{"id":62545,"date":"2026-01-07T19:58:02","date_gmt":"2026-01-07T18:58:02","guid":{"rendered":"https:\/\/www.invarena.cz\/?p=62545"},"modified":"2026-01-07T19:58:03","modified_gmt":"2026-01-07T18:58:03","slug":"alsa-diky-kampani-fandime-stejne-ziskala-14-milionu-spolek-zacal-hledat-prostory-pro-zdravotnicke-zarizeni","status":"publish","type":"post","link":"https:\/\/www.invarena.cz\/?p=62545","title":{"rendered":"ALSA d\u00edky kampani \u201eFand\u00edme stejn\u011b\u201c z\u00edskala 1,4 milionu, spolek za\u010dal hledat prostory pro zdravotnick\u00e9 za\u0159\u00edzen\u00ed"},"content":{"rendered":"\n

V pr\u016fb\u011bhu \u0159\u00edjna s\u00e1zkov\u00e1 kancel\u00e1\u0159 FORTUNA ve spolupr\u00e1ci se spolkem ALSA, kter\u00fd pom\u00e1h\u00e1 pacient\u016fm s nevyl\u00e9\u010ditelnou amyotrofickou later\u00e1ln\u00ed skler\u00f3zou (ALS), p\u0159edstavila kampa\u0148 Fand\u00edme stejn\u011b. Jej\u00edm c\u00edlem bylo jednak \u0161\u00ed\u0159it pov\u011bdom\u00ed o vz\u00e1cn\u00e9 nemoci, z\u00e1rove\u0148 pak z\u00edskat prost\u0159edky na zaji\u0161t\u011bn\u00ed nov\u00fdch prostor, kde by spolek mohl pacient\u016fm poskytovat kvalitn\u011bj\u0161\u00ed p\u00e9\u010di. Do kampan\u011b se zapojila \u0159ada sportovn\u00edch organizac\u00ed a klub\u016f, sportovc\u016f, osobnost\u00ed i influencer\u016f, d\u00edky \u010demu\u017e se nakonec poda\u0159ilo vybrat 1 375 631 korun. To je \u010d\u00e1stka, kter\u00e1 spolku ALSA d\u00e1v\u00e1 mo\u017enost v dohledn\u00e9 dob\u011b otev\u0159\u00edt nov\u00e9, modern\u00ed centrum spl\u0148uj\u00edc\u00ed ve\u0161ker\u00e9 n\u00e1le\u017eitosti zdravotnick\u00e9ho za\u0159\u00edzen\u00ed.<\/strong><\/p>\n\n\n\n

My\u0161lenka kampan\u011b byla postavena na skute\u010dnosti, \u017ee nemoc ALS \u010dlov\u011bka p\u0159ipravuje o pohyb, hlas, postupn\u011b i mo\u017enost samostatn\u011b d\u00fdchat, nikoliv v\u0161ak o emoce a schopnost fandit a radovat se ze sportovn\u00edho z\u00e1\u017eitku. \u00dast\u0159edn\u00ed postavou se stal Vladim\u00edr Mikul\u00e1\u0161, b\u00fdval\u00fd mas\u00e9r \u010desk\u00e9 fotbalov\u00e9 a futsalov\u00e9 reprezentace, kter\u00fd s\u00e1m s ALS bojuje. V pr\u016fb\u011bhu \u0159\u00edjna se zapojila HC Sparta Praha, \u010desk\u00e1 fotbalov\u00e1 reprezentace, FORTUNA=LIGA \u017een, SK Slavia Praha, FC Ban\u00edk Ostrava, B\u00edl\u00ed Tyg\u0159i Liberec, Bohemians Praha 1905, HC Motor \u010cesk\u00e9 Bud\u011bjovice, \u010desk\u00e1 hokejov\u00e1 reprezentace nebo bojovn\u00edk Ji\u0159\u00ed BJP Proch\u00e1zka. Pozic ambasador\u016f se ujaly zn\u00e1m\u00e9 osobnosti jako Tom\u00e1\u0161 Ujfalu\u0161i, Kate\u0159ina Pechov\u00e1, Milan Anto\u0161, Kate\u0159ina Nekoln\u00e1, Jakub D\u011bkan nebo Damien Dante.<\/p>\n\n\n\n

