{"id":55878,"date":"2025-03-24T09:00:26","date_gmt":"2025-03-24T08:00:26","guid":{"rendered":"https:\/\/www.invarena.cz\/?p=55878"},"modified":"2025-03-24T09:00:28","modified_gmt":"2025-03-24T08:00:28","slug":"stari-jako-byznys","status":"publish","type":"post","link":"https:\/\/www.invarena.cz\/?p=55878","title":{"rendered":"St\u00e1\u0159\u00ed jako byznys\u00a0\u00a0"},"content":{"rendered":"\n<p>Prima&nbsp;&#8211; Hlavn\u00ed zpr\u00e1vy<br \/><\/p>\n\n\n\n<p><br \/>Ano, je to tak. Domovy senior\u016f jsou byznysem budoucnosti. Populace st\u00e1rne a podobn\u00e1 za\u0159\u00edzen\u00ed budou \u010d\u00edm d\u00e1l pot\u0159ebn\u011bj\u0161\u00ed. A s vidinou zisku do nich za\u010d\u00ednaj\u00ed investovat i velc\u00ed hr\u00e1\u010di.<br \/><br \/>Podle ekonom\u016f p\u016fjde v n\u00e1sleduj\u00edc\u00edch letech na st\u00e1\u0159\u00ed vyd\u011blat nemal\u00e9 pen\u00edze. A nemus\u00ed j\u00edt jenom o tzv. d\u016fcho\u010f\u00e1ky.<br \/><br \/>Ka\u017ed\u00fd t\u0159et\u00ed \u010cech v d\u016fchodu. I tak by m\u011bla podle odhad\u016f vypadat populace u\u017e za 25 let. A v tom vid\u00ed p\u0159\u00edle\u017eitost investo\u0159i.<br \/><br \/>Zden\u011bk Soudn\u00fd, gener\u00e1ln\u00ed sekret\u00e1\u0159, Asociace developer\u016f<br \/>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<br \/>Pamatuju dobu, kdy ka\u017ed\u00fd seniorsk\u00fd house byl dost p\u0159ekvapen\u00edm. Dneska bych \u0159ekl, \u017ee v ka\u017ed\u00e9 v\u011bt\u0161\u00ed lokalit\u011b u\u017e jsou automatick\u00e9, a\u0165 u\u017e se jedn\u00e1 o byty, kter\u00e9 jsou specificky pro seniory p\u0159ipraven\u00e9, nebo o tzv. seniorn\u00ed bydlen\u00ed.<br \/><br \/>redaktor<br \/>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<br \/>Vyr\u016fstaj\u00ed tak i domovy senior\u016f p\u0159\u00edmo ve vlastnictv\u00ed developer\u016f. Obecn\u011b je toti\u017e takov\u00fdch za\u0159\u00edzen\u00ed kritick\u00fd nedostatek. A tak se vyplat\u00ed, i kdy\u017e nejsou standardn\u00ed.<br \/><br \/>Zden\u011bk Soudn\u00fd, gener\u00e1ln\u00ed sekret\u00e1\u0159, Asociace developer\u016f<br \/>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<br \/>Po\u010d\u00edt\u00e1 se se spole\u010dn\u00fdmi prostory, po\u010d\u00edt\u00e1 se ale tak\u00e9 s prostory pro l\u00e9ka\u0159skou nebo zdravotn\u00ed slu\u017ebu, po\u010d\u00edt\u00e1 se s t\u00edm, \u017ee u\u017e mo\u017en\u00e1 bude pot\u0159eba, aby tam pro n\u011b n\u011bkdo pral, za\u0159izoval n\u011bkter\u00e9 dal\u0161\u00ed v\u011bci. To znamen\u00e1, ten d\u016fm je tomu uzp\u016fsoben od za\u010d\u00e1tku.<br \/><br \/>\u0160t\u011bp\u00e1n K\u0159e\u010dek, hlavn\u00ed ekonom BH Securities, poradce premi\u00e9ra<br \/>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<br \/>Nedostatek kapacit zvy\u0161uje ceny soci\u00e1ln\u00edch slu\u017eeb. \u010cesk\u00e1 republika je nav\u00edc velice lukrativn\u00ed i pro zahrani\u010dn\u00ed z\u00e1kazn\u00edky.<br \/><br \/>Pavel Peterka, hlavn\u00ed ekonom spole\u010dnosti XTB CZ\/SK<br \/>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<br \/>V\u011bt\u0161\u00ed pod\u00edl star\u0161\u00edch lid\u00ed z bohat\u0161\u00ed spole\u010dnosti bude vytv\u00e1\u0159et popt\u00e1vku po \u0159ad\u011b slu\u017eb\u00e1ch, kter\u00e9 t\u0159eba v sou\u010dasn\u00e9 dob\u011b jsou vymezeny jen t\u0159eba pro ty nejbohat\u0161\u00ed.<br \/><br \/> redaktor<br \/>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<br \/>V sou\u010dasnosti si sm\u00ed domovy senior\u016f za j\u00eddlo a ubytov\u00e1n\u00ed \u00fa\u010dtovat 575 K\u010d za den. D\u016fchodci nav\u00edc mus\u00ed z penze z\u016fstat alespo\u0148 15 %. Provozovateli nav\u00edc p\u0159ipadne p\u0159\u00edsp\u011bvek na p\u00e9\u010di, pokud ho senior pob\u00edr\u00e1. Dal\u0161\u00ed podporu ale st\u00e1t zat\u00edm nepl\u00e1nuje.