N\u00e1rodn\u00ed \u00fa\u0159ad pro letectv\u00ed a kosmonautiku (NASA), hollywoodsk\u00e9 hv\u011bzdy i britsk\u00e1 kr\u00e1lovna jsou mezi z\u00e1kazn\u00edky firmy A. Schmied, kter\u00e1 v Trhov\u00fdch Svinech na \u010ceskobud\u011bjovicku vyr\u00e1b\u00ed br\u00fdle. Dce\u0159in\u00e1 spole\u010dnost firmy Silhouette vyr\u00e1b\u00ed dioptrick\u00e9, slune\u010dn\u00ed a sportovn\u00ed br\u00fdle zna\u010dek Silhouette a Adidas. Loni vyk\u00e1zala neauditovan\u00fd zisk p\u0159ed zdan\u011bn\u00edm asi dev\u011bt milion\u016f korun, meziro\u010dn\u011b vzrostl o p\u011bt procent. Silhouette m\u011bla loni obrat 4,05 miliardy korun, \u0159ekl Walter St\u00fctz, jednatel firmy A. Schmied.<\/p>\n
V Trhov\u00fdch Svinech, kde spole\u010dnost p\u016fsob\u00ed od roku 1995, zam\u011bstn\u00e1v\u00e1 350 lid\u00ed, p\u0159es 80 procent z nich tvo\u0159\u00ed \u017eeny. Platy jim letos vzrostou t\u00e9m\u011b\u0159 o p\u011bt procent. Skoro polovina firemn\u00ed produkce se d\u011bl\u00e1 v ji\u017en\u00edch \u010cech\u00e1ch, zbytek v rakousk\u00e9m Linci, kde firma roku 1964 vznikla a odkud se z hlavn\u00edho skladu voz\u00ed br\u00fdle do cel\u00e9ho sv\u011bta. Na export jde 97 procent v\u00fdrobk\u016f. Nejd\u016fle\u017eit\u011bj\u0161\u00ed v\u00fdvozn\u00ed zem\u011b jsou USA a N\u011bmecko, kam sm\u011b\u0159uje v\u00edce ne\u017e polovina produkce. V Rakousku firma prod\u00e1 t\u0159i procenta v\u00fdrobk\u016f.<\/p>\n
„Amerika je pro n\u00e1s extr\u00e9mn\u011b d\u016fle\u017eit\u00e1, nejv\u011bt\u0161\u00ed z\u00e1kazn\u00edk. V Evrop\u011b jsme posledn\u00ed roky c\u00edtili ekonomickou nejistotu v ji\u017en\u00edch zem\u00edch. T\u011b\u017ek\u00e9 to bylo v It\u00e1lii, nen\u00ed to lehk\u00e9 ve \u0160pan\u011blsku, kde kupn\u00ed s\u00edla sl\u00e1bne. Spad\u00e1me do kategorie vysok\u00fdch cen, asi jako v automobilov\u00e9m pr\u016fmyslu Mercedes, BMW a Audi. A kdy\u017e jako ve \u0160pan\u011blsku nem\u00e1 30 procent mlad\u00fdch lid\u00ed pr\u00e1ci, nemaj\u00ed ani dost pen\u011bz, aby si koupili dra\u017e\u0161\u00ed br\u00fdle,“ \u0159ekl St\u00fctz.<\/p>\n
Firma d\u011bl\u00e1 t\u0159i zna\u010dky br\u00fdl\u00ed. Z\u00e1kladn\u00ed je Silhouette, jich\u017e loni vyrobila 1,2 milionu, z 95 procent se d\u011blaj\u00ed z titanu. Licen\u010dn\u00ed smlouvu m\u00e1 A. Schmied se spole\u010dnost\u00ed Adidas, pro tu loni vzniklo 800.000 br\u00fdl\u00ed. Od lo\u0148sk\u00e9ho roku vyr\u00e1b\u00ed novou zna\u010dku Neubau, levn\u011bj\u0161\u00ed, s n\u00ed\u017e chce oslovit mlad\u0161\u00ed lidi. Loni jich ud\u011blala 200.000 kus\u016f.<\/p>\n
