Prodejc\u016fm br\u00fdl\u00ed se da\u0159\u00ed. Tr\u017eby v oboru o\u010dn\u00ed optiky se loni pohybovaly nad \u010dty\u0159mi miliardami korun a v posledn\u00edch letech pravideln\u011b rostou o \u010dty\u0159i a\u017e \u0161est procent. Vlivem st\u00e1rnut\u00ed populace je v\u00edce z\u00e1kazn\u00edk\u016f, kte\u0159\u00ed tak\u00e9 s rostouc\u00ed ekonomikou \u010dast\u011bji kupuj\u00ed nov\u00e9 br\u00fdle a v\u00edce hledaj\u00ed kvalitu.<\/p>\n
Konjunktura je podle n\u011bj v oboru zn\u00e1t i v tom, \u017ee firmy d\u00e1vaj\u00ed v\u00edce pen\u011bz do vzd\u011bl\u00e1v\u00e1n\u00ed a r\u016fzn\u00fdch \u0161kolen\u00ed a tak\u00e9 do marketingu. „To jsou pen\u00edze, kter\u00e9 se v krizi \u0161krtaj\u00ed jako prvn\u00ed. Tak\u00e9 je ide\u00e1ln\u00ed doba na otev\u00edr\u00e1n\u00ed nov\u00fdch prodejen, kter\u00fdch je v \u010cesku p\u0159es 1600,“ \u0159ekl na brn\u011bnsk\u00e9m veletrhu Opta Ivan Vymyslick\u00fd, doned\u00e1vna \u010dlen p\u0159edstavenstva Spole\u010denstva \u010desk\u00fdch optik\u016f a optometrist\u016f a tak\u00e9 soudn\u00ed znalec v oboru.<\/p>\n
Na \u010desk\u00e9m vysoce konkuren\u010dn\u00edm trhu se zat\u00edm neprosadily zahrani\u010dn\u00ed \u0159et\u011bzce. Existuj\u00ed zde s\u00edt\u011b \u010desk\u00fdch majitel\u016f, p\u0159\u00edpadn\u011b jednotliv\u00e9 optiky. Nejv\u011bt\u0161\u00ed boom za\u017e\u00edv\u00e1 v posledn\u00ed dob\u011b s\u00ed\u0165 Va\u0161e optika s 50 prodejnami v cel\u00e9 \u010cR a s touhou expandovat i na Slovensko. Po\u010det prodejen nejv\u011bt\u0161\u00ed \u010desk\u00e9 s\u00edt\u011b s 90 prodejnami Fokus Optik \u010di firmy Eiffel Optic se p\u0159\u00edli\u0161 nem\u011bn\u00ed.<\/p>\n
„Zahrani\u010dn\u00ed \u0159et\u011bzce se k n\u00e1m netla\u010d\u00ed, proto\u017ee pot\u0159ebuj\u00ed velk\u00fd startovac\u00ed bal\u00edk. V minulosti u\u017e byly pokusy n\u011bkter\u00e9 optiky koupit, ale nikdo necht\u011bl prodat. I kdy\u017e je fakt, \u017ee n\u011bkte\u0159\u00ed majitel\u00e9 st\u00e1rnou a schyluje se ke genera\u010dn\u00ed v\u00fdm\u011bn\u011b a ne v\u017edy maj\u00ed n\u00e1stupce,“ \u0159ekl Vymyslick\u00fd.<\/p>\n
Z\u00e1kazn\u00edci sice podle n\u011bj st\u00e1le maj\u00ed obvykle jedny a\u017e dvoje br\u00fdle, zkr\u00e1til se v\u0161ak interval mezi n\u00e1kupy nov\u00fdch. „Jsou ochotni si tak\u00e9 p\u0159iplatit a d\u00e1vaj\u00ed si pozor na kvalitu a hledaj\u00ed hez\u010d\u00ed \u010di zna\u010dkov\u00e9 br\u00fdle,“ uvedl Vymyslick\u00fd. Oboru by podle n\u011bj tak\u00e9 prosp\u011blo, kdyby se zm\u011bnil l\u00e9ta nehybn\u00fd syst\u00e9m kompenzace ze zdravotn\u00edho poji\u0161t\u011bn\u00ed. „\u010c\u00e1stka je sm\u011b\u0161n\u00e1. Lid\u00e9 v produktivn\u00edm v\u011bku by nemuseli dostat nic a u\u0161et\u0159en\u00e9 pen\u00edze by se mohly d\u00e1t d\u011btem \u010di lidem s velk\u00fdm po\u010dtem dioptri\u00ed, aby jejich br\u00fdle mohly l\u00e9pe vypadat,“ \u0159ekl Vymyslick\u00fd.<\/p>\n
Pro optiky byla doned\u00e1vna velk\u00fd t\u00e9matem tak\u00e9 elektronick\u00e1 evidence tr\u017eeb. Nebylo z\u0159ejm\u00e9, do jak\u00e9 f\u00e1ze spadaj\u00ed. Podle Vymyslick\u00e9ho je mo\u017en\u00e9, \u017ee n\u011bkter\u00e9 provozovny „optimalizovaly“ tr\u017eby podobn\u011b jako hospody. „Ty, kter\u00e9 to d\u011blaly v\u00edce, asi mohou m\u00edt probl\u00e9m s cenami, ty, kter\u00e9 to ned\u011blaly, t\u011bch se EET nedotkne,“ poznamenal.<\/p>\n<\/div>\n<\/div>\n<\/div>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Prodejc\u016fm br\u00fdl\u00ed se da\u0159\u00ed. Tr\u017eby v oboru o\u010dn\u00ed optiky se loni pohybovaly nad \u010dty\u0159mi miliardami korun a v posledn\u00edch letech pravideln\u011b rostou o \u010dty\u0159i a\u017e […]<\/a><\/p>\n<\/div>","protected":false},"author":1,"featured_media":27519,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-27518","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-zpravy"],"_links":{"self":[{"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/posts\/27518","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=27518"}],"version-history":[{"count":0,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/posts\/27518\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/media\/27519"}],"wp:attachment":[{"href":"https:\/\/www.invarena.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=27518"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=27518"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=27518"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}