{"id":57829,"date":"2025-05-31T04:08:56","date_gmt":"2025-05-31T02:08:56","guid":{"rendered":"https:\/\/www.invarena.cz\/?p=57829"},"modified":"2025-05-31T04:08:56","modified_gmt":"2025-05-31T02:08:56","slug":"snemovna-schvalila-zakon-o-zakazu-telesnych-trestu-na-detech-uz-je-k-nemu-spot","status":"publish","type":"post","link":"https:\/\/www.invarena.cz\/?p=57829","title":{"rendered":"Sn\u011bmovna schv\u00e1lila z\u00e1kon o z\u00e1kazu t\u011blesn\u00fdch trest\u016f na d\u011btech. U\u017e je k n\u011bmu spot"},"content":{"rendered":"\n

Praha, 30. kv\u011btna 2025<\/strong><\/em> – Pra\u017esk\u00e9 kreativn\u00ed studio Dru\u017eina (sou\u010d\u00e1st produk\u010dn\u00ed spole\u010dnosti NICE!), kter\u00e9 se zam\u011b\u0159uje na etick\u00e9 a ve\u0159ejn\u011b prosp\u011b\u0161n\u00e9 kampan\u011b, <\/strong>vytvo\u0159ilo spot v\u00a0r\u00e1mci kampan\u011b <\/strong>D\u011btstv\u00ed bez n\u00e1sil\u00ed<\/strong><\/em>, kterou studio spolurealizuje na podporu dlouholet\u00e9ho \u00fasil\u00ed o z\u00e1kaz t\u011blesn\u00fdch trest\u016f na d\u011btech<\/strong>. <\/strong>Studio Dru\u017eina tak podporuje t\u00e9ma, jeho\u017e nositelkou je <\/strong>zmocn\u011bnkyn\u011b vl\u00e1dy pro lidsk\u00e1 pr\u00e1va Kl\u00e1ra Lauren\u010d\u00edkov\u00e1. Spot, zasazen\u00fd do fiktivn\u00edho <\/strong>Muzea t\u011blesn\u00fdch trest\u016f<\/strong><\/em>, p\u0159in\u00e1\u0161\u00ed jasn\u00e9 poselstv\u00ed: n\u00e1sil\u00ed v\u016f\u010di d\u011btem pat\u0159\u00ed minulosti.<\/strong><\/p>\n\n\n\n

\nhttps:\/\/www.facebook.com\/share\/v\/198JZeUbS5\n<\/div><\/figure>\n\n\n\n

Dne 28. kv\u011btna 2025 schv\u00e1lila Poslaneck\u00e1 sn\u011bmovna ve t\u0159et\u00edm \u010dten\u00ed n\u00e1vrh z\u00e1kona, kter\u00fd jasn\u011b \u0159\u00edk\u00e1, \u017ee fyzick\u00e9 tresty a poni\u017euj\u00edc\u00ed zach\u00e1zen\u00ed s d\u011btmi do na\u0161\u00ed spole\u010dnosti nepat\u0159\u00ed. Spot studia Dru\u017eina pomohl otev\u0159\u00edt ve\u0159ejnou debatu a dostat t\u00e9ma bl\u00ed\u017e k lidem \u2013 v m\u00e9di\u00edch i na soci\u00e1ln\u00edch s\u00edt\u00edch.<\/p>\n\n\n\n

Spot se nat\u00e1\u010del v Orlick\u00e9m muzeu v Chocni za \u00fa\u010dasti d\u011bt\u00ed z rodin bl\u00edzk\u00fdch Dru\u017ein\u011b, kter\u00e9 tak vyj\u00e1d\u0159ily podporu tomuto t\u00e9matu. Za kreativou stoj\u00ed Michaela Klakurkov\u00e1 a Nat\u00e1lie Kratochv\u00edle, re\u017eie spotu se ujal Jakub Forman, kamery Patrik Jel\u00ednek za podpory TMRW Agency a odbornou konzultaci za\u0161t\u00edtilo Centrum Locika. <\/p>\n\n\n\n

\u201eDne\u0161ek je d\u016fvodem ke spole\u010dn\u00e9 radosti. Ale te\u010f je t\u0159eba ud\u011blat dal\u0161\u00ed krok \u2013 zm\u011bnit nejen z\u00e1kony, ale i ka\u017edodenn\u00ed realitu d\u011bt\u00ed,\u201c uvedla Kl\u00e1ra Lauren\u010d\u00edkov\u00e1.<\/p>\n\n\n\n

