{"id":7418,"date":"2013-07-06T09:43:03","date_gmt":"2013-07-06T07:43:03","guid":{"rendered":"http:\/\/www.invarena.cz\/?p=7418"},"modified":"2013-07-06T09:43:03","modified_gmt":"2013-07-06T07:43:03","slug":"ceske-lazne-zachranuji-cizinci","status":"publish","type":"post","link":"https:\/\/www.invarena.cz\/?p=7418","title":{"rendered":"Cesk\u00e9 l\u00e1zn\u011b zachra\u0148uj\u00ed cizinci"},"content":{"rendered":"<p><strong>Po\u010det dom\u00e1c\u00edch host\u016f v \u010desk\u00fdch l\u00e1zn\u00edch vytrvale kles\u00e1, zahrani\u010dn\u00ed p\u0159ib\u00fdvaj\u00ed. Naprost\u00e1 v\u011bt\u0161ina jich m\u00ed\u0159\u00ed na z\u00e1pad \u010cech. Kolik stoj\u00ed r\u016fzn\u00e1 vy\u0161et\u0159en\u00ed v l\u00e1ze\u0148sk\u00fdch domech?\u00a0<\/strong><\/p>\n<p><!--more--><\/p>\n<p>Vstupn\u00ed prohl\u00eddka za 940 korun, z\u00e1t\u011b\u017eov\u00e9 EKG za 1295 korun, zji\u0161t\u011bn\u00ed hladiny cholesterolu v krvi za 150 korun.<\/p>\n<p>To v\u0161e a nav\u00edc mnoho rozli\u010dn\u00fdch l\u00e9\u010debn\u00fdch procedur zpravidla za stovky korun za sezen\u00ed poskytnou sv\u00fdm klient\u016fm v z\u00e1pado\u010desk\u00fdch Konstantinov\u00fdch L\u00e1zn\u00edch. Tedy pokud jsou ochotni p\u0159iplatit si za sv\u00e9 zdrav\u00ed.<\/p>\n<p>Na samopl\u00e1tce, ale i hosty, kte\u0159\u00ed p\u0159ij\u00ed\u017ed\u011bj\u00ed sp\u00ed\u0161e za relaxa\u010dn\u00edmi wellness pobyty ne\u017e za l\u00e9\u010dbou, musej\u00ed l\u00e1zn\u011b s\u00e1zet st\u00e1le v\u00edce. Roste proto v\u00fdznam klient\u016f, kte\u0159\u00ed do \u010ceska m\u00ed\u0159\u00ed ze zahrani\u010d\u00ed \u2013 nej\u010dast\u011bji z N\u011bmecka a Ruska, ale i z exoti\u010dt\u011bj\u0161\u00edch zem\u00ed, jako je \u010c\u00edna nebo arabsky mluv\u00edc\u00ed zem\u011b.<\/p>\n<p>N\u00e1v\u0161t\u011bvn\u00edk\u016f z ciziny p\u0159ib\u00fdv\u00e1 u\u017e n\u011bkolik\u00e1t\u00fdm rokem a nyn\u00ed tvo\u0159\u00ed 37 procent l\u00e1ze\u0148sk\u00e9 klientely. V leto\u0161n\u00edm prvn\u00edm kvart\u00e1lu jich p\u0159ijelo o 2,6 procenta v\u00edc ne\u017e ve stejn\u00e9m obdob\u00ed p\u0159ed rokem.<\/p>\n<p>Podle informac\u00ed agentury CzechTourism rostl v prvn\u00edm kvart\u00e1lu tohoto roku nejv\u00edce p\u0159\u00edjezd host\u016f z africk\u00fdch zem\u00ed, ze \u0160pan\u011blska a \u0160v\u00e9dska. Po\u010dtem ale zaostali za n\u00e1v\u0161t\u011bvn\u00edky z N\u011bmecka a Ruska, kter\u00fdch v prvn\u00edm \u010dtvrtlet\u00ed p\u0159ijelo celkem 64 tis\u00edc.<\/p>\n<p>Dal\u0161\u00edmi hojn\u011b zastoupen\u00fdmi klienty jsou ti z asijsk\u00fdch zem\u00ed. N\u00e1sleduj\u00ed Ukrajinci, Raku\u0161an\u00e9 a Pol\u00e1ci, jejich\u017e po\u010det se pohyboval v \u0159\u00e1du tis\u00edcovek.