Ji\u010d\u00ednsk\u00e1 neziskov\u00e1 organizace Apropo znovu potvrdila, \u017ee um\u00ed zaujmout i v celost\u00e1tn\u00ed konkurenci. Po lo\u0148sk\u00e9m v\u00edt\u011bzstv\u00ed v presti\u017en\u00ed \u010desko-slovensk\u00e9 sout\u011b\u017ei Zlat\u00fd st\u0159edn\u00edk letos z\u00edskala druh\u00e9 m\u00edsto za osv\u011btov\u00fd \u010dasopis Posti\u017einy. V konkurenci rekordn\u00edch 650 projekt\u016f se za\u0159adila p\u0159ed \u0159adu zn\u00e1m\u00fdch firem i instituc\u00ed.<\/p>\n\n\n\n
Ocen\u011bn\u00ed si z\u00e1stupci Apropa p\u0159evzali p\u0159i slavnostn\u00edm vyhl\u00e1\u0161en\u00ed ve Slovansk\u00e9m dom\u011b v Praze. \u010casopis Posti\u017einy, kter\u00fd organizace vydala na podzim roku 2025, porotu zaujal v kategorii Bro\u017eura, ro\u010denka, katalog.<\/p>\n\n\n\n
Pro ji\u010d\u00ednskou organizaci jde u\u017e o druh\u00fd v\u00fdrazn\u00fd \u00fasp\u011bch v \u0159ad\u011b. Zat\u00edmco loni ovl\u00e1dla kategorii Event s benefic\u00ed Ve st\u00ednu stromu, letos usp\u011bla d\u00edky publikaci, kter\u00e1 citliv\u011b p\u0159ibli\u017euje \u017eivot rodin pe\u010duj\u00edc\u00edch o d\u011bti s posti\u017een\u00edm.<\/p>\n\n\n\n
Sedm p\u0159\u00edb\u011bh\u016f, kter\u00e9 m\u011bn\u00ed pohled na \u201enorm\u00e1ln\u00ed\u201c \u017eivot<\/p>\n\n\n\n
\u010casopis Posti\u017einy obsahuje sedm autentick\u00fdch p\u0159\u00edb\u011bh\u016f rodin, kter\u00e9 pe\u010duj\u00ed nebo pe\u010dovaly o potomka s posti\u017een\u00edm. Spole\u010dn\u00fdm motivem cel\u00e9 publikace je snaha uk\u00e1zat, \u017ee i takov\u00fd \u017eivot je p\u0159edev\u0161\u00edm oby\u010dejn\u00fd \u2013 se vztahy, radostmi, starostmi i ka\u017edodenn\u00edmi rozhodnut\u00edmi.<\/p>\n\n\n\n
Report\u00e1\u017ee p\u0159ipravily profesion\u00e1ln\u00ed novin\u00e1\u0159ky. O v\u00fdtvarnou podobu \u010dasopisu se postarala Anna K\u0159ivono\u017eka, kter\u00e1 do grafick\u00e9ho zpracov\u00e1n\u00ed zapojila tak\u00e9 kresby samotn\u00fdch klient\u016f Apropa. Fotografie vytvo\u0159il Radek Habada.<\/p>\n\n\n\n
\u0158editelka organizace Jitka Kr\u00e1lov\u00e1 \u0159\u00edk\u00e1, \u017ee c\u00edlem publikace nebylo vyvol\u00e1vat l\u00edtost, ale nab\u00eddnout jin\u00fd pohled na \u017eivot lid\u00ed s posti\u017een\u00edm.<\/p>\n\n\n\n
\u201ePosti\u017einy vznikly z pot\u0159eby ukazovat \u017eivot lid\u00ed s posti\u017een\u00edm bez zjednodu\u0161ov\u00e1n\u00ed a bez p\u0159edem dan\u00e9 p\u0159edstavy o tom, co je norm\u00e1ln\u00ed. Ka\u017ed\u00fd \u010dlov\u011bk m\u00e1 sv\u016fj vlastn\u00ed \u017eivot, vztahy, radosti, starosti i rozhodnut\u00ed. Li\u0161it se m\u016f\u017ee m\u00edra podpory, kterou pot\u0159ebuje, ne hodnota jeho \u017eivota. A pr\u00e1v\u011b i to chceme Posti\u017einami otev\u00edrat,\u201c uvedla.<\/p>\n\n\n\n
Mezi velk\u00fdmi jm\u00e9ny obst\u00e1lo i Ji\u010d\u00ednsko<\/p>\n\n\n\n
V leto\u0161n\u00edm ro\u010dn\u00edku Zlat\u00e9ho st\u0159edn\u00edku se p\u0159ihl\u00e1silo rekordn\u00edch 650 projekt\u016f, co\u017e z n\u011bj \u010din\u00ed dosud nejv\u011bt\u0161\u00ed ro\u010dn\u00edk t\u00e9to presti\u017en\u00ed \u010desko-slovensk\u00e9 sout\u011b\u017ee pro PR profesion\u00e1ly.<\/p>\n\n\n\n
V kategorii, ve kter\u00e9 sout\u011b\u017eily Posti\u017einy, z\u00edskala prvn\u00ed m\u00edsto ro\u010denka organizace Zlat\u00e1 rybka a t\u0159et\u00ed skon\u010dila ti\u0161t\u011bn\u00e1 zpr\u00e1va o udr\u017eitelnosti Plze\u0148sk\u00e9ho Prazdroje.<\/p>\n\n\n\n
