u00fdle, z\u00e1rove\u0148 technologie umo\u017e\u0148uje vyu\u017e\u00edt na br\u00fdl\u00edch zrcadlov\u00fdch efekt v \u0161esti barevn\u00fdch odst\u00ednech, \u0159ekla na brn\u011bnsk\u00e9m veletrhu Opta marketingov\u00e1 mana\u017eerka v\u00fdrobce br\u00fdl\u00ed Essilor Kate\u0159ina \u0160evcov\u00e1. Firma se krom\u011b v\u00fdroby soust\u0159ed\u00ed i na technologick\u00e9 inovace.<\/p>\n<div class=\"rows\">\n<div class=\"leftCol\">\n<div id=\"textNews\" class=\"text\">\n<p>&#8222;Pro leto\u0161ek jsme na trh uvedli nov\u00e9, velmi m\u00f3dn\u00ed a trendy odst\u00edny, kter\u00e9 jsou obl\u00edben\u00e9 p\u0159edev\u0161\u00edm u mlad\u00e9 generace. Z\u00e1kladn\u00ed odst\u00edny jsou hn\u011bd\u00e1, \u0161ed\u00e1 a zelen\u00e1. Novinkou jsou jantar, ametyst, smaragd a saf\u00edr a zrcadlov\u00e9 odst\u00edny, nap\u0159\u00edklad bronzov\u00fd, modr\u00fd, zelen\u00fd \u010di fialov\u00fd,&#8220; uvedla \u0160evcov\u00e1.<\/p>\n<p>\u010co\u010dky s technologi\u00ed samozabarvov\u00e1n\u00ed vyr\u00e1b\u00ed firma ji\u017e v sedm\u00e9 generaci, nyn\u00ed je v\u0161ak poprv\u00e9 spojila se zrcadlov\u00fdm efektem. K u\u017eivatelsk\u00e9mu komfortu celodenn\u011b no\u0161en\u00fdch br\u00fdl\u00ed se tak p\u0159ipojil v\u00fdrazn\u00fd m\u00f3dn\u00ed prvek barevn\u00e9ho odst\u00ednu na slunci. Cena z\u00e1le\u017e\u00ed na tom, co v\u0161echno od br\u00fdl\u00ed z\u00e1kazn\u00edk po\u017eaduje. &#8222;D\u00e1 se kombinovat mno\u017estv\u00ed materi\u00e1lu, kter\u00e9 souvis\u00ed s po\u010dtem dioptri\u00ed, povrchov\u00e9 \u00fapravy, design, n\u011bkte\u0159\u00ed z\u00e1kazn\u00edci pot\u0159ebuj\u00ed multifok\u00e1ln\u00ed br\u00fdle na d\u00e1lku i na bl\u00edzko. To v\u0161echno mus\u00ed \u0159e\u0161it se sv\u00fdm optometristou,&#8220; \u0159ekla \u0160evcov\u00e1.<\/p>\n<p>Technologickou novinkou t\u011bchto \u010do\u010dek je tak\u00e9 materi\u00e1l. Dok\u00e1\u017ee filtrovat konkr\u00e9tn\u00ed vlnov\u00e9 d\u00e9lky modr\u00e9ho sv\u011btla, kter\u00e9 vyza\u0159uj\u00ed nap\u0159\u00edklad LED diody, ale hlavn\u011b po\u010d\u00edta\u010de, tablety \u010di chytr\u00e9 telefony. &#8222;Toto sv\u011btlo je pro o\u010di nejen unavuj\u00edc\u00ed, ale podle v\u00fdzkum\u016f m\u00e1 i negativn\u00ed zdravotn\u00ed d\u016fsledky,&#8220; uvedla \u0160evcov\u00e1. Tyto br\u00fdle si tak z\u00edsk\u00e1vaj\u00ed z\u00e1kazn\u00edky i mezi t\u011bmi, kte\u0159\u00ed nepot\u0159ebuj\u00ed dioptrick\u00e9 br\u00fdle, ale cht\u011bj\u00ed si chr\u00e1nit zrak.<\/p>\n<p>Mezi v\u00fdrobci br\u00fdl\u00ed, kte\u0159\u00ed se na trh cht\u011bj\u00ed dostat s inovacemi, tak s\u00edl\u00ed jednozna\u010dn\u00fd trend, jeho\u017e c\u00edlem je korekce zrakov\u00fdch vad, ochrana zraku a prevence p\u0159ed zdravotn\u00edmi probl\u00e9my se zrakem. &#8222;Je\u0161t\u011b p\u0159ed p\u011bti \u0161esti lety slou\u017eily br\u00fdle p\u0159edev\u0161\u00edm ke korekci o\u010dn\u00edch vad. Postupn\u011b za\u010daly slou\u017eit i ochran\u011b a v sou\u010dasnosti u\u017e um\u00ed sn\u00ed\u017eit n\u00e1mahu zraku zp\u016fsobenou \u010dast\u00fdm pou\u017e\u00edv\u00e1n\u00edm digit\u00e1ln\u00edch za\u0159\u00edzen\u00ed,&#8220; uvedla \u0160evcov\u00e1.<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>Na \u010desk\u00fd trh se letos na ja\u0159e dost\u00e1vaj\u00ed br\u00fdle, kter\u00e9 v sob\u011b skr\u00fdvaj\u00ed adaptivn\u00ed \u010do\u010dky se samozabarvovac\u00ed technologi\u00ed kombinovanou se zrcadlov\u00fdm efektem.<\/p>\n<\/div>","protected":false},"author":1,"featured_media":14885,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-27504","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-zpravy"],"_links":{"self":[{"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/posts\/27504","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=27504"}],"version-history":[{"count":0,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/posts\/27504\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/media\/14885"}],"wp:attachment":[{"href":"https:\/\/www.invarena.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=27504"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=27504"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=27504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}