{"id":28208,"date":"2017-05-15T08:42:34","date_gmt":"2017-05-15T06:42:34","guid":{"rendered":"http:\/\/www.invarena.cz\/?p=28208"},"modified":"2017-05-15T08:42:34","modified_gmt":"2017-05-15T06:42:34","slug":"new-york-times-zlata-horecka-jmenem-superpotraviny","status":"publish","type":"post","link":"https:\/\/www.invarena.cz\/?p=28208","title":{"rendered":"New York Times: Zlat\u00e1 hore\u010dka jm\u00e9nem superpotraviny"},"content":{"rendered":"

Superpotraviny – produkty op\u011bvovan\u00e9 pro sv\u00e9 \u00fa\u010dinky na lidsk\u00e9 zdrav\u00ed – maj\u00ed leccos spole\u010dn\u00e9ho s hv\u011bzdami televizn\u00edch seri\u00e1l\u016f: Stejn\u011b jako ony dok\u00e1\u017eou rychle vyst\u0159elit ke sl\u00e1v\u011b, aby je zanedlouho vyst\u0159\u00eddala jin\u00e1, napsal list The New York Times.<\/strong><\/p>\n

Nap\u0159\u00edklad v 70. letech si na\u0161el cestu do sv\u011bta \u010d\u00ednsk\u00fd angre\u0161t, kter\u00fd se za\u010dal p\u011bstovat na Nov\u00e9m Z\u00e9landu a vyv\u00e1\u017eet do cel\u00e9ho sv\u011bta. Nev\u00edte, o\u010d jde? Ov\u0161em, proto\u017ee „\u010d\u00ednsk\u00fd angre\u0161t“ dobyl sv\u011bt pod geopoliticky p\u0159\u00edv\u011btiv\u011bj\u0161\u00edm n\u00e1zvem kiwi.<\/p>\n

P\u0159ed p\u00e1r lety se kr\u00e1lem americk\u00e9 kuchyn\u011b stala kapusta, kter\u00e1 se do\u010dkala rehabilitace coby luxusn\u00ed zelenina po desetilet\u00edch, je\u017e str\u00e1vila odsouzen\u00e1 do role nejedl\u00e9 ozdoby na tal\u00ed\u0159i.<\/p>\n

Podobn\u00fd p\u0159\u00edb\u011bh za\u017e\u00edv\u00e1 v posledn\u00edch letech quinoa – tedy botanicky spr\u00e1vn\u011b merl\u00edk \u010dilsk\u00fd. Tato b\u011b\u017en\u00e1 plodina z oblasti And vzala \u00fatokem z\u00e1padn\u00ed trhy, kde v o\u010d\u00edch milovn\u00edk\u016f zdrav\u00e9 stravy zaujala ostentativn\u011b nad\u0159azen\u00e9 postaven\u00ed nad r\u00fd\u017e\u00ed.<\/p>\n

Zat\u00edm posledn\u00edm p\u0159\u00edr\u016fstkem do tohoto souboje je brazilsk\u00e9 a\u00e7a\u00ed, temn\u011b fialov\u00e9 plody palmy zvan\u00e9 euterpe brazilsk\u00e1 nebo kapusto\u0148 brazilsk\u00e1, kter\u00e1 roste v povod\u00ed Amazonky.<\/p>\n

Pr\u00e1v\u011b tady \u0161plhaj\u00ed lid\u00e9 po kmenech palem, aby sklidili divoce rostouc\u00ed a\u00e7a\u00ed. A to, \u017ee si tyto bobule vyslou\u017eily pov\u011bst nov\u00e9 superpotraviny, znamen\u00e1, \u017ee vznikl dodavatelsk\u00fd \u0159et\u011bzec, kter\u00fd v ka\u017ed\u00e9m z postupn\u00fdch krok\u016f p\u0159epravy ovoce z Amazonie na z\u00e1padn\u00ed trh p\u0159in\u00e1\u0161\u00ed zisk pro ty, kdo se na n\u011bm pod\u00edlej\u00ed.<\/p>\n

V povod\u00ed Amazonky se a\u00e7a\u00ed konzumuje p\u0159inejmen\u0161\u00edm od zrodu p\u00edsemn\u00e9 historie. A\u017e do 70. let minul\u00e9ho stolet\u00ed bylo toto ovoce omezen\u00e9 jen na danou oblast, kde ho m\u00edstn\u00ed ribeirinhos, tedy „\u0159\u00ed\u010dn\u00ed lid\u00e9“, trhali na stromech a jedli jako sou\u010d\u00e1st prakticky ka\u017ed\u00e9ho j\u00eddla.<\/p>\n