P\u0159ijet\u00edm z\u00e1kona zm\u011bna teprve za\u010d\u00edn\u00e1. Nyn\u00ed je pot\u0159eba, aby se nov\u00e9 hodnoty propsaly do praxe \u2013 do \u0161kol, rodin i instituc\u00ed. Studio Dru\u017eina dlouhodob\u011b vytv\u00e1\u0159\u00ed obsah s p\u0159esahem. V\u011b\u0159\u00ed, \u017ee kreativn\u00ed pr\u00e1ce m\u00e1 moc m\u011bnit realitu \u2013 a v tomto p\u0159\u00edpad\u011b to plat\u00ed doslova.<\/p>\n\n\n\n

Studio Dru\u017eina, s.r.o.<\/strong><\/p>\n\n\n\n

Dru\u017einu zalo\u017eili v roce 2014 t\u0159i p\u0159\u00e1tel\u00e9 Michaela Klakurkov\u00e1, Jan L\u00e1tal a Jan \u017daloudek. Od za\u010d\u00e1tku se studio profilovalo jako etick\u00e9 se zam\u011b\u0159en\u00edm na sektor NGOs, soci\u00e1ln\u011b-lidskopr\u00e1vn\u00ed t\u00e9mata, ekologii, aktivismus ve ve\u0159ejn\u00e9m prostoru a kulturn\u00ed projekty. Za dobu sv\u00e9ho fungov\u00e1n\u00ed si Dru\u017eina z\u00edskala v\u011bhlas nejen na tuzemsk\u00e9m poli, ale i v zahrani\u010d\u00ed. I tam se studiu povedlo vytvo\u0159it kampan\u011b s milionov\u00fdmi impakty. Mezi nejv\u011bt\u0161\u00ed projekty Dru\u017einy pat\u0159\u00ed nap\u0159. kampa\u0148 <\/a>\u201cChange your shoes\u201d<\/u><\/a> s Annou Pol\u00edvkovou v hlavn\u00ed roli. Toto vir\u00e1ln\u00ed video dodnes koluje po s\u00edt\u00edch po cel\u00e9m sv\u011bt\u011b. Studio v minulosti spolupracovalo nap\u0159\u00edklad tak\u00e9 s OSN, HateFree Culture, Evropskou komis\u00ed nebo na nejv\u011bt\u0161\u00edch demonstrac\u00edch Milionu chvilek pro demokracii na podzim roku 2019. V posledn\u00edch dvou letech ji\u017e ve spolupr\u00e1ci s agenturou NICE! vytvo\u0159ilo nap\u0159. komplexn\u00ed kampa\u0148 <\/a>\u201cNa\u0161i krajan\u00e9\u201d<\/u><\/a> pro Jihomoravsk\u00fd kraj, vir\u00e1ln\u00ed videospot projektu <\/a>Za\u010d\u00edt spole\u010dn\u011b<\/u><\/a>, kter\u00fd zachycuje 50 mraziv\u00fdch vte\u0159in ukrajinsk\u00e9 doktorky Aliny z Charkova, kter\u00e1 musela kv\u016fli v\u00e1lce opustit svou zemi a za\u010d\u00edt znovu v \u010cesk\u00e9 republice. Videospot pro nada\u010dn\u00ed fond <\/a>Eduzm\u011bna<\/u><\/a>, kter\u00fd byl sou\u010d\u00e1st\u00ed kampan\u011b jej\u00edm\u017e c\u00edlem bylo zv\u00fd\u0161it pov\u011bdom\u00ed o systematick\u00fdch nedostatc\u00edch \u010desk\u00e9ho \u0161kolstv\u00ed a upozornit na aktu\u00e1ln\u00ed probl\u00e9my, nebo komplexn\u00ed kampa\u0148 pro projekt <\/a>D\u00edky p\u011bstounstv\u00ed<\/u><\/a>, kter\u00fd m\u00e1 za c\u00edl dostat d\u011bti z kojeneck\u00fdch \u00fastav\u016f a d\u011btsk\u00fdch domov\u016f tam, kam pat\u0159\u00ed. Do miluj\u00edc\u00ed rodiny.<\/p>\n","protected":false},"excerpt":{"rendered":"

Praha, 30. kv\u011btna 2025 – Pra\u017esk\u00e9 kreativn\u00ed studio Dru\u017eina (sou\u010d\u00e1st produk\u010dn\u00ed spole\u010dnosti NICE!), kter\u00e9 se zam\u011b\u0159uje na etick\u00e9 a ve\u0159ejn\u011b prosp\u011b\u0161n\u00e9 kampan\u011b, vytvo\u0159ilo spot v\u00a0r\u00e1mci […]<\/a><\/p>\n<\/div>","protected":false},"author":1,"featured_media":21892,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-57829","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-zpravy"],"_links":{"self":[{"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/posts\/57829","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=57829"}],"version-history":[{"count":0,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/posts\/57829\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/media\/21892"}],"wp:attachment":[{"href":"https:\/\/www.invarena.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=57829"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=57829"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=57829"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}