{"id":51576,"date":"2024-08-28T16:50:21","date_gmt":"2024-08-28T14:50:21","guid":{"rendered":"https:\/\/www.invarena.cz\/?p=51576"},"modified":"2024-08-28T16:50:22","modified_gmt":"2024-08-28T14:50:22","slug":"vystavari-se-potykaji-s-nedostatkem-lidi","status":"publish","type":"post","link":"https:\/\/www.invarena.cz\/?p=51576","title":{"rendered":"V\u00fdstav\u00e1\u0159i se pot\u00fdkaj\u00ed s nedostatkem lid\u00ed"},"content":{"rendered":"\n

Praha, 28. 8. 2024 \u2013 Fax, internet, e-mail ani um\u011bl\u00e1 inteligence neot\u0159\u00e1sly v\u00fdstavnick\u00fdm pr\u016fmyslem tak jako covidov\u00e1 epidemie. I tuto katastrofu se v\u0161ak poda\u0159ilo v\u00fdstav\u00e1\u0159\u016fm a organiz\u00e1tor\u016fm akc\u00ed p\u0159ekonat. Podle aktu\u00e1ln\u00edho pr\u016fzkumu sv\u011btov\u00e9 v\u00fdstav\u00e1\u0159sk\u00e9 asociace UFI o\u010dek\u00e1vaj\u00ed firmy podnikaj\u00edc\u00ed ve v\u00fdstavnictv\u00ed pr\u016fm\u011brn\u011b 15% n\u00e1r\u016fst leto\u0161n\u00edch tr\u017eeb. Nejrychleji rostouc\u00edmi trhy jsou p\u0159itom Spojen\u00e9 arabsk\u00e9 emir\u00e1ty, Sa\u00fadsk\u00e1 Ar\u00e1bie nebo Indie. A zde v\u0161ude roste popt\u00e1vka po \u201ezlat\u00fdch \u010desk\u00fdch ru\u010di\u010dk\u00e1ch\u201c. Pr\u00e1v\u011b na\u0161i \u201estavitel\u00e9\u201c maj\u00ed ve sv\u011bt\u011b skv\u011blou pov\u011bst co se kvality i ceny t\u00fd\u010de. \u010cesk\u00fd v\u00fdstav\u00e1\u0159sk\u00fd pr\u016fmysl se v\u0161ak pot\u00fdk\u00e1 s nedostatkem lid\u00ed.<\/strong><\/p>\n\n\n\n

\u010c\u00e1st pracovn\u00edk\u016f se v\u00a0dob\u011b covidu za\u010dala v\u011bnovat jin\u00e9mu oboru a zp\u011bt se nevr\u00e1tila. Kvalitn\u00ed \u0159emesln\u00edci, kte\u0159\u00ed rozum\u00ed v\u00fdstav\u00e1\u0159stv\u00ed, z\u00e1rove\u0148 st\u00e1rnou a nov\u00e9 se neda\u0159\u00ed \u0161kolit dostate\u010dn\u011b rychle. Pro tento obor v\u00a0\u010cesku neexistuj\u00ed \u0161koly nebo metodick\u00e9 u\u010debn\u00ed postupy. Pracovn\u00edky si proto mus\u00ed \u201evy\u0161kolit\u201c sami zam\u011bstnavatel\u00e9. \u201eChyb\u00ed n\u00e1m dostatek kvalitn\u00edch pracovn\u00edk\u016f. U\u00a0mimoevropsk\u00fdch veletrh\u016f vyu\u017e\u00edv\u00e1me m\u00edstn\u00ed pracovn\u00ed s\u00edlu, v\u00a0Evrop\u011b se v\u0161ak n\u011bco takov\u00e9ho nevyplat\u00ed,\u201c<\/em> vysv\u011btluje \u0159editel Asociace v\u00fdstav\u00e1\u0159sk\u00fdch firem \u010cR Ji\u0159\u00ed Carda. <\/p>\n\n\n\n

