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Du\u0161evn\u00ed porucha se stala jednou z nej\u010dast\u011bj\u0161\u00edch p\u0159\u00ed\u010din invalidity v \u010cesk\u00e9 republice. Dominantn\u00ed je tento d\u016fvod zejm\u00e9na u nejmlad\u0161\u00edch generac\u00ed. Nejnov\u011bj\u0161\u00ed zahrani\u010dn\u00ed studie zase varuj\u00ed p\u0159ed mo\u017en\u00fdm vlivem soci\u00e1ln\u00edch s\u00edt\u00ed na tento trend. A pr\u00e1v\u011b posledn\u00ed d\u016fvod dal vzniknout v \u010cech\u00e1ch unik\u00e1tn\u00edmu projektu na podporu du\u0161evn\u00edho zdrav\u00ed s n\u00e1zvem #dobro, jeho\u017e gener\u00e1ln\u00edm partnerem se stala \u010cSOB Poji\u0161\u0165ovna.<\/p>\n\n\n\n
„Jak na\u0161e \u010d\u00edsla, tak \u010d\u00edsla \u010cesk\u00e9 spr\u00e1vy soci\u00e1ln\u00edho zabezpe\u010den\u00ed mluv\u00ed jasn\u011b. V sou\u010dasnosti jsou du\u0161evn\u00ed poruchy a poruchy chov\u00e1n\u00ed druhou nej\u010dast\u011bj\u0161\u00ed p\u0159\u00ed\u010dinou p\u0159izn\u00e1n\u00ed\u00a0invalidn\u00edho<\/strong>\u00a0d\u016fchodu v \u010cR, a dokonce p\u0159edstavuj\u00ed jednu z nejrychleji rostouc\u00edch p\u0159\u00ed\u010din. U osob mlad\u0161\u00edch 40 let v\u00a0invalidn\u00edm<\/strong>\u00a0d\u016fchodu tvo\u0159\u00ed tato p\u0159\u00ed\u010dina a\u017e 45 %. Du\u0161evn\u00ed choroba je nemoc jako ka\u017ed\u00e1 jin\u00e1. V r\u00e1mci poji\u0161t\u011bn\u00ed se sna\u017e\u00edme alespo\u0148 zm\u00edrnit jej\u00ed n\u00e1sledky, ale jsme bohu\u017eel a\u017e na konci toho \u0159et\u011bzu ud\u00e1lost\u00ed, a proto jsme se rozhodli zapojit tak\u00e9 do prevence prost\u0159ednictv\u00edm t\u00e9to aktivity,“ zd\u016fvodnil zapojen\u00ed do projektu #dobro gener\u00e1ln\u00ed \u0159editel \u010cSOB Poji\u0161\u0165ovny Ji\u0159\u00ed St\u0159elick\u00fd. \u010cSOB Poji\u0161\u0165ovna doprovod\u00ed aktivitu #dobro nav\u00edc vlastn\u00ed marketingovou kampan\u00ed. T\u00e9ma prop\u00ed\u0161e do soci\u00e1ln\u00edch s\u00edt\u00ed, billboard\u016f a dal\u0161\u00edch m\u00e9di\u00ed. „T\u00edmto krokem potvrzujeme, \u017ee du\u0161evn\u00ed zdrav\u00ed je pro n\u00e1s dlouhodob\u00e9 t\u00e9ma, na kter\u00e9 se chceme z pohledu prevence zam\u011b\u0159it,“ uzav\u0159el Ji\u0159\u00ed St\u0159elick\u00fd. N\u011bkolik m\u011bs\u00edc\u016f si b\u011b\u017en\u00ed u\u017eivatel\u00e9 \u010desk\u00e9ho internetu l\u00e1mali hlavu nad videem s n\u00e1zvem Kdo je Dana? „Vytvo\u0159ili jsme z\u00e1hadnou influencerku, kter\u00e1 lidem zamotala hlavu. U\u017eivatel\u00e9 vytv\u00e1\u0159eli nejr\u016fzn\u011bj\u0161\u00ed sc\u00e9n\u00e1\u0159e, zd\u00e1nliv\u011b v\u011brohodn\u00e9 a\u017e neuv\u011b\u0159iteln\u00e9 konspira\u010dn\u00ed teorie, ale nikomu se nakonec pozad\u00ed videa odhalit nepoda\u0159ilo,“ \u0159ekl jeden ze dvou inici\u00e1tor\u016f projektu #dobro Patrik Nov\u00e1k. „Cht\u011bli jsme v kampani upoutat pozornost a pouk\u00e1zat na hrozby dne\u0161n\u00ed doby. Soci\u00e1ln\u00ed s\u00edt\u011b jsou dobr\u00fdm m\u00edstem, pokud se um\u00ed pou\u017e\u00edvat. P\u0159i nespr\u00e1vn\u00e9m pou\u017e\u00edv\u00e1n\u00ed mohou vzniknout psychick\u00e9 probl\u00e9my a lid\u00e9 nev\u011bd\u00ed, na koho se v p\u0159\u00edpad\u011b, \u017ee pot\u0159ebuj\u00ed pomoc, obr\u00e1tit. Tak jsme p\u0159i\u0161li s nab\u00eddkou mo\u017en\u00e9ho \u0159e\u0161en\u00ed,“ doplnil druh\u00fd z dvojice Martin Malhock\u00fd. Videa spojen\u00e1 se z\u00e1hadnou \u017eenou nakonec dos\u00e1hla p\u0159es \u00factyhodn\u00fdch 70 mili\u00f3n\u016f zhl\u00e9dnut\u00ed. Z\u00edskanou pozornost nyn\u00ed cht\u011bj\u00ed auto\u0159i projektu p\u0159ev\u00e9st na aktivitu #dobro. „Jde v podstat\u011b o webovou str\u00e1nku www.jajsemdobro.cz, jej\u00edm\u017e c\u00edlem je pom\u00e1hat lidem, kte\u0159\u00ed se vlivem soci\u00e1ln\u00edch s\u00edt\u00ed dostanou do du\u0161evn\u00edch probl\u00e9m\u016f. Najdou zde instrukt\u00e1\u017en\u00ed videa, rady, kontakty na odborn\u00edky schopn\u00e9 jim pomoci,“ vysv\u011btlil psycholog Tom\u00e1\u0161 Kvapil\u00edk, kter\u00fd se stal odborn\u00fdm garantem projektu<\/p>\n","protected":false},"excerpt":{"rendered":" Du\u0161evn\u00ed porucha se stala jednou z nej\u010dast\u011bj\u0161\u00edch p\u0159\u00ed\u010din invalidity v \u010cesk\u00e9 republice. Dominantn\u00ed je tento d\u016fvod zejm\u00e9na u nejmlad\u0161\u00edch generac\u00ed. Nejnov\u011bj\u0161\u00ed zahrani\u010dn\u00ed studie zase varuj\u00ed […]<\/a><\/p>\n<\/div>","protected":false},"author":1,"featured_media":17226,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-40068","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spolecnost"],"_links":{"self":[{"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/posts\/40068","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=40068"}],"version-history":[{"count":0,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/posts\/40068\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/media\/17226"}],"wp:attachment":[{"href":"https:\/\/www.invarena.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=40068"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=40068"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=40068"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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