{"id":52666,"date":"2024-10-23T19:13:53","date_gmt":"2024-10-23T17:13:53","guid":{"rendered":"https:\/\/www.invarena.cz\/?p=52666"},"modified":"2024-10-23T19:14:05","modified_gmt":"2024-10-23T17:14:05","slug":"nerealisticke-standardy-krasy-nici-sebeduveru-zen","status":"publish","type":"post","link":"https:\/\/www.invarena.cz\/?p=52666","title":{"rendered":"Nerealistick\u00e9 standardy kr\u00e1sy ni\u010d\u00ed sebed\u016fv\u011bru \u017een"},"content":{"rendered":"\n<p><strong>Jen 2 % se c\u00edt\u00ed b\u00fdt kr\u00e1sn\u00e9, u \u017een do 26 let se nec\u00edt\u00ed kr\u00e1sn\u00e1 ani jedna<\/strong><\/p>\n\n\n\n<p><strong>Jak tlak soci\u00e1ln\u00edch s\u00edt\u00ed a AI ovliv\u0148uje \u010desk\u00e9 \u017eeny a d\u00edvky<\/strong><\/p>\n\n\n\n<p><strong>Nejnov\u011bj\u0161\u00ed pr\u016fzkum zna\u010dky Dove odhaluje alarmuj\u00edc\u00ed realitu sou\u010dasnosti. T\u00e9m\u011b\u0159 dv\u011b t\u0159etiny mlad\u00fdch \u017een v \u010cesku \u010del\u00ed nar\u016fstaj\u00edc\u00edmu tlaku na vzhled, p\u0159i\u010dem\u017e ka\u017ed\u00e1 \u010dtvrt\u00e1 by dokonce ob\u011btovala rok \u017eivota pro dosa\u017een\u00ed ide\u00e1lu kr\u00e1sy. Vliv modern\u00edch technologi\u00ed, soci\u00e1ln\u00edch s\u00edt\u00ed a um\u011bl\u00e9 inteligence vytv\u00e1\u0159\u00ed nerealistick\u00e9 standardy, kter\u00e9 devastuj\u00ed sebed\u016fv\u011bru \u017een. O\u010dek\u00e1v\u00e1 se, \u017ee od roku 2025 bude 90 % model\u016f online obsahu vytvo\u0159eno um\u011blou inteligenc\u00ed, co\u017e sou\u010dasn\u00fd stav prohloub\u00ed.<\/strong><\/p>\n\n\n\n<p>Pr\u016fzkum zna\u010dky Dove realizovan\u00fd na vzorku 525 respondentek odhalil, \u017ee \u010desk\u00e9 \u017eeny, zejm\u00e9na ty mlad\u0161\u00ed z&nbsp;generace Z, se st\u00e1le v\u00edce pot\u00fdkaj\u00ed s nerealistick\u00fdmi n\u00e1roky na sv\u016fj vzhled. 64 % \u017een ve v\u011bku 18\u201326 let p\u0159izn\u00e1v\u00e1, \u017ee c\u00edt\u00ed mnohem v\u011bt\u0161\u00ed tlak na fyzickou p\u0159ita\u017elivost ne\u017e generace jejich matek. Tento tlak poch\u00e1z\u00ed p\u0159edev\u0161\u00edm ze soci\u00e1ln\u00edch s\u00edt\u00ed, kter\u00e9 jsou pln\u00e9 upraven\u00fdch fotografi\u00ed. D\u016fsledkem je, \u017ee se dnes kr\u00e1sn\u00e9 c\u00edt\u00ed jen 2 % \u017een \u2013 a u \u017een do 26 let se nec\u00edt\u00ed kr\u00e1sna ani jedna.<\/p>\n\n\n\n<p>\u201e<em>Intenzivn\u00ed tlak na dokonalost a uniformn\u00ed kr\u00e1su, kterou v\u00edd\u00e1me na soci\u00e1ln\u00edch s\u00edt\u00edch, m\u016f\u017ee podkop\u00e1vat na\u0161i sebed\u016fv\u011bru a naru\u0161ovat celkov\u00fd wellbeing,<\/em>\u201c \u0159\u00edk\u00e1 Michaela \u0160im\u00e1\u010dkov\u00e1, psycholo\u017eka vzd\u011bl\u00e1vac\u00ed organizace Onfine, je\u017e se v\u011bnuje zdrav\u00e9mu vztahu k technologi\u00edm. Udr\u017eet si v&nbsp;konkurenci upraven\u00fdch fotek a dokonal\u00fdch avatar\u016f vygenerovan\u00fdch um\u011blou inteligenc\u00ed zdravou sebed\u016fv\u011bru je toti\u017e opravdu obt\u00ed\u017en\u00e9. \u201e<em>Ve&nbsp;v\u00fdzkumech i lektorsk\u00e9 praxi p\u0159itom vid\u00edme, \u017ee se pal\u010divost tohoto t\u00e9matu spolu s&nbsp;prudk\u00fdm rozvojem AI znateln\u011b zesiluje,<\/em>\u201c dod\u00e1v\u00e1 \u0160im\u00e1\u010dkov\u00e1.<\/p>\n\n\n\n<p>\u201e<em>V\u00fdsledky pr\u016fzkumu potvrzuj\u00ed, \u017ee mlad\u00e9 \u017eeny jsou pod intenzivn\u00edm tlakem ze v\u0161ech stran \u2013 ze soci\u00e1ln\u00edch s\u00edt\u00ed, rodiny, p\u0159\u00e1tel i reklamy. A\u017e 40 % \u017een se ob\u00e1v\u00e1, jak se vliv um\u011bl\u00e9 inteligence na standardy kr\u00e1sy bude d\u00e1l vyv\u00edjet,\u201c<\/em> \u0159\u00edk\u00e1 Lenka Jon\u00e1kov\u00e1, brand managerka zna\u010dky Dove. <em>\u201eProto na\u0161e kampa\u0148 za skute\u010dnou kr\u00e1su zd\u016fraz\u0148uje d\u016fle\u017eitost autenti\u010dnosti a individu\u00e1ln\u00ed kr\u00e1sy, nikoli digit\u00e1ln\u00ed dokonalosti.