Nejv\u011bt\u0161\u00ed sv\u011btov\u00e9 v\u00fdstavy zat\u00edm st\u00e1le host\u00ed Hannover, Frankfurt, D\u00fcsseldorf, Milano, Barcelona, Las Vegas, Tokio nebo \u0160anghaj. V\u00a0posledn\u00edch letech v\u0161ak pro\u0161ly velkou zm\u011bnou n\u011bkter\u00e9 asijsk\u00e9 trhy. \u201eKdy\u017e jsem p\u0159ed 20 lety nav\u0161t\u00edvil Sa\u00fadskou Ar\u00e1bii, musel jsem se asi 3\u00d7 dostavit na ambas\u00e1du, abych dostal v\u00edzum. Trvalo m\u011bs\u00edce, ne\u017e se mi poda\u0159ilo v\u0161e vy\u0159\u00eddit. Dnes sta\u010d\u00ed elektronicky vyplnit jeden formul\u00e1\u0159. Tyto zem\u011b se v\u00fdstavnictv\u00ed v\u00edce otev\u00edraj\u00ed \u2013 po\u0159\u00e1daj\u00ed veletrhy a vytv\u00e1\u0159ej\u00ed \u010d\u00edm d\u00e1l lep\u0161\u00ed podm\u00ednky pro vstup zahrani\u010dn\u00edch n\u00e1v\u0161t\u011bvn\u00edk\u016f a vystavovatel\u016f,\u201c<\/em> komentuje Carda.<\/p>\n\n\n\n

V are\u00e1lech po cel\u00e9m sv\u011bt\u011b rozprost\u00edraj\u00edc\u00edch se na plo\u0161e a\u017e 480 000 m2<\/sup> se odehr\u00e1vaj\u00ed v\u00fdstavy stroj\u00edrensk\u00e9 \u010di zem\u011bd\u011blsk\u00e9 techniky, vojensk\u00e9ho sektoru, lodn\u00ed \u010di \u017eelezni\u010dn\u00ed dopravy, automobilov\u00e9ho pr\u016fmyslu, mobiln\u00edch aplikac\u00ed, ale t\u0159eba tak\u00e9 hudebn\u00edch n\u00e1stroj\u016f, knih, bytov\u00e9ho textilu, pap\u00edrnictv\u00ed a kancel\u00e1\u0159sk\u00fdch pot\u0159eb nebo hodinek a \u0161perk\u016f. \u201eV posledn\u00edch letech se struktura veletrh\u016f v\u00fdrazn\u011b prom\u011bnila. Rychle rostouc\u00edmi obory jsou moment\u00e1ln\u011b sol\u00e1rn\u00ed fotovoltaika, recyklace nebo v\u0161e kolem ekologie a udr\u017eitelnosti. Veletrh\u016f s t\u011bmito t\u00e9maty je te\u010f po sv\u011bt\u011b velk\u00e9 mno\u017estv\u00ed. Naopak po\u010d\u00edta\u010de a IT technika se p\u0159esunula do online prostoru. Ubylo tak\u00e9 akc\u00ed z automobilov\u00e9ho odv\u011btv\u00ed,\u201c<\/em> vysv\u011btluje Milan Ba\u0161e, v\u00fdkonn\u00fd \u0159editel spole\u010dnosti MIBA s.r.o., kter\u00e1 se v\u011bnuje stavb\u011b v\u00fdstavn\u00edch expozic.<\/p>\n\n\n\n

Trendem posledn\u00edch let je podle v\u00fdstav\u00e1\u0159\u016f recyklovatelnost p\u0159ipravovan\u00fdch expozic. Vyroben\u00fd st\u00e1nek m\u00e1 toti\u017e \u010dasto \u017eivotnost jedn\u00e9 v\u00fdstavy. Veletrhy tak v minulosti vytv\u00e1\u0159ely velk\u00e9 mno\u017estv\u00ed odpadu. Dnes se firmy sna\u017e\u00ed vyu\u017e\u00edvat materi\u00e1ly, kter\u00e9 lze pou\u017e\u00edt v\u00edcekr\u00e1t. \u201eVeletr\u017en\u00ed spr\u00e1vy pokl\u00e1daj\u00ed p\u0159i ka\u017ed\u00e9m veletrhu do uli\u010dek koberce. Ty se d\u0159\u00edve vyhazovaly, proto\u017ee pro n\u011b neexistovalo dal\u0161\u00ed vyu\u017eit\u00ed. Dnes u\u017e existuje technologie, kter\u00e1 dok\u00e1\u017ee koberce recyklovat,\u201c<\/em> dod\u00e1v\u00e1 Carda.<\/p>\n\n\n\n