Spole\u010dnost dod\u00e1v\u00e1 br\u00fdle \u0159ad\u011b osobnost\u00ed. Titanov\u00e9 od n\u00ed koupila NASA pro astronauty, kte\u0159\u00ed let\u011bli v roce 2000 na M\u011bs\u00edc. „Jsou velmi lehk\u00e9, elastick\u00e9, ani je \u010dlov\u011bk nec\u00edt\u00ed. Na jedny bylo t\u0159eba 150 pracovn\u00edch krok\u016f, ro\u010dn\u011b jich vyrob\u00edme p\u0159es sto tis\u00edc. Ud\u011blali jsme jedinou chybu, \u017ee jsme si je nenechali patentovat – v Asii n\u00e1s kop\u00edruj\u00ed, ale kvalita je nesrovnateln\u00e1,“ \u0159ekl St\u00fctz.<\/p>\n
Titanov\u00e9 bezobrou\u010dkov\u00e9 br\u00fdle od firmy nos\u00ed herci Brad Pitt, Daniel Craig, Julia Robertsov\u00e1, zp\u011bv\u00e1k Elton John; sportovn\u00ed pou\u017e\u00edvaj\u00ed t\u0159eba fotbalist\u00e9 Realu Madrid. „Fanou\u0161kem plastov\u00fdch br\u00fdl\u00ed Silhouette je i britsk\u00e1 kr\u00e1lovna, m\u00e1 jich od n\u00e1s doma mnoho,“ \u0159ekl St\u00fctz.<\/p>\n
Jiho\u010desk\u00fd are\u00e1l firma posledn\u00ed l\u00e9ta zv\u011bt\u0161ila. V t\u0159\u00edpatrov\u00e9 budov\u011b je nyn\u00ed jedno patro s plochou 2000 metr\u016f \u010dtvere\u010dn\u00edch voln\u00e9. P\u0159ed m\u011bs\u00edcem postavila firma v Linci za \u0161est milion\u016f eur halu, kde vyr\u00e1b\u00ed skla do br\u00fdl\u00ed, co\u017e dosud ned\u011blala. „Optici si pak mohou objednat v\u0161e od n\u00e1s. O\u010dek\u00e1v\u00e1me \u00fasp\u011bch, na v\u00fdsledc\u00edch se projev\u00ed ale a\u017e p\u0159\u00ed\u0161t\u00ed rok,“ \u0159ekl St\u00fctz.<\/p>\n
Jedny br\u00fdle vznikaj\u00ed z\u00e1rove\u0148 v Trhov\u00fdch Svinech a v Linci, mezi m\u011bsty jezd\u00ed denn\u011b kamion. „Jeden produkt poch\u00e1z\u00ed z obou m\u00edst, to je zvl\u00e1\u0161tnost proti jin\u00fdm firm\u00e1m,“ \u0159ekl jednatel.<\/p>\n","protected":false},"excerpt":{"rendered":"
N\u00e1rodn\u00ed \u00fa\u0159ad pro letectv\u00ed a kosmonautiku (NASA), hollywoodsk\u00e9 hv\u011bzdy i britsk\u00e1 kr\u00e1lovna jsou mezi z\u00e1kazn\u00edky firmy A. Schmied, kter\u00e1 v Trhov\u00fdch Svinech na \u010ceskobud\u011bjovicku vyr\u00e1b\u00ed […]<\/a><\/p>\n<\/div>","protected":false},"author":1,"featured_media":27519,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-27640","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-zpravy"],"_links":{"self":[{"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/posts\/27640","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=27640"}],"version-history":[{"count":0,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/posts\/27640\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/media\/27519"}],"wp:attachment":[{"href":"https:\/\/www.invarena.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=27640"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=27640"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=27640"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}