<br \/><br \/>Iva Merhautov\u00e1, vrchn\u00ed \u0159editelka Sekce soci\u00e1ln\u00edho poji\u0161t\u011bn\u00ed a nepojistn\u00fdch d\u00e1vek\u00a0<strong>MPSV<\/strong><br \/>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<br \/>My se rozhodn\u011b nechyst\u00e1me k roz\u0161\u00ed\u0159en\u00ed t\u011bch titul\u016f. Z\u016fst\u00e1vaj\u00ed ty, kter\u00e9 jsou. Ve v\u00fdjime\u010dn\u00fdch p\u0159\u00edpadech lze vlastn\u011b obyvateli t\u011bch pobytov\u00fdch za\u0159\u00edzen\u00ed p\u0159idat tzv. doplatek na bydlen\u00ed.<br \/><br \/>redaktor<br \/>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<br \/>Vedle domov\u016f pro seniory p\u0159itom podle ekonom\u016f p\u0159in\u00e1\u0161\u00ed st\u00e1rnouc\u00ed populace i mnoho dal\u0161\u00edch podnikatelsk\u00fdch p\u0159\u00edle\u017eitost\u00ed. A i ty m\u016f\u017eou vyd\u011blat nemal\u00e9 pen\u00edze.<br \/><br \/>Pavel Peterka, hlavn\u00ed ekonom spole\u010dnosti XTB CZ\/SK<br \/>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<br \/>Ur\u010dit\u011b to bude spojen\u00e9 se zdrav\u00edm, tak\u017ee n\u011bjak\u00e1, \u0159ekn\u011bme, volno\u010dasov\u00e1 aktivita, kter\u00e1 umo\u017en\u00ed sportovat pr\u00e1v\u011b t\u0159eba i senior\u016fm s n\u011bjak\u00fdmi zdravotn\u00edmi probl\u00e9my. Um\u00edm si p\u0159edstavit, \u017ee v\u00fdznamn\u00fdm tempem poroste i vzd\u011bl\u00e1v\u00e1n\u00ed senior\u016f.<br \/><br \/>\u0160t\u011bp\u00e1n K\u0159e\u010dek, hlavn\u00ed ekonom BH Securities, poradce premi\u00e9ra<br \/>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<br \/>A jestli\u017ee bude m\u00e9n\u011b d\u011bt\u00ed, tak samoz\u0159ejm\u011b bude m\u00e9n\u011b d\u011btsk\u00fdch h\u0159i\u0161\u0165, m\u00e9n\u011b \u0161kol, \u0161kolek a bude naopak v\u00edce zdravotn\u00edch za\u0159\u00edzen\u00ed, soci\u00e1ln\u00edch slu\u017eeb atd. \u010cesk\u00e1 republika tak\u00e9 m\u00e1 velkou tradici v l\u00e1ze\u0148stv\u00ed, co\u017e je dal\u0161\u00ed obor, kter\u00fd m\u016f\u017ee p\u0159i st\u00e1rnut\u00ed populace prosperovat.<br \/><br \/>redaktor<br \/>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<br \/>Budouc\u00ed \u010de\u0161t\u00ed senio\u0159i nav\u00edc pr\u00fd nejsp\u00ed\u0161 budou m\u00edt pen\u011bz na utr\u00e1cen\u00ed dost. Mnoho z nich toti\u017e na d\u016fchod aktivn\u011b spo\u0159\u00ed. <br \/><br \/>Karel Vo\u0159\u00ed\u0161ek, moder\u00e1tor<br \/>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<br \/>A v Hlavn\u00edch zpr\u00e1v\u00e1ch je s n\u00e1mi sociolog a statistik Pavel Rus\u00fd. P\u0159eji dobr\u00fd ve\u010der. Tak za\u010dnu dv\u011bma p\u0159\u00edklady. V Tuklatech stav\u011bt domov budou, v Horn\u00ed Lid\u010di ho lid\u00e9 odm\u00edtli. Dva postoje, dva n\u00e1zory. \u0158ekn\u011bte, kter\u00fd z nich je proz\u00edrav\u011bj\u0161\u00ed.<br \/><br \/>Pavel Rus\u00fd, sociolog, statistik<br \/>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<br \/>V tomto sm\u011bru nelze m\u00edt jednozna\u010dn\u00fd z\u00e1v\u011br, proto\u017ee to z\u00e1le\u017e\u00ed na konkr\u00e9tn\u00edch m\u00edstn\u00edch podm\u00ednk\u00e1ch. Ka\u017edop\u00e1dn\u011b by m\u011bli ti, kdo rozhoduj\u00ed, se zejm\u00e9na zam\u011b\u0159it na to, \u017ee do budoucna tato za\u0159\u00edzen\u00ed budou pot\u0159eba, tak\u017ee sp\u00ed\u0161 up\u0159ednost\u0148ovat tedy vybudov\u00e1n\u00ed t\u011bchto kapacit.