Jak slab\u00e1 ekonomika v d\u017eungli za\u010dala vytla\u010dovat \u0159\u00ed\u010dn\u00ed lid do m\u011bst, vznikla d\u00edky jejich postupn\u00e9 migraci dodavatelsk\u00e1 s\u00ed\u0165. Nejprve prod\u00e1vali a\u00e7a\u00ed v improvizovan\u00fdch st\u00e1nc\u00edch u silnice. Do 80. let u\u017e ho dopravovali do Ria de Janeiro a S\u00e3o Paula, kde si toto ovoce vyslou\u017eilo reputaci hlavn\u00ed stravy bojovn\u00edk\u016f d\u017eiu-d\u017eitsu.<\/p>\n

D\u00edky vysok\u00e9mu obsahu omega-3 nenasycen\u00fdch mastn\u00fdch kyselin, n\u00edzk\u00e9mu obsahu sacharid\u016f a cukr\u016f, dok\u00e1\u017ee sladk\u00e1 du\u017eina a\u00e7a\u00ed zasytit, a p\u0159itom je lehk\u00e1. Do 90. let m\u011bla Braz\u00edlie kvetouc\u00ed sc\u00e9nu a\u00e7a\u00ed-bar\u016f. A jak si tyto bobule z\u00edsk\u00e1valy v\u011bhlas, jejich cena za\u010dala stoupat.<\/p>\n

Pokud se bude z\u00e1pletka b\u011b\u017en\u00e9ho p\u0159\u00edb\u011bhu superpotravin opakovat, pak m\u016f\u017ee a\u00e7a\u00ed potkat stejn\u00fd osud jako quinou. Kdy\u017e se tato na proteiny bohat\u00e1 obilovina za\u010dala \u0161\u00ed\u0159it do reg\u00e1l\u016f supermarket\u016f a na j\u00eddeln\u00ed\u010dek trendy zdrav\u00fdch restaurac\u00ed, jej\u00ed cena vzrostla natolik, \u017ee se posunula mimo mo\u017enosti bolivijsk\u00fdch farm\u00e1\u0159\u016f. P\u0159itom jejich z\u00e1vislost na t\u00e9to obilovin\u011b jako hlavn\u00ed slo\u017ece stravy quinou p\u016fvodn\u011b proslavila.<\/p>\n

Zat\u00edm se sice hlavn\u00ed hr\u00e1\u010di na trhu sna\u017e\u00ed zajistit, aby se tot\u00e9\u017e s a\u00e7a\u00ed nestalo. Sb\u011bra\u010di maj\u00ed smluvn\u011b zaji\u0161t\u011bn\u00e9 minim\u00e1ln\u00ed mzdy, co\u017e br\u00e1n\u00ed jejich poklesu na p\u0159\u00edli\u0161 n\u00edzkou \u00farove\u0148.<\/p>\n

P\u0159esto ale panuj\u00ed obavy, \u017ee boom a\u00e7a\u00ed ohroz\u00ed celkovou udr\u017eitelnost, pokud se dodavatel\u00e9 nap\u0159\u00edklad rozhodnou, \u017ee levn\u011bj\u0161\u00ed a snaz\u0161\u00ed, ne\u017e sb\u00edrat ovoce ze stromu, by bylo za\u010d\u00edt palmy rovnou por\u00e1\u017eet. Anebo m\u016f\u017ee m\u00e1nie po a\u00e7a\u00ed v\u00e9st ke vzniku rozs\u00e1hl\u00fdch plant\u00e1\u017e\u00ed na \u00fakor ostatn\u00edch rostlin oblasti.<\/p>\n

Ale s t\u00edm si Z\u00e1pad nemus\u00ed d\u011blat starosti… ne\u017e se ekonomika kolem a\u00e7a\u00ed v povod\u00ed Amazonky zhrout\u00ed, najde si z\u00e1padn\u00ed trh n\u011bjakou novou superpotravinu, dod\u00e1v\u00e1 The New York Times.<\/p>\n","protected":false},"excerpt":{"rendered":"

Superpotraviny – produkty op\u011bvovan\u00e9 pro sv\u00e9 \u00fa\u010dinky na lidsk\u00e9 zdrav\u00ed – maj\u00ed leccos spole\u010dn\u00e9ho s hv\u011bzdami televizn\u00edch seri\u00e1l\u016f: Stejn\u011b jako ony dok\u00e1\u017eou rychle vyst\u0159elit ke […]<\/a><\/p>\n<\/div>","protected":false},"author":1,"featured_media":27909,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-28208","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-zpravy"],"_links":{"self":[{"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/posts\/28208","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=28208"}],"version-history":[{"count":0,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/posts\/28208\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/media\/27909"}],"wp:attachment":[{"href":"https:\/\/www.invarena.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=28208"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=28208"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=28208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}