{"id":48053,"date":"2024-06-02T13:50:52","date_gmt":"2024-06-02T11:50:52","guid":{"rendered":"https:\/\/www.invarena.cz\/?p=48053"},"modified":"2024-06-02T13:50:54","modified_gmt":"2024-06-02T11:50:54","slug":"podvody-a-lhostejnost-digitalnich-gigantu","status":"publish","type":"post","link":"https:\/\/www.invarena.cz\/?p=48053","title":{"rendered":"Podvody a lhostejnost digit\u00e1ln\u00edch gigant\u016f\u00a0\u00a0"},"content":{"rendered":"\n<p>\u010cT 24&nbsp;<\/p>\n\n\n\n<p>D\u00e1nsko se jako dal\u0161\u00ed zem\u011b op\u0159elo do n\u011bkter\u00fdch praktik sv\u011btov\u00fdch technologick\u00fdch gigant\u016f. Podle ministra pro digitalizaci nebojuj\u00ed firmy jako Meta nebo Google dostate\u010dn\u011b razantn\u011b proti podvodn\u00e9 reklam\u011b. V seversk\u00e9 zemi p\u0159ib\u00fdv\u00e1 p\u0159\u00edpad\u016f, ve kter\u00fdch podvodn\u00edci zneu\u017e\u00edvaj\u00ed zn\u00e1m\u00e9 osobnosti.<br \/><br \/>redaktor \u010cT<br \/>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<br \/>Divya Dasov\u00e1 pat\u0159\u00ed k hlavn\u00edm tv\u00e1\u0159\u00edm d\u00e1nsk\u00e9 ve\u0159ejnopr\u00e1vn\u00ed televize. Klidu u k\u00e1vy si ale v posledn\u00ed dob\u011b moc neu\u017eije. Na soci\u00e1ln\u00edch s\u00edt\u00edch se to hem\u017e\u00ed l\u017eiv\u00fdmi zpr\u00e1vami, kter\u00e9 ji ukazuj\u00ed v nep\u0159\u00edzniv\u00e9m sv\u011btle.<br \/><br \/>Divya Dasov\u00e1, d\u00e1nsk\u00e1 novin\u00e1\u0159ka<br \/>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<br \/>Je to st\u00e1le divo\u010dej\u0161\u00ed, drsn\u011bj\u0161\u00ed a v\u00edc o\u010der\u0148uj\u00edc\u00ed.<br \/><br \/>redaktor \u010cT<br \/>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<br \/>P\u016fsob\u00ed jako seri\u00f3zn\u00ed novinov\u00e9 \u010dl\u00e1nky s fotografi\u00ed report\u00e9rky. Jen\u017ee zneu\u017e\u00edvaj\u00ed jej\u00ed jm\u00e9no k podvodn\u00e9 reklam\u011b na to, kam investovat, nebo nepohodlnou novin\u00e1\u0159ku l\u00ed\u010d\u00ed jako ob\u011b\u0165 dom\u00e1c\u00edho n\u00e1sil\u00ed. V\u0161echny podobn\u00e9 p\u0159\u00edpady na soci\u00e1ln\u00edch s\u00edt\u00edch v D\u00e1nsku monitoruje zvl\u00e1\u0161tn\u00ed redakce.<br \/><br \/>Daniel Grenea, novin\u00e1\u0159, Tjekdet.dk<br \/>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<br \/>To jsou v\u0161echny podvodn\u00e9 reklamy, kter\u00e9 nebyly odstran\u011bny. A pak jsou tu ty zn\u00e1m\u011bj\u0161\u00ed, a to nejen v D\u00e1nsku. Je to mezin\u00e1rodn\u00ed probl\u00e9m.<br \/><br \/>redaktor \u010cT<br \/>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<br \/>\u0160\u00ed\u0159\u00ed se i v \u010cesku. Loni se ter\u010dem manipulac\u00ed stal i prezident Petr Pavel. B\u011bhem kampan\u011b t\u0159eba upraven\u00e1 verze jeho webov\u00fdch str\u00e1nek oznamovala, \u017ee zem\u0159el. Krom\u011b politik\u016f zneu\u017eili podvodn\u00edci i d\u016fv\u011bryhodn\u00e9 osoby a instituce v\u010detn\u011b \u010cesk\u00e9 televize.<br \/><br \/>osoba<br \/>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<br \/>Projekt Andreje Babi\u0161e vyd\u011bsil vl\u00e1du i velk\u00e9 banky. P\u0159i\u0161el s novou tajnou investic\u00ed, na kter\u00e9 zbohatly stovky lid\u00ed.<br \/><br \/>osoba<br \/>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<br \/>Nastal ten spr\u00e1vn\u00fd \u010das. Spustil jsem vlastn\u00ed investi\u010dn\u00ed projekt pro vyd\u011bl\u00e1v\u00e1n\u00ed pen\u011bz.