\u201eM\u00e1m ohromnou radost, jak\u00fdm zp\u016fsobem kampa\u0148 v pr\u016fb\u011bhu \u0159\u00edjna v r\u00e1mci ve\u0159ejn\u00e9ho prostoru rezonovala. Spolupr\u00e1ce se v\u0161emi na\u0161imi partnery byla perfektn\u00ed, op\u011bt se uk\u00e1zalo, jak velk\u00fd spole\u010densk\u00fd p\u0159esah sport m\u00e1. Je skv\u011bl\u00e9, \u017ee jsme ALSE pomohli k tomu, aby se co nejd\u0159\u00edve mohla p\u0159est\u011bhovat a skokov\u011b tak zvednout kvalitu a spektrum slu\u017eeb, kter\u00e9 lidem s ALS poskytuje. V\u011b\u0159\u00edm, \u017ee debata, kterou jsme rozproudili, bude m\u00edt efekt i v n\u00e1sleduj\u00edc\u00edch t\u00fddnech a m\u011bs\u00edc\u00edch,\u201c<\/em> uvedl Milan Ra\u0161ka, marketingov\u00fd \u0159editel Fortuny.<\/strong><\/p>\n\n\n\n

Kampa\u0148 byla prezentov\u00e1na prost\u0159ednictv\u00edm televize, r\u00e1dia, online, tisku i soci\u00e1ln\u00edch s\u00edt\u00ed, z\u00e1rove\u0148 j\u00ed bylo v\u011bnov\u00e1no osm presti\u017en\u00edch sportovn\u00edch z\u00e1pas\u016f a navazuj\u00edc\u00ed VIP setk\u00e1n\u00ed. D\u00edky nastaven\u00e9mu konceptu se toti\u017e mohli zapojit i samotn\u00ed pacienti.<\/p>\n\n\n\n

\u201eKampa\u0148 Fand\u00edme stejn\u011b byla skv\u011bl\u00e1 v tom, \u017ee do n\u00ed byli p\u0159\u00edmo zapojeni na\u0161i pacienti a pe\u010duj\u00edc\u00ed. Byl pro n\u011b velk\u00fd z\u00e1\u017eitek, \u017ee mohli b\u00fdt p\u0159\u00edmo na h\u0159i\u0161ti s fotbalov\u00fdmi a hokejov\u00fdmi kluby, se sportovn\u00edmi hv\u011bzdami. A pro n\u00e1s v ALSE je samoz\u0159ejm\u011b skv\u011bl\u00e9, \u017ee d\u00edky vybran\u00fdm prost\u0159edk\u016fm m\u016f\u017eeme pl\u00e1novat pron\u00e1jem a rekonstrukci nov\u00fdch prostor. D\u011bkujeme v\u0161em, kdo se na kampani pod\u00edleli a stejn\u011b tak v\u0161em, kdo p\u0159isp\u011bli,\u201c<\/em> \u0159\u00edk\u00e1 \u0159editelka spolku ALSA Eva Bezuchov\u00e1.<\/strong><\/p>\n\n\n\n

\u201eN\u011bkdo byl na hokeji, jin\u00fd na fotbale a j\u00e1 jsem se sezn\u00e1mil se z\u00e1pasn\u00edkem MMA Ji\u0159\u00edm Proch\u00e1zkou. Znal jsem ho jenom z novin a televize, kde na m\u011b p\u016fsobil jako slu\u0161n\u00fd a rozumn\u00fd chlap. Byl jsem zv\u011bdav\u00fd, jak\u00fd je na\u017eivo a m\u016f\u017eu potvrdit, \u017ee je to fakt sympa\u0165\u00e1k. Bavili jsme se o jeho sportu, ale i o moj\u00ed nemoci. Byl to z\u00e1\u017eitek,\u201c<\/em> vzpom\u00edn\u00e1 Jan Karafi\u00e1t, kter\u00fd s ALS bojuje<\/strong>.<\/p>\n\n\n\n

Ve\u0161ker\u00e9 informace o projektu jsou d\u00e1l dostupn\u00e9 na webu www.fandimestejne.cz<\/a>. Pro ty, kte\u0159\u00ed se do sb\u00edrky nestihli nebo z jak\u00e9hokoliv d\u016fvodu nemohli zapojit, jsou zde nad\u00e1le k dispozici tak\u00e9 QR k\u00f3dy, jejich prost\u0159ednictv\u00edm lze snadno a jednodu\u0161e p\u0159isp\u011bt.<\/p>\n\n\n\n