<br \/><br \/>Karel Vo\u0159\u00ed\u0161ek, moder\u00e1tor<br \/>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<br \/>No, pane Rus\u00fd, j\u00e1 jsem to myslel sp\u00ed\u0161 z toho d\u016fvodu, co mohou podobn\u00e1 za\u0159\u00edzen\u00ed p\u0159in\u00e9st obci, ve kter\u00e9 stoj\u00ed. Jestli v t\u011bch Tuklatech, kde ten domov bude, budou bohat\u0161\u00ed a v Horn\u00ed Lid\u010di, kde ho zat\u00edm lid\u00e9 odm\u00edtaj\u00ed, tak jestli ta obec bude chud\u0161\u00ed, nebo jestli j\u00ed to n\u011bco by p\u0159ineslo, n\u011bjak\u00e9 benefity, kdyby tam byl ten domov.<br \/><br \/>Pavel Rus\u00fd, sociolog, statistik<br \/>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<br \/>M\u016f\u017ee j\u00ed to p\u0159in\u00e9st benefity, nov\u00e1 zam\u011bstnaneck\u00e1 m\u00edsta a dal\u0161\u00ed p\u0159\u00edle\u017eitosti pro podnikatele a lidi v okol\u00ed, nicm\u00e9n\u011b samoz\u0159ejm\u011b ka\u017ed\u00e1 akce je spojen\u00e1 i s n\u011bjak\u00fdmi negativy, a proto je na t\u011bch zastupitel\u00edch, aby toto pe\u010dliv\u011b v\u00e1\u017eili.<br \/><br \/>Karel Vo\u0159\u00ed\u0161ek, moder\u00e1tor<br \/>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<br \/>Ale shodneme se na tom, \u017ee byznys kolem senior\u016f je, abych tak \u0159ekl, tah na branku budoucnosti. A t\u00edm nemysl\u00edm jen domovy, ale i dal\u0161\u00ed aktivity, dovolen\u00e9, relax, sport. V\u011bk se prodlu\u017euje a ne ka\u017ed\u00fd chce sed\u011bt doma.<br \/><br \/>Pavel Rus\u00fd, sociolog, statistik<br \/>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<br \/>Tak ur\u010dit\u011b je to p\u0159\u00edle\u017eitost pro \u0159adu podnikatel\u016f, na druhou stranu je pot\u0159eba vid\u011bt to, \u017ee nejenom jsou d\u016fchodci, kte\u0159\u00ed maj\u00ed naspo\u0159eno ze sv\u00e9ho penzijn\u00edho spo\u0159en\u00ed nebo z dal\u0161\u00edch investic, ale samoz\u0159ejm\u011b \u0159ada d\u016fchodc\u016f, kte\u0159\u00ed tyto prost\u0159edky nemaj\u00ed, a i na ty by m\u011bl st\u00e1t myslet, aby byli n\u011bjak\u00fdm zp\u016fsobem o\u0161et\u0159eny i pot\u0159eby t\u011bchto lid\u00ed.<br \/><br \/>Karel Vo\u0159\u00ed\u0161ek, moder\u00e1tor<br \/>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<br \/>To byl Pavel Rus\u00fd pro Hlavn\u00ed zpr\u00e1vy. D\u011bkuju a p\u0159eju dobr\u00fd ve\u010der.<br \/><br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>Prima&nbsp;&#8211; Hlavn\u00ed zpr\u00e1vy Ano, je to tak. Domovy senior\u016f jsou byznysem budoucnosti. Populace st\u00e1rne a podobn\u00e1 za\u0159\u00edzen\u00ed budou \u010d\u00edm d\u00e1l pot\u0159ebn\u011bj\u0161\u00ed. A s vidinou zisku <a class=\"mh-excerpt-more\" href=\"https:\/\/www.invarena.cz\/?p=55878\" title=\"St\u00e1\u0159\u00ed jako byznys\u00a0\u00a0\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":1,"featured_media":19375,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-55878","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-zpravy"],"_links":{"self":[{"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/posts\/55878","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=55878"}],"version-history":[{"count":0,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/posts\/55878\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/media\/19375"}],"wp:attachment":[{"href":"https:\/\/www.invarena.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=55878"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=55878"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=55878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}