Za ji\u010d\u00ednsk\u00fdm Appropem naopak skon\u010dily nap\u0159\u00edklad publikace spole\u010dnost\u00ed Slovnaft, Continental Barum, Accolade, Vysok\u00e9ho u\u010den\u00ed technick\u00e9ho v Brn\u011b nebo soukrom\u00e9ho gymn\u00e1zia Open Gate.<\/p>\n\n\n\n
Pr\u00e1v\u011b tento v\u00fdsledek podle organizace potvrzuje, \u017ee i region\u00e1ln\u00ed neziskov\u00e1 organizace m\u016f\u017ee obst\u00e1t vedle nejv\u011bt\u0161\u00edch zna\u010dek a profesion\u00e1ln\u00edch agentur.<\/p>\n\n\n\n
Druh\u00fd \u00fasp\u011bch v \u0159ad\u011b<\/p>\n\n\n\n
Lo\u0148sk\u00e9 v\u00edt\u011bzstv\u00ed za benefi\u010dn\u00ed akci Ve st\u00ednu stromu a leto\u0161n\u00ed st\u0159\u00edbro za Posti\u017einy podle Apropa ukazuj\u00ed, \u017ee dlouhodob\u00e1 pr\u00e1ce na komunikaci organizace p\u0159in\u00e1\u0161\u00ed v\u00fdsledky.<\/p>\n\n\n\n
\u201eDlouhodob\u00e1 pr\u00e1ce na extern\u00ed komunikaci a s\u00e1zka na kreativitu ve spolupr\u00e1ci s Annou K\u0159ivono\u017ekou se Apropu vypl\u00e1c\u00ed. Op\u011bt jsme byli vid\u011bt mezi nejv\u011bt\u0161\u00edmi firmami i agenturami a \u0161\u00ed\u0159ili dobr\u00e9 jm\u00e9no na\u0161\u00ed organizace i m\u011bsta Ji\u010d\u00edna,\u201c uzav\u0159el PR mana\u017eer Apropa Ond\u0159ej Kop\u0159iva.<\/p>\n\n\n\n
\u00dasp\u011bch i pro Ji\u010d\u00edn<\/p>\n\n\n\n
Ocen\u011bn\u00ed ve Zlat\u00e9m st\u0159edn\u00edku nen\u00ed pro Apropo jen profesn\u00edm uzn\u00e1n\u00edm. Je z\u00e1rove\u0148 potvrzen\u00edm, \u017ee p\u0159\u00edb\u011bhy vznikaj\u00edc\u00ed v Ji\u010d\u00edn\u011b dok\u00e1\u017eou oslovit odbornou porotu v sout\u011b\u017ei s celost\u00e1tn\u00edm dosahem.<\/p>\n\n\n\n
\u010casopis Posti\u017einy tak nav\u00e1zal na lo\u0148sk\u00fd triumf organizace a znovu p\u0159ipomn\u011bl, \u017ee siln\u00e9 lidsk\u00e9 p\u0159\u00edb\u011bhy mohou obst\u00e1t i v konkurenci nejv\u011bt\u0161\u00edch \u010desk\u00fdch a slovensk\u00fdch projekt\u016f.<\/p>\n\n\n\n
Tom\u00e1\u0161 Cerman<\/p>\n\n\n\n
Ji\u010d\u00ednsk\u00fd den\u00edk<\/p>\n\n\n\n
https:\/\/jicinsky.denik.cz<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" Ji\u010d\u00ednsk\u00e1 neziskov\u00e1 organizace Apropo znovu potvrdila, \u017ee um\u00ed zaujmout i v celost\u00e1tn\u00ed konkurenci. Po lo\u0148sk\u00e9m v\u00edt\u011bzstv\u00ed v presti\u017en\u00ed \u010desko-slovensk\u00e9 sout\u011b\u017ei Zlat\u00fd st\u0159edn\u00edk letos z\u00edskala druh\u00e9 […]<\/a><\/p>\n<\/div>","protected":false},"author":1,"featured_media":4001,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-65073","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-zpravy"],"_links":{"self":[{"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/posts\/65073","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=65073"}],"version-history":[{"count":0,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/posts\/65073\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/media\/4001"}],"wp:attachment":[{"href":"https:\/\/www.invarena.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=65073"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=65073"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=65073"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}