Onemocn\u011bn\u00ed ALS:<\/strong><\/p>\n\n\n\n

Amyotrofick\u00e1 later\u00e1ln\u00ed skler\u00f3za (ALS) je z\u00e1va\u017en\u00e1 nemoc, kter\u00e1 se vkrade do \u017eivota nen\u00e1padn\u011b a postupn\u011b, ale pacientovi odebere schopnost pohybu i \u0159e\u010di. Lid\u00e9 s ALS \u010del\u00ed t\u011b\u017ek\u00fdm chv\u00edl\u00edm, ve kter\u00fdch se kdysi b\u011b\u017en\u00e9 \u010dinnosti st\u00e1vaj\u00ed v\u00fdzvou pro n\u011b i jejich bl\u00edzk\u00e9. D\u00edky podpo\u0159e rodin, p\u0159\u00e1tel a organizac\u00ed, jako je ALSA, nez\u016fst\u00e1vaj\u00ed na svou t\u011b\u017ekou cestu sami. Existuj\u00ed zp\u016fsoby, jak zlep\u0161it kvalitu jejich \u017eivota a zprost\u0159edkovat pomoc, bez kter\u00e9 se d\u0159\u00edve nebo pozd\u011bji neobejdou. Dar, dobrovolnick\u00e1 pr\u00e1ce, nebo prost\u00e9 \u0161\u00ed\u0159en\u00ed pov\u011bdom\u00ed jsou krokem k lep\u0161\u00ed budoucnosti pro ty, kte\u0159\u00ed s touto zat\u00edm nevyl\u00e9\u010ditelnou nemoc\u00ed bojuj\u00ed.<\/p>\n\n\n\n

O ALSE:<\/strong><\/p>\n\n\n\n

ALSA je organizace, kter\u00e1 pacient\u016fm s amyotrofickou later\u00e1ln\u00ed skler\u00f3zou (ALS) a jejich rodin\u00e1m poskytuje nejen odbornou pomoc, ale i lidskou podporu. S c\u00edlem zlep\u0161it kvalitu \u017eivota nemocn\u00fdch se zam\u011b\u0159uje na poradenstv\u00ed, p\u016fj\u010dovnu pom\u016fcek, rehabilita\u010dn\u00ed programy a organizov\u00e1n\u00ed rekondi\u010dn\u00edch pobyt\u016f. ALSA d\u00e1v\u00e1 pacient\u016fm a jejich bl\u00edzk\u00fdm nad\u011bji, \u017ee i v tak n\u00e1ro\u010dn\u00e9m obdob\u00ed mohou naj\u00edt s\u00edlu a zp\u016fsob, jak \u017e\u00edt d\u016fstojn\u011b. D\u00edky \u0161t\u011bdr\u00fdm dar\u016fm, dobrovoln\u00edk\u016fm a \u0161\u00ed\u0159en\u00ed pov\u011bdom\u00ed o ALS m\u00e1 organizace mo\u017enost pokra\u010dovat ve sv\u00e9 pr\u00e1ci a pom\u00e1hat t\u011bm, kte\u0159\u00ed to nejv\u00edce pot\u0159ebuj\u00ed.<\/p>\n\n\n\n

onemocn\u011bn\u00edm ALS. Nad r\u00e1mec toho tak\u00e9 pom\u00e1h\u00e1 zlep\u0161ovat infrastrukturu sportovi\u0161\u0165, aby byla dostupn\u011bj\u0161\u00ed i pro handicapovan\u00e9 fanou\u0161ky. Fortuna tak propojuje radost a z\u00e1bavu p\u0159i s\u00e1zen\u00ed s odpov\u011bdn\u00fdm p\u0159\u00edstupem a podporou tam, kde je to opravdu pot\u0159eba.<\/p>\n","protected":false},"excerpt":{"rendered":"

V pr\u016fb\u011bhu \u0159\u00edjna s\u00e1zkov\u00e1 kancel\u00e1\u0159 FORTUNA ve spolupr\u00e1ci se spolkem ALSA, kter\u00fd pom\u00e1h\u00e1 pacient\u016fm s nevyl\u00e9\u010ditelnou amyotrofickou later\u00e1ln\u00ed skler\u00f3zou (ALS), p\u0159edstavila kampa\u0148 Fand\u00edme stejn\u011b. Jej\u00edm c\u00edlem bylo […]<\/a><\/p>\n<\/div>","protected":false},"author":1,"featured_media":62546,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-62545","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-zpravy"],"_links":{"self":[{"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/posts\/62545","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=62545"}],"version-history":[{"count":0,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/posts\/62545\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/media\/62546"}],"wp:attachment":[{"href":"https:\/\/www.invarena.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=62545"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=62545"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=62545"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}