<br \/><br \/>redaktor \u010cT<br \/>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<br \/>N\u00e1stroj na v\u00fdrobu takov\u00e9 podvodn\u00e9 inzerce s celebritami. A to i v\u010detn\u011b vide\u00ed, jsou dostupn\u00e9 na internetu v\u011bt\u0161inou zdarma nebo za n\u011bkolik stovek korun. Vyrobit je tak m\u016f\u017ee v podstat\u011b ka\u017ed\u00fd. A potom jednodu\u0161e um\u00edstit na s\u00edt\u011b jako Facebook, X, nebo YouTube. Jejich sta\u017een\u00ed z ve\u0159ejn\u00e9ho prostoru naopak \u010dasto trv\u00e1 dlouho.<br \/><br \/>Divya Dasov\u00e1, d\u00e1nsk\u00e1 novin\u00e1\u0159ka<br \/>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<br \/>Nejhor\u0161\u00ed na tom je, \u017ee se zd\u00e1, \u017ee Meta s t\u00edm nic ned\u011bl\u00e1. Jsem p\u0159esv\u011bd\u010den\u00e1, \u017ee m\u016f\u017ee. Ur\u010dit\u011b je to t\u011b\u017ek\u00e9, ale d\u00e1 se to ud\u011blat.<br \/><br \/>redaktor \u010cT<br \/>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<br \/>Podobn\u00fd pocit nemaj\u00ed jen d\u00e1n\u0161t\u00ed &#8230;.., ale u\u017e i \u010dlenov\u00e9 vl\u00e1dy. Ministr pro digitalizaci vyzval dot\u010den\u00e9 mamut\u00ed spole\u010dnosti, aby p\u0159ijaly sv\u016fj d\u00edl odpov\u011bdnosti. Sou\u010dasn\u011b doporu\u010dil v\u0161em ob\u011btem kr\u00e1de\u017ee identity, aby tyto p\u0159\u00edpady hl\u00e1sili na policii. I s uveden\u00edm jm\u00e9na dan\u00e9 soci\u00e1ln\u00ed s\u00edt\u011b.<br \/><br \/>Michael Busk-Jessen, d\u00e1nsk\u00e9 ministerstvo financ\u00ed<br \/>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<br \/>Bylo by opravdu hezk\u00e9, kdyby Meta mohla tyto v\u011bci kone\u010dn\u011b odstranit, st\u00e1hnout je ze sv\u00fdch str\u00e1nek z Facebooku, z Instagramu a tak d\u00e1le.<br \/><br \/>Jakub Nettl, redaktor \u010cT<br \/>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<br \/>V\u0161echny tyto platformy umo\u017e\u0148uj\u00ed, aby\u00a0<strong>posti\u017een\u00fd<\/strong>\u00a0zneu\u017eit\u00ed nahl\u00e1sil. Pak \u017e\u00e1dost o sta\u017een\u00ed je\u0161t\u011b posuzuj\u00ed. Nemaj\u00ed ale mnoho d\u016fvod\u016f proto, aby podobn\u00e9 podvody sami vyhled\u00e1vali a br\u00e1nili v jejich zve\u0159ej\u0148ov\u00e1n\u00ed. Za to, \u017ee slou\u017e\u00ed jako v\u00fdv\u011bska podvodn\u00fdch reklam, jim zat\u00edm \u017e\u00e1dn\u00fd trest nehroz\u00ed. Naopak na tom \u010dasto vyd\u011bl\u00e1vaj\u00ed. <br \/><br \/>Hana Scharffov\u00e1, moder\u00e1torka<br \/>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<br \/>A te\u010f se s n\u00e1mi spojil David Sl\u00ed\u017eek, \u0161\u00e9fredaktor Lupy.cz, dobr\u00fd ve\u010der.<br \/><br \/>Jak zneu\u017eit\u00ed \u010di kr\u00e1de\u017ee n\u011b\u010d\u00edho jm\u00e9na nebo identity za \u00fa\u010delem podvod\u016f nebo t\u0159eba reklamy funguj\u00ed? A jak roz\u0161\u00ed\u0159en\u00fd je to probl\u00e9m?<br \/><br \/>David SL\u00cd\u017dEK, \u0161\u00e9fredaktor, Lupa.cz<br \/>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<br \/>Probl\u00e9m je to roz\u0161\u00ed\u0159en\u00fd velmi a nen\u00ed to vlastn\u011b p\u0159\u00edli\u0161 nov\u00e1 v\u011bc. My jsme psali, mysl\u00edm, naposledy n\u011bkdy koncem lo\u0148sk\u00e9ho roku o jedn\u00e9 takov\u00e9 vln\u011b fale\u0161n\u00fdch reklam, kter\u00e1 zneu\u017e\u00edvala jm\u00e9no energetick\u00e9ho kolosu \u010cEZ tady v \u010cesk\u00e9 republice. A funguje to tak, \u017ee opravdu se sna\u017e\u00ed tyto reklamy nal\u00e1kat pomoc\u00ed n\u011bjak\u00fdch d\u016fv\u011bryhodn\u00fdch tv\u00e1\u0159\u00ed, podnikatel\u016f, zn\u00e1m\u00fdch osobnost\u00ed, politik\u016f na to, aby lid\u00e9 zadali n\u011bkam sv\u00e9 \u00fadaje, \u010d\u00edsla platebn\u00edch karet a podobn\u00e9 v\u011bci. A aby prost\u011b se pak dali p\u0159ipravit o n\u011bjak\u00e9 pen\u00edze. Ty podvody jsou v\u011bt\u0161inou, nebo tak nejsou v\u011bt\u0161inou p\u0159\u00edli\u0161 n\u011bjak sofistikovan\u00e9, ale evidentn\u011b sta\u010d\u00ed. Tam prost\u011b d\u00e1t jenom n\u011bjakou hlavu, n\u011bjakou fotografii n\u011bjak\u00e9ho \u010dlov\u011bka. \u010casto se opravdu ani ti podvodn\u00edci nezat\u011b\u017euj\u00ed t\u00edm, \u017ee by vytv\u00e1\u0159eli n\u011bjak\u00e1 videa. A evidentn\u011b jim to n\u011bjak\u00fdm zp\u016fsobem mus\u00ed fungovat, proto\u017ee jinak by t\u011bch reklam asi nebylo tolik.