Fotbalov\u00fd Ban\u00edk Ostrava p\u0159edstavil novou sadu dres\u016f pro p\u0159\u00ed\u0161t\u00ed sezonu. \u201eBan\u00edk p\u0159edstavuje dom\u00e1c\u00ed sadu dres\u016f pro nadch\u00e1zej\u00edc\u00ed sezonu. Jej\u00ed dominantou je \u010dist\u011b b\u00edl\u00fd design se znakem Ban\u00edku na srdci. Je v\u0161ak dopln\u011bn pozoruhodn\u00fdmi grafick\u00fdmi detaily, kter\u00e9 odkazuj\u00ed na p\u0159esah klubu za hranice m\u011bsta,\u201c uvedl klub na sv\u00e9m webu s t\u00edm, \u017ee sou\u010d\u00e1st\u00ed designu dresu jsou texty psan\u00e9 Braillov\u00fdm p\u00edsmem. \u010c\u00e1st v\u00fdt\u011b\u017eku z prodeje dres\u016f poputuje na podporu d\u011bt\u00ed se zrakov\u00fdm posti\u017een\u00edm.<\/p>\n\n\n\n
\u201eStejn\u011b jako p\u0159i tvorb\u011b dres\u016f pro p\u0159ede\u0161l\u00e9 sezony jsme se znovu sna\u017eili o to, aby dresy Ban\u00edku skr\u00fdvaly p\u0159\u00edb\u011bh, nebo, chcete-li, sd\u011blen\u00ed. Jedn\u00edm z nich je d\u016fraz na fakt, \u017ee Ban\u00edk je klub, jeho\u017e v\u00fdznam p\u0159esahuje hranice m\u011bsta a je \u00fazce spjat s cel\u00fdm okoln\u00edm regionem,\u201c vysv\u011btluje marketingov\u00fd mana\u017eer Jan Krej\u010d\u00ed\u010dek, pro\u010d jsou v l\u00e1tce dresu embosov\u00e1ny nejen motivy odkazuj\u00edc\u00ed na Ostravu, jako nap\u0159\u00edklad Slezskoostravsk\u00fd hrad, ale tak\u00e9 motivy p\u0159ipom\u00ednaj\u00edc\u00ed zn\u00e1m\u00e1 m\u00edsta z okol\u00ed Ostravska.<\/p>\n\n\n\n
Kup\u0159\u00edkladu Lys\u00e1 hora, \u0161ikm\u00fd kostel, okoln\u00ed p\u0159ehradn\u00ed n\u00e1dr\u017ee nebo t\u0159eba socha Radegasta. Ka\u017ed\u00fd z vyobrazen\u00fdch motiv\u016f je dopln\u011bn popisem v Braillov\u011b p\u00edsmu. Celou my\u0161lenku vyjad\u0159uje i claim nov\u00e9 kampan\u011b: \u201ePro o\u010di i pro dotek.\u201c \u201eVytvo\u0159ili jsme dres, kter\u00fd nebude na\u0161e fanou\u0161ky oslovovat jen prost\u0159ednictv\u00edm zraku, ale umo\u017en\u00ed pro\u017e\u00edt jeho p\u0159\u00edb\u011bh i lidem se zrakov\u00fdm hendikepem. Proto jsme jednotliv\u00e9 motivy doplnili Braillov\u00fdm p\u00edsmem. V\u011b\u0159\u00edme, \u017ee pr\u00e1v\u011b tento prvek d\u00e1v\u00e1 dresu dal\u0161\u00ed rozm\u011br a podtrhuje je\u0161t\u011b u\u017e\u0161\u00ed spojen\u00ed s na\u0161imi fanou\u0161ky,\u201c \u0159\u00edk\u00e1 Jan Krej\u010d\u00ed\u010dek.<\/p>\n\n\n\n
Nat\u00e1\u010den\u00ed p\u0159edstavovac\u00edho videa se z\u00fa\u010dastnil tak\u00e9 nevidom\u00fd fanou\u0161ek David Proch\u00e1zka. Klub v minulosti p\u0159edstavil video, v n\u011bm\u017e p\u0159iv\u00e1d\u00ed nic netu\u0161\u00edc\u00edho Davida Proch\u00e1zku do kabiny Ban\u00edku pln\u00e9 hr\u00e1\u010d\u016f, kte\u0159\u00ed mu za jeho p\u0159\u00edze\u0148 pod\u011bkovali. \u201eVideo m\u011blo tehdy zna\u010dn\u00fd ohlas a David se d\u00edky tomu stal jak\u00fdmsi symbolem na\u0161ich nevidom\u00fdch fans, proto jsme r\u00e1di, \u017ee nab\u00eddku z\u00fa\u010dastnit se nat\u00e1\u010den\u00ed p\u0159ijal,\u201c dodal je\u0161t\u011b Jan Krej\u010d\u00ed\u010dek.<\/p>\n\n\n\n
Sou\u010d\u00e1st\u00ed dresu, kter\u00fd po sezon\u011b, je\u017e symboly p\u0159ipom\u00ednala pades\u00e1tilet\u00e9 v\u00fdro\u010d\u00ed zisku prvn\u00edho titulu, vrac\u00ed znak klubu zp\u011bt na \u201esrdce\u201c, budou i na vnit\u0159n\u00ed stran\u011b vyti\u0161t\u011bn\u00e9 n\u00e1zvy m\u011bst s nejv\u011bt\u0161\u00edmi fanou\u0161kovsk\u00fdmi z\u00e1kladnami Ban\u00edku, a modr\u00e9 \u0161ortky.<\/p>\n\n\n\n
\u201eSoun\u00e1le\u017eitost s nevidom\u00fdmi nevyjad\u0159uje Ban\u00edk sv\u00fdmi nov\u00fdmi dresy pouze symbolicky, ale tak\u00e9 prost\u0159ednictv\u00edm re\u00e1ln\u00e9 pomoci. Z ka\u017ed\u00e9ho prodan\u00e9ho dresu poputuje sto korun na konto Spole\u010dnosti pro ranou p\u00e9\u010di, kter\u00e9 v Moravskoslezsk\u00e9m kraji podporuje rodiny s d\u011btmi s ohro\u017een\u00fdm v\u00fdvojem v oblasti zrakov\u00e9ho vn\u00edm\u00e1n\u00ed, se zrakov\u00fdm a kombinovan\u00fdm posti\u017een\u00edm,\u201c informoval klub.<\/p>\n\n\n\n
David Hekele<\/p>\n\n\n\n
Moravskoslezsk\u00fd den\u00edk<\/p>\n\n\n\n
https:\/\/moravskoslezsky.denik.cz<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" Fotbalov\u00fd Ban\u00edk Ostrava p\u0159edstavil novou sadu dres\u016f pro p\u0159\u00ed\u0161t\u00ed sezonu. \u201eBan\u00edk p\u0159edstavuje dom\u00e1c\u00ed sadu dres\u016f pro nadch\u00e1zej\u00edc\u00ed sezonu. Jej\u00ed dominantou je \u010dist\u011b b\u00edl\u00fd design se […]<\/a><\/p>\n<\/div>","protected":false},"author":1,"featured_media":15337,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-64238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-zpravy"],"_links":{"self":[{"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/posts\/64238","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=64238"}],"version-history":[{"count":0,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/posts\/64238\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/media\/15337"}],"wp:attachment":[{"href":"https:\/\/www.invarena.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=64238"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=64238"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=64238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}