<\/p>\n<p>Po\u010det dom\u00e1c\u00edch host\u016f naopak vytrvale kles\u00e1 u\u017e osm\u00fd kvart\u00e1l za sebou. Po\u0159\u00e1dn\u00fd propad v\u0161ak p\u0159i\u0161el a\u017e v leto\u0161n\u00edm prvn\u00edm \u010dtvrtlet\u00ed, kdy se v l\u00e1ze\u0148sk\u00fdch hotelech ubytovalo o 26,6 procenta \u010desk\u00fdch klient\u016f m\u00e9n\u011b.<\/p>\n<p>M\u016f\u017ee za to hlavn\u011b takzvan\u00fd indika\u010dn\u00ed seznam, kter\u00fd ministerstvo zdravotnictv\u00ed vydalo loni na podzim. Ten omezuje nejen spektrum chorob, kter\u00e9 si &#8222;zaslou\u017e\u00ed&#8220; l\u00e1ze\u0148sk\u00e9 l\u00e9\u010den\u00ed, ale tak\u00e9 zkracuje dobu pobytu v l\u00e1ze\u0148sk\u00fdch za\u0159\u00edzen\u00edch ze \u010dty\u0159 na t\u0159i t\u00fddny.<\/p>\n<p>\u0158ada l\u00e1zn\u00ed tak hl\u00e1s\u00ed 40- a\u017e 50procentn\u00ed propad a za\u010d\u00edn\u00e1 se pot\u00fdkat s v\u00e1\u017en\u00fdmi ekonomick\u00fdmi probl\u00e9my. V\u010dera na sebe vyhl\u00e1sily insolvenci L\u00e1zn\u011b Velichovky, kter\u00e9 maj\u00ed dluh 50,4 milionu korun. V Jansk\u00fdch L\u00e1zn\u00edch p\u0159ed dv\u011bma m\u011bs\u00edci rozhodli o uzav\u0159en\u00ed d\u011btsk\u00e9 l\u00e9\u010debny Vesna a probl\u00e9my maj\u00ed i L\u00e1zn\u011b Bohdane\u010d.<\/p>\n<p>&#8222;V na\u0161em p\u0159\u00edpad\u011b p\u0159i\u0161el propad o 30 a\u017e 35 procent,&#8220; \u0159\u00edk\u00e1 Ji\u0159\u00ed D\u011bdek, \u0159editel L\u00e1zn\u00ed Luha\u010dovice, kde se l\u00e9\u010d\u00ed zejm\u00e9na d\u00fdchac\u00ed probl\u00e9my.<\/p>\n<p>Situace se ale v jednotliv\u00fdch \u010d\u00e1stech republiky velmi li\u0161\u00ed. &#8222;Celkov\u011b v \u010desk\u00fdch l\u00e1zn\u00edch tvo\u0159ili doned\u00e1vna poji\u0161t\u011bnci 56 procent klientely, ale v lokalit\u00e1ch mimo takzvan\u00fd z\u00e1pado\u010desk\u00fd troj\u00faheln\u00edk to bylo dokonce a\u017e 90 procent,&#8220; vysv\u011btluje Alice Mullerov\u00e1 ze Svazu l\u00e9\u010debn\u00fdch l\u00e1zn\u00ed.<\/p>\n<p>Na 90 procent zahrani\u010dn\u00edch klient\u016f sm\u011b\u0159uje do Karlov\u00fdch Var\u016f a Mari\u00e1nsk\u00fdch L\u00e1zn\u00ed. Ve Franti\u0161kov\u00fdch L\u00e1zn\u00edch pak tvo\u0159\u00ed polovinu v\u0161ech host\u016f.<\/p>\n<p>Jinak je tomu na Morav\u011b. &#8222;K n\u00e1m jezd\u00ed zahrani\u010dn\u00ed klienti hlavn\u011b ze Slovenska, Rakouska a Izraele, ale nen\u00ed jich mnoho. Z celkov\u00fdch dvan\u00e1cti tis\u00edc klient\u016f, kte\u0159\u00ed k n\u00e1m p\u0159ijeli v prvn\u00edm kvart\u00e1lu, to bylo jen 1300 lid\u00ed. Nespol\u00e9h\u00e1me proto na to, \u017ee by n\u00e1s mohli zachr\u00e1nit,&#8220; \u0159\u00edk\u00e1 D\u011bdek.