\u201c<\/em><\/p>\n\n\n\n<p><strong>Rok \u017eivota v\u00fdm\u011bnou za kr\u00e1su<\/strong><\/p>\n\n\n\n<p>Nejv\u00edce alarmuj\u00edc\u00ed je fakt, \u017ee ka\u017ed\u00e1 \u010dtvrt\u00e1 mlad\u00e1 \u017eena by byla ochotn\u00e1 ob\u011btovat rok sv\u00e9ho \u017eivota za dosa\u017een\u00ed ide\u00e1ln\u00edho vzhledu. A co v\u00edc, ka\u017ed\u00e1 \u010dtrn\u00e1ct\u00e1 \u017eena by dokonce ob\u011btovala \u010dtvrtinu sv\u00e9 inteligence pro kr\u00e1sn\u011bj\u0161\u00ed vzhled. Tato \u010d\u00edsla poukazuj\u00ed na hlubok\u00fd probl\u00e9m, kter\u00e9mu \u010del\u00ed zejm\u00e9na mlad\u00e9 \u017eeny v \u010cesk\u00e9 republice. <em>\u201e\u017deny jsou bombardovan\u00e9 tlakem na dokonalost a t\u00edm, \u017ee jejich hodnota spo\u010d\u00edv\u00e1 v&nbsp;jejich vzhledu. Jedin\u011b kolektivn\u00ed zm\u011bnou v p\u0159\u00edstupu k tomu, jak kr\u00e1su ukazujeme, m\u016f\u017eeme \u017een\u00e1m pomoci naj\u00edt sebed\u016fv\u011bru. Na\u0161\u00edm c\u00edlem je uk\u00e1zat, \u017ee kr\u00e1sa se neskr\u00fdv\u00e1 v dokonalosti, ale v&nbsp;jedine\u010dnosti ka\u017ed\u00e9ho z&nbsp;n\u00e1s,\u201c<\/em> \u0159\u00edk\u00e1 Jon\u00e1kov\u00e1.<\/p>\n\n\n\n<p>Zna\u010dka Dove u\u017e 20 let podporuje zdravou sebed\u016fv\u011bru, opravdovost a odm\u00edtnut\u00ed nerealistick\u00fdch standard\u016f. Ve sv\u00fdch reklam\u00e1ch zobrazuje pouze skute\u010dn\u00e9 \u017eeny bez digit\u00e1ln\u00edch \u00faprav, nyn\u00ed k&nbsp;tomu p\u0159id\u00e1v\u00e1 i omezen\u00ed z\u00e1sah\u016f um\u011bl\u00e9 inteligence. V r\u00e1mci Projektu sebed\u016fv\u011bry Dove po\u0159\u00e1d\u00e1 spole\u010dn\u011b s psychology a vzd\u011bl\u00e1vac\u00ed organizac\u00ed Onfine workshopy na \u0161kol\u00e1ch, kter\u00fdmi do dne\u0161n\u00ed dne pro\u0161lo p\u0159es 250 tis\u00edc mlad\u00fdch lid\u00ed. C\u00edlem Projektu sebed\u016fv\u011bry je budovat zdrav\u00e9 vn\u00edm\u00e1n\u00ed sebe sama zejm\u00e9na u teenager\u016f.<\/p>\n\n\n\n<p>\u201e<em>Spole\u010dn\u011b m\u016f\u017eeme vytvo\u0159it prost\u0159ed\u00ed, kde se ka\u017ed\u00e1 \u017eena c\u00edt\u00ed kr\u00e1sn\u00e1 takov\u00e1, jak\u00e1 je, bez ohledu na to, jak\u00fd je trend. P\u0159idejte se k n\u00e1m v boji proti nerealistick\u00fdm standard\u016fm kr\u00e1sy a podpo\u0159te \u017eeny, aby si v\u00e1\u017eili sv\u00e9 jedine\u010dnosti a budovaly tak sebed\u016fv\u011bru na z\u00e1klad\u011b sv\u00e9 autenticity,\u201c <\/em>dod\u00e1v\u00e1 Jon\u00e1kov\u00e1.<\/p>\n\n\n\n<p><em>Pr\u016fzkum byl realizov\u00e1n v&nbsp;srpnu 2024 p\u0159es agenturu Ipsos pro zna\u010dku Dove na vzorku 525 \u017een 18 \u2013 65 let z&nbsp;cel\u00e9 \u010cesk\u00e9 republiky.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>Jen 2 % se c\u00edt\u00ed b\u00fdt kr\u00e1sn\u00e9, u \u017een do 26 let se nec\u00edt\u00ed kr\u00e1sn\u00e1 ani jedna Jak tlak soci\u00e1ln\u00edch s\u00edt\u00ed a AI ovliv\u0148uje \u010desk\u00e9 <a class=\"mh-excerpt-more\" href=\"https:\/\/www.invarena.cz\/?p=52666\" title=\"Nerealistick\u00e9 standardy kr\u00e1sy ni\u010d\u00ed sebed\u016fv\u011bru \u017een\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":1,"featured_media":20163,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-52666","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spolecnost"],"_links":{"self":[{"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/posts\/52666","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=52666"}],"version-history":[{"count":0,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/posts\/52666\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/media\/20163"}],"wp:attachment":[{"href":"https:\/\/www.invarena.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=52666"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=52666"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=52666"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}