Veletrhy st\u00e1le pat\u0159\u00ed mezi d\u016fle\u017eit\u00fd prezenta\u010dn\u00ed i prodejn\u00ed kan\u00e1l. Spole\u010dnosti vystavuj\u00edc\u00ed na \u010desk\u00fdch akc\u00edch investuj\u00ed do sv\u00fdch expozic i milionov\u00e9 \u010d\u00e1stky. V\u00fdrobn\u00ed hodnota st\u00e1nk\u016f na zahrani\u010dn\u00edch veletrz\u00edch se podle Milana Ba\u0161e pohybuje v\u00a0rozmez\u00ed od 30\u00a0000\u20131\u00a0000\u00a0000 eur. Zm\u011bnou v\u00a0posledn\u00edch letech musely proj\u00edt i firmy, je\u017e st\u00e1nky vytv\u00e1\u0159ej\u00ed. Kv\u016fli p\u0159\u00edsn\u00fdm epidemiologick\u00fdm opat\u0159en\u00edm, kter\u00e1 na dva roky zastavila po\u0159\u00e1d\u00e1n\u00ed ve\u0161ker\u00fdch v\u00fdstav, p\u0159i\u0161ly o\u00a0\u0159adu zam\u011bstnanc\u016f a dodavatel\u016f, ji\u017e se rychle p\u0159eorientovali na jin\u00fd sektor. <\/p>\n\n\n\n

\u201eNedostatek pracovn\u00ed s\u00edly n\u00e1s donutil prov\u00e9st \u0159adu zm\u011bn. Vytvo\u0159ili jsme profesion\u00e1ln\u00ed HR odd\u011blen\u00ed a d\u016fsledn\u011b se za\u010dali v\u011bnovat n\u00e1boru nov\u00fdch zam\u011bstnanc\u016f. Ne v\u0161echny firmy se dok\u00e1zaly takto rychle p\u0159izp\u016fsobit,\u201c<\/em> shrnuje Ba\u0161e. Na rozd\u00edl od covidu, s\u00a0jeho\u017e dopady se n\u011bkter\u00e9 v\u00fdstav\u00e1\u0159sk\u00e9 firmy pot\u00fdkaj\u00ed dodnes, sou\u010dasn\u00e1 geopolitick\u00e1 situace na tento obor nijak v\u00fdrazn\u011b nedopad\u00e1. \u201eZru\u0161ilo se n\u011bkolik velk\u00fdch veletrh\u016f na Ukrajin\u011b, kam jezdili tak\u00e9 \u010de\u0161t\u00ed vystavovatel\u00e9. \u0160lo zejm\u00e9na o akce orientovan\u00e9 na zem\u011bd\u011blstv\u00ed. Rusko je v\u00a0oblasti v\u00fdstav dlouho mimo sv\u011btov\u00e9 d\u011bn\u00ed. Veletrhy tam jsou, ale funguj\u00ed pouze v\u00a0r\u00e1mci vnit\u0159n\u00edho trhu,\u201c<\/em> dopl\u0148uje Carda.<\/p>\n\n\n\n

<\/a> Z\u00e1jmy spole\u010dnost\u00ed, kter\u00e9 vytv\u00e1\u0159\u00ed expozice na \u010desk\u00fdch i sv\u011btov\u00fdch veletrz\u00edch, h\u00e1j\u00ed Asociace v\u00fdstav\u00e1\u0159sk\u00fdch firem \u010cR (AVF). Ta letos slav\u00ed 30. v\u00fdro\u010d\u00ed od zalo\u017een\u00ed, k n\u011bmu\u017e po\u0159\u00e1d\u00e1 5. z\u00e1\u0159\u00ed akci na St\u0159eleck\u00e9m ostrov\u011b v Praze, kde mimo jin\u00e9 ocen\u00ed zaslou\u017eil\u00e9 osoby v oboru. Ned\u00e1vno spojila AVF \u010cR s\u00edly se Spole\u010denstvem organiz\u00e1tor\u016f veletr\u017en\u00edch a v\u00fdstavn\u00edch akc\u00ed \u010cR. Firmy si od tohoto kroku slibuj\u00ed, \u017ee d\u00edky v\u011bt\u0161\u00ed s\u00edle dos\u00e1hnou na lep\u0161\u00ed vyjedn\u00e1vac\u00ed pozici ve vztahu ke st\u00e1tu a v\u011bt\u0161\u00edho zviditeln\u011bn\u00ed oboru.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Praha, 28. 8. 2024 \u2013 Fax, internet, e-mail ani um\u011bl\u00e1 inteligence neot\u0159\u00e1sly v\u00fdstavnick\u00fdm pr\u016fmyslem tak jako covidov\u00e1 epidemie. I tuto katastrofu se v\u0161ak poda\u0159ilo v\u00fdstav\u00e1\u0159\u016fm […]<\/a><\/p>\n<\/div>","protected":false},"author":1,"featured_media":15627,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-51576","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-zpravy"],"_links":{"self":[{"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/posts\/51576","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=51576"}],"version-history":[{"count":0,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/posts\/51576\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/media\/15627"}],"wp:attachment":[{"href":"https:\/\/www.invarena.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=51576"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=51576"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=51576"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}