<\/p>\n<p>V Luha\u010dovic\u00edch, stejn\u011b jako i v jin\u00fdch \u010desk\u00fdch l\u00e1zn\u00edch, rozv\u00edjej\u00ed u\u017e l\u00e9ta svou wellness \u010d\u00e1st. A pr\u00e1v\u011b to je pro p\u0159il\u00e1k\u00e1n\u00ed zahrani\u010dn\u00ed klientely to nejd\u016fle\u017eit\u011bj\u0161\u00ed, domn\u00edv\u00e1 se Ond\u0159ej \u0160pa\u010dek z poradensk\u00e9 spole\u010dnosti KPMG.<\/p>\n<p>&#8222;Zat\u00edmco \u010ce\u0161i l\u00e1zn\u011b st\u00e1le vn\u00edmaj\u00ed jako l\u00e9\u010debnou instituci, cizinci vyhled\u00e1vaj\u00ed sp\u00ed\u0161e relaxaci,&#8220; tvrd\u00ed \u0160pa\u010dek. &#8222;P\u0159\u00edkladem m\u016f\u017ee j\u00edt Ma\u010farsko, kde se nach\u00e1z\u00ed v\u00edce drobn\u011bj\u0161\u00edch za\u0159\u00edzen\u00ed zam\u011b\u0159en\u00fdch na turisty, tedy s nab\u00eddkou wellness bez standardn\u00ed l\u00e9ka\u0159sk\u00e9 p\u00e9\u010de,&#8220; mysl\u00ed si.<\/p>\n<p>Podle Mullerov\u00e9 je sice pravda, \u017ee zahrani\u010dn\u00ed klientela p\u0159ij\u00ed\u017ed\u00ed hlavn\u011b za relaxac\u00ed a \u017ee se tomu l\u00e1zn\u011b sna\u017e\u00ed p\u0159izp\u016fsobit a roz\u0161i\u0159uj\u00ed svou nab\u00eddku pro wellness hosty i samopl\u00e1tce. Se \u0160pa\u010dkem ale nesouhlas\u00ed.<\/p>\n<p>&#8222;Samopl\u00e1tci nemohou nahradit pobyty poji\u0161t\u011bnc\u016f. Nebylo by to ani strategicky dob\u0159e, proto\u017ee l\u00e1zn\u011b by tak ztr\u00e1cely svou odbornou kompetenci,&#8220; \u0159\u00edk\u00e1 Mullerov\u00e1.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>Po\u010det dom\u00e1c\u00edch host\u016f v \u010desk\u00fdch l\u00e1zn\u00edch vytrvale kles\u00e1, zahrani\u010dn\u00ed p\u0159ib\u00fdvaj\u00ed. Naprost\u00e1 v\u011bt\u0161ina jich m\u00ed\u0159\u00ed na z\u00e1pad \u010cech. Kolik stoj\u00ed r\u016fzn\u00e1 vy\u0161et\u0159en\u00ed v l\u00e1ze\u0148sk\u00fdch domech?\u00a0<\/p>\n<\/div>","protected":false},"author":1,"featured_media":5279,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7418","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nezarazene"],"_links":{"self":[{"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/posts\/7418","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7418"}],"version-history":[{"count":0,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/posts\/7418\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=\/wp\/v2\/media\/5279"}],"wp:attachment":[{"href":"https:\/\/www.invarena.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7418"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7418"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invarena.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7418"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}