<br \/><br \/>moder\u00e1torka<br \/>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<br \/>A co ten u\u017eivatel nebo div\u00e1k \u010di internetov\u00fd zkr\u00e1tka u\u017eivatel. Jak rozumn\u00e1, zda je to autentick\u00e9 nebo podvod?<br \/><br \/>David SL\u00cd\u017dEK, \u0161\u00e9fredaktor, Lupa.cz<br \/>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<br \/>No, takhle. Tady asi plat\u00ed takov\u00e9to klasick\u00e9 pravidlo. Kdy\u017e to vypad\u00e1 p\u0159\u00edli\u0161 dob\u0159e, tak bych m\u011bl zbyst\u0159it. Kdy\u017e mn\u011b n\u011bkdo nab\u00edz\u00ed pen\u00edze zadarmo nebo n\u011bjakou \u00fa\u017easnou formu v\u00fdd\u011blku bez pr\u00e1ce. Tak tam bych asi m\u011bl d\u00e1vat pozor na to, jestli je opravdu z n\u011bjak\u00e9ho d\u016fv\u011bryhodn\u00e9ho zdroje. Jinak na prvn\u00ed pohled si toho \u00fapln\u011b n\u011bjak\u00fd laik v\u0161imnout nemus\u00ed, proto\u017ee tam jsou asi nejv\u011bt\u0161\u00ed rozd\u00edly potom v adres\u00e1ch t\u011bch str\u00e1nek, kter\u00e9 b\u00fdvaj\u00ed opravdu podtr\u017een\u00e9 nebo nesmysln\u00e9 nebo jenom p\u0159ipom\u00ednaj\u00ed t\u0159eba adresy n\u011bjak\u00fdch ofici\u00e1ln\u00edch instituc\u00ed nebo m\u00e9di\u00ed, proto\u017ee \u010dasto tyto reklamy t\u0159eba pr\u00e1v\u011b odkazuj\u00ed na str\u00e1nky, kter\u00e9 vypadaj\u00ed jako zpr\u00e1va, \u010dl\u00e1nek z n\u011bjak\u00e9ho norm\u00e1ln\u00edho m\u00e9dia. A kdy\u017e opravdu naraz\u00edte na n\u011bco, co vypad\u00e1 a\u017e p\u0159\u00edli\u0161 dob\u0159e a nab\u00edz\u00edte n\u011bjak\u00fd bezpracn\u00fd v\u00fdd\u011blek, tak to v\u011bt\u0161inou tedy b\u00fdv\u00e1 podvod.<br \/><br \/>moder\u00e1torka<br \/>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<br \/>Tolik David Sl\u00ed\u017eek, d\u011bkujeme, hezk\u00fd ve\u010der.<br \/><br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>\u010cT 24&nbsp; D\u00e1nsko se jako dal\u0161\u00ed zem\u011b op\u0159elo do n\u011bkter\u00fdch praktik sv\u011btov\u00fdch technologick\u00fdch gigant\u016f. Podle ministra pro digitalizaci nebojuj\u00ed firmy jako Meta nebo Google dostate\u010dn\u011b <a class=\"mh-excerpt-more\" href=\"https:\/\/www.invarena.cz\/?p=48053\" title=\"Podvody a lhostejnost digit\u00e1ln\u00edch gigant\u016f\u00a0\u00a0\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":1,"featured_media":17232,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-48053","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-zpravy"],"_links":{"self":[{"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/posts\/48053","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=48053"}],"version-history":[{"count":0,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/posts\/48053\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/media\/17232"}],"wp:attachment":[{"href":"https:\/\/www.invarena.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=48053"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=48053"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=48053"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}